1. Schedule Oct. 4
• Introductions
• Presentation
• Questions and Answers, Evaluations
• Join us on FACEBOOK:
• www.facebook.com/karen.kefauver.business
• www.facebook.com/pages/Aptos-Chamber-of-Commerce

2. Agenda
• Social Media Overview and Trends
• 5 Ways to Transform Your Website Into a Social
Media Hub
• Promote Events on Social Media
• Time-Saving Tools and Resources

3. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest

4. Facebook Stats
• Facebook: 900 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

5. Twitter Stats
• Twitter - 500 million users/140 million active users
• Apple integrated Twitter into iOS 5 last Fall
• 2012: 340 million tweets per day

6. LinkedIn Stats
• LinkedIn 161+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.

7. Google+ Stats
• Google+ 100+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

8. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

9. Pinterest
• Fastest growing: 10+million plus
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.

10. 3 Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video! You Tube, Vimeo, Animoto

11. 1. Mobile Phone Sites

12. 2. Trend: QR Codes
• QR codes are two-dimensional bar codes that can be scanned by
smartphones with cameras. Once scanned, they can redirect people to
a website (among other tricks).

13. 2. Trend: QR Codes
• QR Code Generator: QR Stuff Free Online QR Code Creator
• www.qrstuff.com
• Free QR code generator and QR code online creator. Create QR codes
ready to print or to add to a t-shirt.
• 10 Creative Ways to Use QR Codes for Marketing
• http://mashable.com/2012/01/14/qr-code-marketing

14. 3. Trend: Video
• Having video on your website, Facebook or other social networks help boost the SEO of your

15. Media Empire
• Website
• Mobile Website
• Newsletter (monthly, quarterly)
• Blog (daily, weekly)
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
(Flickr, Yelp, Trip Advisor, Real Estate)

16. Website: Bookshop

17. Facebook: Bookshop

18. Twitter: Bookshop

19. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/

20. Boardwalk Website

21. Boardwalk Facebook

22. Boardwalk Twitter
Boardwalk
Boardwalk

23. Boardwalk Pinterest
Boardwalk
Boardwalk

24. Boardwalk Pinterest
Boardwalk
Boardwalk

25. Boardwalk Google+
Boardwalk
Boardwalk

26. Boardwalk
Boardwalk
Boardwalk

27. Boardwalk
Boardwalk
Boardwalk

28. Boardwalk
Boardwalk
Boardwalk

29. 1. Web Makeover
• 1. Add social media buttons to your home page
• By getting someone to follow you on Twitter, LinkedIn or YouTube,
you have the opportunity to keep the lines of communication open
long after they’ve left your website.
• Make sure you have a social media profile that will engage your
audience

30. 2. Web Makeover
• 2. Connect your blog with your website
• Improve the interactivity of your website by teasing your blog posts
from your home page
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts

31. 3. Web Makeover
• 3. Embed videos on your website
• Engaging, well put-together video is enticing
• Consider adding how-to or explanatory video to your product or
services pages
• Show examples of other customers finding success by using your
products

32. 4. Web Makeover
• 4. Make your website shareable
• Retweet buttons and Facebook Like buttons aren’t just for blogs.
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.

33. 4. Web Makeover

34. 5. Web Makeover
• 5. Add your presentations to your website
• If you market your business through public speaking, you can
maximize your results by putting your presentations on your site.
• The best way to do this is to set up a free account at SlideShare (think
YouTube for PowerPoint).
• Once you’ve uploaded your slides, SlideShare will allow you to
embed that presentation back into your website or blog. This creates
an interactive experience for visitors who can now click through your
slides.

35. 6. Web Makeover
• 6. Use Analytics
• Pay attention to the way in which individuals are using your social
media buttons by tapping into Google Analytics.
• How many people are actually clicking on your outbound social
media links?

36. Facebook Event

37. Google Event
• #7: Use Analytics
• Pay attention to the way in which individuals are using your social
media buttonsby tapping into Google Analytics. How many people
are actually clicking on your outbound social media links?

38. LinkedIn Events

39. LinkedIn Events

40. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

41. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+: http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube: http://support.google.com/youtube
• Pinterest: http://pinterest.com/about/help

42. Favorite Social Sites
• Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com

43. Resources - After the Talk
• Karen’s Website: www.karenkefauver.com
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business