How to Shoot Engaging Facebook Live Video in 3 Easy Steps

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WELCOME & AGENDA
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
• Introduction
• Social Media Big Picture
• Facebook Live Video
• Q & A

MY BACKGROUND IS JOURNALISM

WHAT’S HOT
• Augmented
Reality
• Virtual Reality
• Chatbots
• Drones
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

KAREN’S SERVICES
• COACHING! Get all your questions
answered in private one-on-one
session. We’ll go through ALL of your
social media together.
• SPEAKING! Need a speaker for your
event? Let’s talk! :)
• WRITING - Stuck on your bio or
About section of your website? I’m a
pro writer with 20 years’ journalism
experience!

WHAT YOU’LL LEARN TODAY
• WHAT is FB Live video?
• WHY use FB Live video
• WHAT to shoot?
• HOW to shoot?
• WHERE to post video?

You shoot Live Facebook Video!
TODAY’s GOAL
You shoot Live FacebookHere’s Easy 3-Step Process

2. DURING Video
1. BEFORE Video
3. AFTER Video

SOCIAL MEDIA OVERVIEW
Most Popular Networks 2018 - by active monthly users
• Facebook - 2.2 billion
• YouTube - 1.5 billion
• Instagram - 800 million
• Twitter - 330 million
• Snapchat - 300 million - 50% ages 18-24
• LinkedIn - 106 million
• Pinterest - 200 million

WHAT’S HOT
“Messaging is
on the rise, with
more and more
people spending
more of their
time within
messaging
apps.”

MESSAGING APPS

SOCIAL MEDIA DEMOGRAPHICS

SOCIAL MEDIA ON MOBILE
• Up to 5 hrs. day on mobile phone
• Nearly 80%of social media time now
spent on mobile devices

VIDEO STATS
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
• 80 % of internet trafﬁc will be video content by
2021
• 1/3 of online activity is spent watching video 1/2
BILLION people are watching video on Facebook every
day
• 51% of marketing professionals worldwide name
video as the type of content with the best ROI

VIDEO STATS
• Social video generates 1200% more shares than text
and images combined.
• 64% of consumers make a purchase after watching
branded social videos
• 59% of executives agree that if both text and video are
available on the same topic, they are more likely to
choose video

WHAT IS FACEBOOK LIVE?
LIVE BROADCAST on FACEBOOK!
Appears in NEWSFEED and
Your FB PAGE

WHAT IS FACEBOOK LIVE?
• Access FB Live from mobile
phone and desktop
• Post FB Live to FB personal/biz
• Post FB Live to FB Groups and
Events

WHY FACEBOOK LIVE?
• 3x More viewing time on FB Live
than recorded video
• Better newsfeed exposure
• Future of Facebook

Example of Facebook Personal Page

BEFORE THE SHOOT

1
• Shoot location
• Light, sound
• Equipment
• Internet connection
Plan the video shoot!

2
The bigger your Facebook Live
audience the better, so invite people in
advance to attend via
• Email
• Blog
• Newsletter
• All your Social Media networks
Promote your video

Example of Well-Designed FB Live invite

Example of Well-DesignedLook to the right at her Facebook Live engagement -
views, likes, comments - excellent!

3 • Wardrobe - wear bright
colors for your video
• Smile and Eye Contact
• Someone else joining
you on camera? Prep
them too.
• Relax, have fun - it’s a
casual video!
Prepare yourself

4
• Use your personal FB proﬁle
• Set privacy to only me
• Go live, post and check results
Private practice

4
• Use your PERSONAL
Facebook proﬁle (NOT
business) to use “Only Me”
private setting.
• The BUSINESS Facebook page
has only live video for the
public.
Private practice

The Lock Symbol = Private!

DURING THE SHOOT

1
• Greet viewers
• Ask for likes, comments
and shares
• Give instructions
Ask for engagement

2
• Interview a customer,
colleague, employee
• Demo a product, teach how-to
• Host a Q and A with viewers
• Behind the scenes at event
• Product announcement
• Live tour, breaking news
Deliver Quality Content

3
• Say goodbye
• Include a call to action
• Say when your next
live video happens
End on a high note

BRYCE ROOT VIDEO EXAMPLE

BRYCE ROOT VIDEO EXAMPLE
Seven City Tour talking with Small Business Owners
from May's National Small Business Week through
November's Small Business Saturday

BRYCE ROOT • THE ROOT GROUP

AFTER THE SHOOT
• Check Comments
• Check Stats
• Repurpose Video
• Promo Next Video

1
• Business Page
• Personal Page
• Group
• Event
• Use in ad, pin the post,
featured video on page
Repurpose Video

2
• You can download
your Facebook Live
vide
• Then post it on
YouTube
• Website
Download Video

3
• Create regular show
• Keep Practicing!
• Become a Facebook Star!
Be Consistent

LIVE VIDEO CONS
• Bloopers!
• Tech Problems
• Yep, this stuff
happens and is
actually OK! It’s
Live and people
get it!

LIVE VIDEO PROS
• Authenticity
• Engagement
• Urgency

QUIZ!!

WHAT YOU LEARNED
• WHAT is FB Live video?
• WHY use FB Live video?
• WHAT to shoot?
• HOW to shoot?
• WHAT to do with the
video?

You shoot live video!
TODAY’s GOAL

Download 2 apps
1. ACTION ITEM
Facebook & Facebook Page

PRACTICE live video!
2. ACTION ITEM

You’re a Facebook Live Video STAR!

Thank You For Attending My Talk!

Coaching: Need Help?
We can work One-on-One or in Small Groups
Speaking: Need a Speaker?
Keynote, Panels
Content: I’m a pro writer!
Bios, Website
MY SERVICES

Let’s Tackle Your Social Media issues together!
Schedule Today!
Your
FREE 20-Min. Phone call
is the first step to success!
831-588-3232
Karen@KarenKefauver.com
CONTACT

HOW TO SHOOT FB LIVE ON MOBILE
1. Open the Facebook app on your phone and go to
your Facebook personal proﬁle.
2. Proceed as if you were going to post a normal status
update.
3. Select Live Video in the listed options.
4. Then take these steps before you hit Start Video. 1.
Add a description for your video that should read
like an attention-grabbing headline. 2. You can add a
feeling. 3. You can add emoticons to that description.

YOU MUST TAKE THIS STEP!
• PRACTICE YOUR FACEBOOK LIVE VIDEO
SHOOT SO NO ONE ELSE CAN SEE IT - ONLY
YOU!
• YOU MUST SELECT “ONLY ME” as the Audience!
Sometimes the words “only me” are beneath a menu
that says “MORE.”
• You will see the audience can be PUBLIC, FRIENDS,
etc. But click on ONLY ME!

1. DO: Add your location
2. Set up your camera view. Prefer camera facing you or
facing outwards? You can switch during shoot.
3. TAG FRIENDS - Do this when your audience is for
friends or publics, won’t work for ONLY ME videos

1. OPTION for FUN: Add lenses, ﬁlters, or writing and
drawing to your video.
2. See next slides of oranges for example of a video
frame option.
3. That’s one of dozens.

1. DOUBLE CHECK - to make sure it’s ONLY ME and
review your description, etc.
2. START LIVE VIDEO - click the button and go live!
3. CLICK Finish LIVE VIDEO and it will end.
4. You will see option to DELETE or POST the live
video. POST the video. It will appear on your
PERSONAL FB page and ONLY YOU will be able to
see it.
5. REVIEW your video and see how you did. Repeat
until you are ready to go public!

1. NOTE: If you are going to shoot LIVE VIDEO for the
ﬁrst time you will need to give Facebook access to
your camera and microphone when prompted.
2. If you get stuck, tips are here: https://live.fb.com/
about/
3. LET’S TALK and YOU CAN HIRE ME TO COACH
YOU Step by Step!

Coaching: Need Help?
We can work One to One or in Small Groups
Speaking: Need a Speaker?
Keynote, Panels
Content: I’m a pro writer!
Bios, Website
MY SERVICES

How to Shoot Engaging Facebook Live Video in 3 Easy Steps

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