SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
Build Street Cred
to Prove You Can Do the Job
Karen Catlin
Developing powerful women leaders in the tech industry
www.karencatlin.com
@kecatlin #StreetCred #Voices2014
March 8, 2014, Global Tech Women VOICES Conference
© 2014 by Karen Catlin. All rights reserved.
#1
What is Street Cred?

What others think of you
Your reputation
Your personal brand
Street cred can convince someone
to take a risk on you

#2
Agenda

5 Techniques
Q&A
þ Identify 1 thing to do tomorrow
to build your street cred

#3
1: Simple Metrics
Companies use simple metrics to build their cred

Photos: www.cntraveler.com and fineartamerica.com	


#4
What are your simple metrics?

# lines of code
in production

#5
2: Association
Companies use celebrity endorsements

Photo: USA Today	


#6
Who & what are you associated with?

#7
3: Win-win Solutions
Companies give stuff away to grow their business

#8
What are your win-wins?

Images courtesy of Shropshire Council's Graduate blog and sixninepixels / FreeDigitalPhotos.net	


#9
4: Wisdom of Others
Companies leverage what others think of their product

Photos: Huffington Post	


#10
Can you leverage what others think of you?

This blog syndicated by	


Women leading code review image courtesy of stockimages / FreeDigitalPhotos.net	


#11
5: Staying relevant
Successful companies embrace change

#12
Are you staying relevant?

Visual CV from Andreas Graf's Software Engineering Blog: 5ise.quanxinquanyi.de	


#13
Review

5 techniques for building street cred
With simple metrics
By association
With win-win solutions
Through the wisdom of others
By staying relevant
#14
Stay in touch!

Karen Catlin
www.karencatlin.com
@kecatlin
Leadership coach
Speaker
Advisor on hiring & retaining female talent

© 2014 by Karen Catlin. All rights reserved.	


#15

Weitere ähnliche Inhalte

Ähnlich wie Build Street Cred

Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Mike Corak
 
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)Glassdoor
 
Three pillars for successful digital acceleration
Three pillars for successful digital accelerationThree pillars for successful digital acceleration
Three pillars for successful digital accelerationMAD//Fest London
 
C3 Round Table Discussion: Social Media for Business
C3 Round Table Discussion: Social Media for BusinessC3 Round Table Discussion: Social Media for Business
C3 Round Table Discussion: Social Media for BusinessDigital Wavefront
 
Social media and_business
Social media and_businessSocial media and_business
Social media and_businessMary Rose
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
#MaraLive - And... How to bring a good news story to the media ETEA15
#MaraLive - And... How to bring a good news story to the media ETEA15#MaraLive - And... How to bring a good news story to the media ETEA15
#MaraLive - And... How to bring a good news story to the media ETEA15Andre Van Kets
 
5 Ways Smart Marketers Use Social Intelligence to Succeed
5 Ways Smart Marketers Use Social Intelligence to Succeed 5 Ways Smart Marketers Use Social Intelligence to Succeed
5 Ways Smart Marketers Use Social Intelligence to Succeed Visible Technologies
 
IDC AIC Future Proofing your Business Final
IDC AIC Future Proofing your Business FinalIDC AIC Future Proofing your Business Final
IDC AIC Future Proofing your Business FinalAndrew Dart
 
Liberty Mutual drives superior digital employee with Nexthink
Liberty Mutual drives superior digital employee with NexthinkLiberty Mutual drives superior digital employee with Nexthink
Liberty Mutual drives superior digital employee with Nexthinknexthink
 
Social Media and Financial Services presentation to Financial Planners Associ...
Social Media and Financial Services presentation to Financial Planners Associ...Social Media and Financial Services presentation to Financial Planners Associ...
Social Media and Financial Services presentation to Financial Planners Associ...SocMediaFin - Joyce Sullivan
 
Closing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business valueClosing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
 
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
 
Digital Futures 2014 webinar
Digital Futures 2014 webinarDigital Futures 2014 webinar
Digital Futures 2014 webinarPM_LiVE
 
Metrics That Matter in Social Media
Metrics That Matter in Social Media Metrics That Matter in Social Media
Metrics That Matter in Social Media DemandWave
 
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slidesLeading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slidesAntony Mayfield
 
Critical thinking-business-decisions
Critical thinking-business-decisionsCritical thinking-business-decisions
Critical thinking-business-decisionsOnPoint Consulting
 

Ähnlich wie Build Street Cred (20)

Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014
 
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
 
Three pillars for successful digital acceleration
Three pillars for successful digital accelerationThree pillars for successful digital acceleration
Three pillars for successful digital acceleration
 
C3 Round Table Discussion: Social Media for Business
C3 Round Table Discussion: Social Media for BusinessC3 Round Table Discussion: Social Media for Business
C3 Round Table Discussion: Social Media for Business
 
Social media and_business
Social media and_businessSocial media and_business
Social media and_business
 
The Digital Decade Ahead
The Digital Decade AheadThe Digital Decade Ahead
The Digital Decade Ahead
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
#MaraLive - And... How to bring a good news story to the media ETEA15
#MaraLive - And... How to bring a good news story to the media ETEA15#MaraLive - And... How to bring a good news story to the media ETEA15
#MaraLive - And... How to bring a good news story to the media ETEA15
 
5 Ways Smart Marketers Use Social Intelligence to Succeed
5 Ways Smart Marketers Use Social Intelligence to Succeed 5 Ways Smart Marketers Use Social Intelligence to Succeed
5 Ways Smart Marketers Use Social Intelligence to Succeed
 
IDC AIC Future Proofing your Business Final
IDC AIC Future Proofing your Business FinalIDC AIC Future Proofing your Business Final
IDC AIC Future Proofing your Business Final
 
Liberty Mutual drives superior digital employee with Nexthink
Liberty Mutual drives superior digital employee with NexthinkLiberty Mutual drives superior digital employee with Nexthink
Liberty Mutual drives superior digital employee with Nexthink
 
Social Media and Financial Services presentation to Financial Planners Associ...
Social Media and Financial Services presentation to Financial Planners Associ...Social Media and Financial Services presentation to Financial Planners Associ...
Social Media and Financial Services presentation to Financial Planners Associ...
 
Closing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business valueClosing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business value
 
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
 
Crafting a Digital Strategy
Crafting a Digital StrategyCrafting a Digital Strategy
Crafting a Digital Strategy
 
Digital Futures 2014 webinar
Digital Futures 2014 webinarDigital Futures 2014 webinar
Digital Futures 2014 webinar
 
Metrics That Matter in Social Media
Metrics That Matter in Social Media Metrics That Matter in Social Media
Metrics That Matter in Social Media
 
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slidesLeading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slides
 
Critical thinking-business-decisions
Critical thinking-business-decisionsCritical thinking-business-decisions
Critical thinking-business-decisions
 
Brand jacking
Brand jackingBrand jacking
Brand jacking
 

Mehr von Karen Catlin

Present! A Techie's Guide to Public Speaking
Present! A Techie's Guide to Public SpeakingPresent! A Techie's Guide to Public Speaking
Present! A Techie's Guide to Public SpeakingKaren Catlin
 
CA State Assembly Award
CA State Assembly AwardCA State Assembly Award
CA State Assembly AwardKaren Catlin
 
Hack@Brown 2016 keynote
Hack@Brown 2016 keynoteHack@Brown 2016 keynote
Hack@Brown 2016 keynoteKaren Catlin
 
6 ways to shoot yourself in the foot (if you're trying to hire technical women)
6 ways to shoot yourself in the foot (if you're trying to hire technical women)6 ways to shoot yourself in the foot (if you're trying to hire technical women)
6 ways to shoot yourself in the foot (if you're trying to hire technical women)Karen Catlin
 
Femgineer Friends Session #4 July 12, 2013
Femgineer Friends Session #4 July 12, 2013Femgineer Friends Session #4 July 12, 2013
Femgineer Friends Session #4 July 12, 2013Karen Catlin
 
Building Your Street Cred, Draper University, July 8, 2013
Building Your Street Cred, Draper University, July 8, 2013Building Your Street Cred, Draper University, July 8, 2013
Building Your Street Cred, Draper University, July 8, 2013Karen Catlin
 
Femgineer Friends Session #3 June 21, 2013
Femgineer Friends Session #3 June 21, 2013Femgineer Friends Session #3 June 21, 2013
Femgineer Friends Session #3 June 21, 2013Karen Catlin
 

Mehr von Karen Catlin (7)

Present! A Techie's Guide to Public Speaking
Present! A Techie's Guide to Public SpeakingPresent! A Techie's Guide to Public Speaking
Present! A Techie's Guide to Public Speaking
 
CA State Assembly Award
CA State Assembly AwardCA State Assembly Award
CA State Assembly Award
 
Hack@Brown 2016 keynote
Hack@Brown 2016 keynoteHack@Brown 2016 keynote
Hack@Brown 2016 keynote
 
6 ways to shoot yourself in the foot (if you're trying to hire technical women)
6 ways to shoot yourself in the foot (if you're trying to hire technical women)6 ways to shoot yourself in the foot (if you're trying to hire technical women)
6 ways to shoot yourself in the foot (if you're trying to hire technical women)
 
Femgineer Friends Session #4 July 12, 2013
Femgineer Friends Session #4 July 12, 2013Femgineer Friends Session #4 July 12, 2013
Femgineer Friends Session #4 July 12, 2013
 
Building Your Street Cred, Draper University, July 8, 2013
Building Your Street Cred, Draper University, July 8, 2013Building Your Street Cred, Draper University, July 8, 2013
Building Your Street Cred, Draper University, July 8, 2013
 
Femgineer Friends Session #3 June 21, 2013
Femgineer Friends Session #3 June 21, 2013Femgineer Friends Session #3 June 21, 2013
Femgineer Friends Session #3 June 21, 2013
 

Kürzlich hochgeladen

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 

Kürzlich hochgeladen (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

Build Street Cred

  • 1. Build Street Cred to Prove You Can Do the Job Karen Catlin Developing powerful women leaders in the tech industry www.karencatlin.com @kecatlin #StreetCred #Voices2014 March 8, 2014, Global Tech Women VOICES Conference © 2014 by Karen Catlin. All rights reserved. #1
  • 2. What is Street Cred? What others think of you Your reputation Your personal brand Street cred can convince someone to take a risk on you #2
  • 3. Agenda 5 Techniques Q&A þ Identify 1 thing to do tomorrow to build your street cred #3
  • 4. 1: Simple Metrics Companies use simple metrics to build their cred Photos: www.cntraveler.com and fineartamerica.com #4
  • 5. What are your simple metrics? # lines of code in production #5
  • 6. 2: Association Companies use celebrity endorsements Photo: USA Today #6
  • 7. Who & what are you associated with? #7
  • 8. 3: Win-win Solutions Companies give stuff away to grow their business #8
  • 9. What are your win-wins? Images courtesy of Shropshire Council's Graduate blog and sixninepixels / FreeDigitalPhotos.net #9
  • 10. 4: Wisdom of Others Companies leverage what others think of their product Photos: Huffington Post #10
  • 11. Can you leverage what others think of you? This blog syndicated by Women leading code review image courtesy of stockimages / FreeDigitalPhotos.net #11
  • 12. 5: Staying relevant Successful companies embrace change #12
  • 13. Are you staying relevant? Visual CV from Andreas Graf's Software Engineering Blog: 5ise.quanxinquanyi.de #13
  • 14. Review 5 techniques for building street cred With simple metrics By association With win-win solutions Through the wisdom of others By staying relevant #14
  • 15. Stay in touch! Karen Catlin www.karencatlin.com @kecatlin Leadership coach Speaker Advisor on hiring & retaining female talent © 2014 by Karen Catlin. All rights reserved. #15