1. ABOUT THE BRAND
not just a lifestyle... but a state of mind.
Rebecca Taylor’s feminine, kittenish collection with soft silhouettes and sophisticated detailing has established a strong brand presence.
From ruffled separates to flowing dresses, in addition to her whimsical blouses, pencil skirts, knits, and day dresses, the designer has added
shoes, handbags, and jewelry to her successful label. Adding a youthful edge to cute daywear and pretty dresses, Rebecca Taylor's stylish
collection mixes detailed embellishment with feminine tailoring.
Target Customer Profile
Age Range: 25-45
Size Range: 0-12
Price Point: Young Designer
Gender: Female
Marital Status: Married or Single
Income: $60,000 per year & up
Occupation: White collar; Professional
Education: College Degree
Defining Attitude:
The Rebecca Taylor customer is urban with a bohemian
attitude. She is playful, chic and comfortable in her own
skin. She frequents the arts, shops at boutiques and
exclusive retailers, and travels abroad. In her funky row
house or apartment, the Rebecca Taylor customer is an
early adopter who is quick to check out the latest movie,
nightclub, and microbrew.
SPRING 2013
2. COMPETITORS
DIRECT:
Nanette Lepore has gypsy-influenced designs that are feminine and youthful. The looks are full of bright prints
and bold colors, with ruffles and lace that manage to look good-time-girly but not overly frilly. Lepore has also
branched out into shoe and fragrance design.
Made in the USA.
Retail: $144 - $598
Milly consistently turns out feminine pieces and classic silhouettes in personally designed fabrics and prints
that appeal to socialistas as well as starlets on the preppy side. Milly has perfected the Palm Beach palette
with Upper East Side polish.
Made in the USA.
Retail: $250 - $845
ASPIRATIONAL:
Chloé focuses on wearable yet beautiful daywear for chic young women. Its feminine details and romantic
insouciance make it a favorite of clients like Natalie Portman and Kirsten Dunst. Bags and shoes continue to
rank among Chloé’s most coveted wares.
Made in France.
Retail: $615-$4,000
“Let everyone else fiddle with electric color palettes and boudoir-bondage themes,
because Rebecca Taylor is sticking to what she does best: romantic, pretty clothes.”
—Women's Wear Daily
SPRING 2013
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6. Blossom Top Double Waisted Shorts
Style #PB-201201 Style #PB-201202
- All-over dimensional appliqués on mesh overlay - Sits at natural waist
- Jewel neckline - Front slash pockets
- Back slash with concealed button closure - Single-welt pocket with button closure at back
SRP $225 - Invisible side zip and hook & eye closure
SRP $195
Power Mesh: 95% Nylon, 5% Spandex
Lining: Jersey Knit, 100% Micro Modal Rayon Double Crepe: 100% Silk
Trim: Flower Appliqués
INK WHISPER INK IRIS WILLOW
7. Sleeveless Sweater Petal Skirt
Style #PB-201203 Style #PB-201204
- Roomy fit to the hip - Drawstring waist with front and back yoke
- Caped slot sleeves - Front opening above knee length, back is ankle length
- V-neck with full fashioning detail - Curved hem
SRP $295 SRP $350
Super-fine Jersey Knit: 100% Merino Wool
Double Crepe: 100% Silk
WICKER WHISPER INK IRIS WILLOW
8. Rosebud Dress Strappy Dress
Style #PB-201205 Style #PB-201206
- A line with one shoulder - Ruffle detail at neck
- Tiered ruffles at neck and on skirt - Self tie waist and round neckline
- Invisible side zip, fully lined - Invisible side zip and hook & eye closure
SRP $425 SRP $235
ROSEBUD
BLUSH
Voile: 70% Cotton, 30% Silk
HORIZON
Lining: Jersey Knit, 100% Micro Modal Rayon INK
Crepe de Chine: 100% Silk
9. Cascading Sweater “Dip Dye” Print Pants
Style #PB-201207 Style #PB-201208
- Loose fluid fit with a round neck - Front hook and eye and zip closure
- Hip length - Double waistband with belt loops
- Dramatic flounce on back - Front slash pockets, double welt pocket with button at back
SRP $225 SRP $265
FLORA
BLUSH WHISPER
Interlock: 88% Silk,12% Lurex Double Crepe: 100% Silk
10. Drawstring Waist Jumpsuit
Style #PB-201209
- Surplice neckline
- Self tie-belt at waist
- On seam front pockets
- Bodice is self lined
SRP $350
INK
HORIZON
