Tips for building and maintaining your personal brand.

1. Creating & Managing
Your Personal Brand

2. WHAT IS YOUR PERSONAL BRAND?
• Your brand encompasses all aspects of
your image and reputation.
IMAGE &
REPUTATION
• It includes personal communications,
online presence, word of mouth, etc.
• A strong brand conveys a cohesive
message about the unique value you
have to offer.
PRESENCE
MESSAGE

3. WHY IS A PERSONAL BRAND IMPORTANT?
• Provides a consistent experience
• Highlights your unique strengths
• Helps you stand out in the crowd

4. Creating Your Brand

5. ASSESS YOURSELF
• Identify what you have
to offer to an employer
• Look beyond job descriptions
to projects and accomplishments
• Ask trusted colleagues for
their reflections
• Identify five to seven
key qualities
• Don’t be modest!

6. IDENTIFY DIFFERENTIATING VALUE
• Start with your strengths
• Consider what’s valuable to
your target audience
• Identify qualities other
candidates don’t have
AUDIENCE
needs
unique
qualities
focus your
brand here
• Focus your brand message on that
area of intersection
• Articulate your value in terms of
benefits to your audience
strengths

7. DEVELOP YOUR BRAND IMAGE
• Make sure your resume & cover letter clearly communicate
your brand value
• Invest in an attractive resume layout, personal logo and
business card
• Set up professional profiles on Google+, LinkedIn and Twitter
• Consider a personal portfolio website or blog
• Check search engine results and eliminate hits that don’t
support your brand

8. MAINTAIN Your Brand

9. BE CONSISTENTLY VISIBLE
• Go to networking events & follow
up via email and thank you cards
• Post accomplishments &
interesting content on social media
• Engage online with colleagues &
thought leaders in your field
• Post weekly tips and ideas to
maintain your online presence

10. LOOK FOR NEW CHANNELS
• Write articles for local papers and
company newsletters
• Seek out opportunities to speak at
conferences and events
• Take on new projects and let people
know about your successes

11. Personal Branding: DO’s
• Be authentic and positive
• Share links and comments on topics in your field
• Use tools like HootSuite to write and pre-post content
• Keep an eye on your online reputation by setting up
a Google alert on your name

12. Personal Branding: DON’Ts
• Don’t complain about past employers or colleagues
• Don’t automatically repost high volume of another
site’s content to your Twitter
• Don’t overlook replies, retweets, and other
opportunities to converse
• Don’t deluge target contacts—know how much contact
is too much

13. IN SUMMARY
Look at every interaction as an
opportunity to express
your unique value.
Above all, focus on results and
deliver high quality work!