1. KAPIL BHARGAVA
Mobile: 09899570634 ~~ E-Mail – kapil15bhargava@gmail.com
Seeking assignments in SALES/ MARKETING /BRAND MANAGEMENT/ RETAIL/E-COM/
BUSINESS DEVELOPMENT with a growth oriented organisation.
CAREER OVERVIEW
An Astute professional with 11+ years of experience in managing Retail , Business Development entailing Sales &
Marketing, Distribution Management, Key Account Management, Product Promotions, Brand Management, Client
Relationship Management and Team Management. A keen performer with experience in managing channel sales, retail
operations, charting out sales strategies and contributing towards enhancing business volumes & growth and
achieving revenue and profitability norms. Distinctions of accomplishing multi fold revenue increase. Proven skills in
breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of
market trends/ competitor moves to achieve market-share metrics. Adeptness in expanding the channel repertoire; thereby
ameliorating demand in the market. Fair understanding in increasing sales revenues, developing profitable and productive
business relationships, Experienced in coordinating with internal/external customers and experience of implementing
procedures and service standards for business excellence. Possesses strong management, analytical, communication
and interpersonal skills.
PROFICIENCY FORTE
 Sales & Marketing: Taking care of the sales & marketing operations
with focus on achieving predefined sales target and growth. Forecasting
and planning monthly & quarterly sales targets and executing them in a
given time frame.
 Business Development: Exploring business potential, opportunities &
clientele to secure profitable business volumes. Identifying prospective
clients generating business from existing accounts and achieving
profitability and increased sales growth. Identifying areas of crucial
importance in the process driven business of the company & facilitated
development of adequate systems to streamline the same.
 Retail Operations : Managing the retail operations for smooth
functioning of floor operations
 Product Promotion/Brand Management: Building brand focus in
conjunction with operational requirements as well as utilizing market
feedback & personal network to develop marketing intelligence for
positioning the products. Implementing sales programs/strategies to
improve the product awareness in markets by brand building and
market development efforts.
 Channel Management: Planning & delivering distribution depth,
coverage & sales. Developing and appointing new business partners to
expand product reach in the market.
 Client Relationship Management: Managing customer centric
operations and ensuring customer satisfaction by achieving delivery and
service quality norms.
 Team Supervision: Monitoring, recruiting, training & motivating the
manpower & ensuring quality deliverables in the market. Providing
direction to the sales team for ensuring optimum performance and
enhancing their professional and soft skills.
Samsonite South Asia Pvt. Ltd. Since Aug 2008
The Growth Path Location
Aug’08-Aug11 Delhi
Aug 11- Till date Haryana
Sales & Marketing
Business Development
Market Development & Expansion
E COM Business
Retail Operations
Product Promotions
Brand Management
Channel Management
Client Relationship Management
Institutional Business

2. Branch Manager - Haryana Aug 2011- Till Date
Key Deliverables :
 Managing the Retail Operations of Samsonite and American Tourister brands EBO, Franchise, Distribution and
Modern trade like Lifestyle, Shoppers Stop, Reliance doore, Big Bazar in Haryana region..
 Started and developed E Com business (Jabong) for Haryana.
 Developing periodic business plans & strategies, in coordination with macro plans of organization.
 Managing complete business operations - prepaid distributor covering Haryana with accountability for profitability.
 Forecasting monthly/ quarterly/ annual sales targets & executing them in given time frame by organisational planning.
 Enhancing velocity of sales via – Dealers, Deptt, Hyper, Shop in Shop, Company store and Franchisee store.
 Identifying and networking with strong and reliable channel partners agents resulting in deeper market penetration.
Spreading of Brand through “Market Mapping” which includes:
≈ Markets/Locations to start new franchisee stores/Company Store.
≈ Suitable franchisee.
≈ Internal and external coordination for Store Startup -layout, fit-out and setup including initial fill of
product.
 Facilitating day today store operations with respective functional teams as well as managing franchisee relationship
management; visual merchandising; supervising point of sale advertisements; promotions and customer relationship.
 Focus on individual categories and promote to maximize sales potential.
 Managing a Team of 27 Personnel ( 2 SO, .+ 26 Store and SIS personnel).
Notable Attainments:
 Business grown by over 300 % in 3 years.
 Successfully set up E com business,
 Opening of 3 Company Owned outlets, 2franchise, 1 distributer and 5 trade outlet Haryana in major markets.
 Key clients handled are Shoppers Stop, Big Bazaar, Lifestyle, Central, Easy Day, More, Max Hyper, Reliance &
Spencers etc.
 Successfully setting up the Distribution channel across Haryana .
 Institutional Business – Approached corporate clients in Media, Electronics, Telecommunications, Appliances and
successfully created additional business by offering our product for promotion of their business.
Territory Manager – Delhi Aug’08-Aug 11
 Managing the Retail Operations of Samsonite and American Tourister brands EBO, Channel, and Modern Trade and
conventional Trade in Delhi Market
 To maintain and develop franchisee network of Samsonite and American Tourister
 Develop the Strategy based on market potential by each category and in each market.
 Managing sales force of 15 CCA’s.
 Develop relationship in the markets to maximize business potential.
 To Keep a tight control over the margin structure & dilutions.
 Manage the core process of Retail : Retail Operations, Retail Training, Account planning basis space productivity, VM.
 Manage the core process of Distributor Development, Operations, Account planning and Account Management.
 Execute the channel management sub processes with focus on maximising sales and optimise inventory.
Notable Attainments:
 Business grown by over 150 % in 3 years.
 Successfully handled business of Franchisee Modern Trade,Ebo and trade partners.
 Promoted as Branch Manager and was sent to Haryana to work on the bigger platform in Aug’11.
 Successfully introduced the Distribution channel in Delhi to cater low end market segment.
Akai Consumer Electronics India Ltd Assistant. Manager
May’07
Key Deliverables:
 Manage sales and distribution network in assigned territory

3.  Developing and appointing new business partners to expand product reach in the market and working in close
interaction with the dealers and distributors to assist them to promote the product.
 Handling the team and guiding them in term to get business
 Rationalization, up-gradation and Expansion of distribution network to maintain market discipline, increase market
share and improve brand images
 Keep an eye on competition moves, activities and plans.
 Communicating with key MBO’s regarding the customer feedback and conveying to designing and planning team.
 Order allocation and planning and streamlining the receivables.
Notable Attainments:
 Got an opportunity to take care of Retail business in addition to distribution.
 Successfully performed for reconstructing the franchisee business in Delhi and brought them back on growth path.
 Effectively reduce the costs of retail operation by proper stock and logistic planning, sales forecasting, and
systemizing the revenue inflow for organization.
VIP Industries Ltd Limited, Area Sales Executive
April’05 – May’07
Key Deliverables:
 Manage Institutional sales and Dealer distribution network of V.I.P luggage in assigned territory
 Responsible for sales of the products. Achieving Desired Sales Targets.
 Handling modern trade like Big Bazar,Lifestyle,Shopper’s Stop,West side,Company lounge.
 Develop sales strategies and overseeing their effective implementation to achieve targets
 Co-ordinate with manufacturing plant and other branches of the country to ensure timely supply of material
 Keep an eye on competition moves, activities and plans
 Brought the MOP in key market areas to the prescribed company norms.
Notable Attainments:
 Got an opportunity to take care of channel sales along with the institutional sales
 Made regular client like, RCF kapoorthala, BEl Panchkula,
 Transferred to Ghaziabad branch to perform and established core channels
 Successfully handled trade and retail channel .
 Conducting market research surveys to launch new products.
Godrej & BoyceMfg.Co.Ltd.(Security Equipment Division) Sales Executive
July 2003 - Aug 2005
Key Deliverables
 Responsible for sales of all PSP & Electronic products
 Handling dealer and corporate & individual clients.
 Achieving Sales Targets
 Making Presentations to Banks, Non Banking & Corporate
 Promotion activities to enhance sale of electronic products.
IT SKILL
Operating Systems: Windows-98, MS office and DOS
Office Packages: MS-Office
ACADEMIC CREDENTIALS
Post Graduate Diploma in Business Management (PGDBM) (Marketing) from Scdl Pune
Post Graduate(M.A) in Sociology from Jiwaji University.

4. PERSONAL VITAE
Date of Birth- 15th
Aug 1981
Present Address: E-1904, Proview Laboni apartment, Crossing Republik Ghaziabad.
Tel No.: - +919899570634
Date :
Place : (Kapil Bhargava)