1. NAME: KANKSHI MALAVI
PROGRAM: BA.H (LIBERAL ARTS AND HUMAN
MODULE: SOCIAL PSYCHOLOGY
MODULE LEADER: MEGH GOSWAMI
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Table of contents
Why does the
s Heuristic occur?
What is Representativeness Heuristic?
Because once we approximate the likelihood
of something happening premised around
how close it is to a known situation, we
use the representativeness heuristic. In
other words, we compare it to an
existing situation, prototype, or
6. 1. Invention
Like other heuristics, making judgments based on
representativeness is intended to work as a type of mental
shortcut, allowing us to make decisions quickly. In their
classic experiment, Tversky and Kahneman gave
participants a description of a person named Tom, who was
orderly, detail-oriented, competent, self-centred, with a
strong moral sense.