Social Media Marketing in India. The various tools of social media, its statistics in India. The usage and impact of social media.

2. The Evolution of Social Media

3. What exactly is Social Media Marketing?
Social Media is social interaction combined with the use of the
web to create or add value. It is the reason behind the explosion of
content available on the Internet.
Social Media Marketing is all about the ways we create, connect
and share content online. It has taken marketing to a whole new
world.

4. The various tools..

5. Surprising Facts..
90 Million people in India use Facebook of which 74% are Male and 26%
are Female.
95% Users log in daily.
50% increase in Active Users from 2012
Accessed by 97% of all Internet users in India.
74% of Marketers believe Facebook is important for their lead generation
strategy.
If Facebook were a country it would be the third largest after China and
India.
1.19
Billion +
Users
Globally

6. Continued..
83% of Fortune 500
are on Twitter

7. Continued..
24+ Million users in India
LinkedIn has over 2.1
Million groups
277+
Million
users
globally2 new users join LinkedIn
every second
The LinkedIn slogan is
“Relationships Matter”
76.9% of overall users said
LinkedIn helped them
research people and
companies
TCS is the top company
followed on LinkedIn in
India
Largest B2B social
networking platform
87% trust LinkedIn as a source of
information affecting decision
making

8. Continued..
The Google
+1 button is
used 5
billion times
per day.
500+ million
users
globally
300million
monthly
active users
40% of marketers
use Google+, 70%
want to learn more
about it and 67%
plan on increasing
Google+ activities
Dalai lama has
the most no of
followers in
India
14% of Indian
users are female
and the
remaining are
male users.

9. Continued..
1 Billion
unique
visitors
monthly
80% of YouTube
traffic is from
outside the U.S.
YouTube is the
3rd most
visited site
globally.
More than 700
YouTube videos are
shared on twitter
every minute
Reaches more US
adults ages 18-34
than any cable
network
100 hours of
video are
uploaded
every minute

10. The Impact of
Social Media

13. Social Media
Usage

14. # Governance
# Diplomacy
# Business

15. # Journalism # Social Change
# Law & Administration

16. # Individuals

17. Bibliography
• http://www.factbrowser.com/tags/linkedin/
• http://press.linkedin.com/News-Releases/328/LinkedIn-crosses-50-million-member-mark-in-
Asia-Pacific
• http://iamai.in/
• http://www.statisticbrain.com/twitter-statistics/
• http://www.slideshare.net/SocialSamosa/digital-snapshot-may-2013
• http://www.internetworldstats.com
• http://www.bbc.co.uk/news/
• http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_the_2013_In
dia_Digital_Future_in_Focus_Report

18. Connect with me..
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