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Mobile Technologies<br />The Game Changer - 2011<br />KamranQamar<br />CEO, Pyntail<br />01/30/2011<br />

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Agenda:<br />Mobile Market Size & Market Growth Rate<br />Secret Behind Exponential Growth of Mobile Industry<br />Disruptive Applications of Mobile Technology<br />Opportunities<br />First Step<br />

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Mobile Market Size & Market Growth Rate<br />

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By year 2020<br />Half of the world population <br />will access Internet via mobile devices<br />Morgan Stanley<br />

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By 2015:<br />$200 Billion in mobile remittance<br />

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38 Trips around the globe<br />47,000 gallon of gasoline<br />760 ton of CO2 <br />

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Mobile as a term is just a reference<br />to an eco-system that phones are part of …<br />

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1<br />0<br />0<br />1 Trillion<br />Connected Devicesby Year 2020, in the world<br />000,000,000,000<br />Smart Phones, Tablets, TV, Gaming Consoles, Computers, Cars, Planes, Trains, Satellites, Medical devices, sensors, power grid, parking meters, home appliances, and ROBOTS<br />

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Secret Behind the Explosive Growth of Mobile Technologies<br />

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Distribution<br />Channels<br />

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Symbian<br />MeeGo<br />15<br />11<br />40<br />18<br />

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Disruptive Applications of Mobile Technology <br />Software <br />Marketing<br />Health & Wellness<br />Gaming <br />Social <br />

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Disruptive Applications of Mobile Technology in <br />Software<br />Application Distribution Channel<br />UX / Less-is-more<br />Thin Client & Stateless Architecture<br />Green Code<br />

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Disruptive Applications of Mobile Technology in <br />Marketing<br />Marketing is the product – product is the marketing<br />

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Disruptive Applications of Mobile Technology in <br />Medical<br />Mobisante<br />SAMPLE USES<br />Primary Care: Examination of abdomen, aorta, kidneys, gall bladder, thyroid and soft tissues, carotid, checking implants, bladder volume, AAA screens.<br />OB/GYN: Confirmation of pregnancy, heartbeat, position of fetus, malformation, localization of placenta, breached baby, ectopic pregnancy, visual inspection of amniotic fluid. <br />ER: FAST protocol to detect trauma. <br />Vascular: DVT screening, finding veins.<br />

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Disruptive Applications of Mobile Technology in <br />Retail Shopping<br />Foot-traffic in retail store<br />Coupons <br />Comparison Shopping<br />

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Disruptive Applications of Mobile Technology in <br />Banking<br />Near flow Communication<br />iPhone 5, iPad 2, Android Gingerbread, BlackBerry<br />wallet<br />

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Disruptive Applications of Mobile Technology in <br />Gaming<br />Near flow Communication<br />iPhone 5, iPad 2, Android Gignerbread, BlackBerry<br />

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Disruptive Applications of Mobile Technology in <br />Social<br />Gamification<br />Gaming Layer on top of social networks<br />

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Opportunities<br />

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Market Forecast:<br />Juniper Research projects that <br />the combined revenues from app<br />funded by pay-per-download (PPD), <br />value added services (VAS), and <br />advertising is expected to rise from <br />just under $10 billion in 2009 <br />to $35 billion in 2015. <br />Ad Spend: PPC, PPV, Sponsorships, etc.<br />VAS: Freemium, Subscriptions, Virtual Currency, Virtual Goods etc.<br />PPD: Pay per download<br />

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Projected Market (professional services):<br />$75 billion in mobile app development by 2015<br />25 billion apps will be downloaded in 2015<br />Compare to 2.6 billion this year.<br />Market Forecast by Juniper Research<br />1,000,000 apps by 2015 on iTunes, Android, Ovi stores.<br />

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600,000 engineers are needed to support this growth.<br />Average app requires 10 man-months efforts to develop and maintain.<br />25,000 developers or 50,000 engineers developed 150,000 apps for iTunes in 2010 <br />Skills: Platform: iOS, Android, MeeGo, Windows Mobile, Bada<br />Languages: Objective-C, C++, Java, HTML 5, JavaScript<br />Average Salary: $80K - $200K<br />Average Agency Rates: $150 - $350/hr<br />

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First Step<br />

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Web or Native?<br />Free<br />Decide on a platform & sign-up for developer account<br />$99/year<br />Multiplatform Development <br />

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Thin Client Architecture<br />

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Publish<br />Distribution Commission Up to 30% of Sale price!<br />The Biggest Challenge<br />Discovery<br />

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Finally:<br />build technology for the world market, you are competing there, anyways.<br />

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KamranQamar<br />Website: kamraan.com / pyntail.com<br />Email: kamraan@gmail.com<br />Twitter: @kamraan<br />LinkedIn: http://www.linkedin.com/in/1kamran<br />