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Digital Marketing Tools

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Veröffentlicht am

Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose

Veröffentlicht in: Marketing
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Digital Marketing Tools

  1. 1. DIGITAL MARKETING TECHNOLOGY LANDSCAPE
  2. 2. DIGITAL MARKETING TOOLS
  3. 3. DIGITAL MARKETING TOOLS 1 BY DIGITAL MARKETING FUNNELS (RACE CONCEPT)
  4. 4. 5 RACE DIGITAL MARKETING FRAMEWORK REACH > ACT > CONVERT > ENGAGE http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/attachment/essential-digital-marketing-tools-2016/
  5. 5. Bold : Focused Tools • Site Audience Comparison • Digital Analytics tools • SEO Keyword Analytics • SEO Rank Checking • SEO Site Crawling • SEO Backlink Analysis • Adwords Paid Search Analysis • Influencer Outreach & Management • Data Management Platform and Audience Targeting REACH Awareness and visits By digital marketing funnels DIGITAL MARKETING TOOLS Increase Unique visitors Decrease Bounce Rate Uplift Revenue per visit Increase n Searches % Brand KPI TOOLS
  6. 6. Bold : Focused Tools • Page Engage Tools • Content Management System • Blogging Tools • Content Curation and Authoring Tools • Landing Page Creation and Testing Tools • Digital Asset Management • On-site Push Notification ACT Interaction and leads By digital marketing funnels DIGITAL MARKETING TOOLS TOOLS KPI Increase nLeads Increase % Conversion to lead Uplift Goal value per visit Increase Page views/visit
  7. 7. KPI Increase nSales Increase % Conversion to sale Uplift Sales value Increase Average order value Bold : Focused Tools CONVERT Sales and profit By digital marketing funnels DIGITAL MARKETING TOOLS • Personalization for Ecommerce • Ecommerce Cart Recovery • A/B and Multivariate Testing Tools • Ecommerce Management • Product and Customer Review Tools • Call Tracking • Live Chat & Chat Bot TOOLS
  8. 8. Bold : Focused Tools ENGAGE Loyalty and advocacy By digital marketing funnels DIGITAL MARKETING TOOLS • Social Media Publishing Focus • Social Media Listening Focus • Social Media Campaign Tools • Online Customer Service Tools • Marketing Cloud, CRM and Campaign Management Tools • Email Service Providers and Marketing Automation Services • Email Marketing Optimization Tools Increase % active customers Increase % Customer conversion Decrease % existing sales value Increase n Brand mentions TOOLS KPI
  9. 9. http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/attachment/essential-digital-marketing-tools-2016/ • Site Audience Comparison • Digital Analytics tools • SEO Keyword Analytics • SEO Rank Checking • SEO Site Crawling • SEO Backlink Analysis • Adwords Paid Search Analysis • Influencer Outreach & Management • Data Management Platform and Audience Targeting REACH Awareness and visits • Page Engage Tools • Content Management System • Blogging Tools • Content Curation and Authoring Tools • Landing Page Creation and Testing Tools • Digital Asset Management • On-site Push Notification ACT Interaction and leads • Personalization for Ecommerce • Ecommerce Cart Recovery • A/B and Multivariate Testing Tools • Ecommerce Management • Product and Customer Review Tools • Call Tracking • Live Chat & Chat Bot CONVERT Sales and profit • Social Media Publishing Focus • Social Media Listening Focus • Social Media Campaign Tools • Online Customer Service Tools • Marketing Cloud, CRM and Campaign Management Tools • Email Service Providers and Marketing Automation Services • Email Marketing Optimization Tools ENGAGE Loyalty and advocacy By digital marketing funnels DIGITAL MARKETING TOOLS
  10. 10. REACH Awareness and visits ACT Interaction and leads CONVERT Sales and profit ENGAGE Loyalty and advocacy KPI n Searches % Brand Unique visitors Bounce Rate Revenue per visit VOLUME QUALITY VALUE Page views/visit nLeads % Conversion to lead Goal value per visit Average order value nSales % Conversion to sale Sales value n Brand mentions % active customers % Customer conversion % existing sales value DIGITAL MARKETING PLAN
  11. 11. DIGITAL MARKETING TOOLS 2 BY DIGITAL SERVICES & SOLUTIONS
  12. 12. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  13. 13. WEBSITE RESPONSIVE
  14. 14. WEBSITEINFORMATIVE CONTENT
  15. 15. WEBSITEE-COMMERCE
  16. 16. WEBSITEA/B TESTING & MULTIVARIATE TESTING
  17. 17. WEBSITEPERSONALIZATION & RECOMMENDATION ENGINE
  18. 18. WEBSITEPAGESPEED TOOL
  19. 19. WEBSITEPERFORMANCE OPTIMIZATION https://gtmetrix.com/
  20. 20. WEBSITE ANALYTICS Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
  21. 21. x,xxx,xxx.xx x.xx%xxxx GOOGLE ANALYTICS
  22. 22. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  23. 23. SEO & PPC SEARCH MARKETING
  24. 24. SEARCHMARKETING
  25. 25. Brand + Campaign Keywords Generic Keywords Related Keywords Competitors Keywords Informative Content Keep Other Relevance Keyword Steal Customers from Competitors Support Campaign KEYWORD SEARCH STRUCTURE บ้านพฤกษา, แลนด์แอนด์เฮ้าส์, บ้านอารียา, เอพี, เอสซี แอสเสท เช่าบ้าน, หาบ้าน, การลงทุน, กู้บ้าน, อสังหาริมทรัพย์, ตกแต่งบ้าน โครงการบ้าน, อสังหาริมทรัพย์, บ้านใหม่, บ้านติดรถไฟฟ้า, บ้านหรู, คอนโด, ทาวน์เฮ้าส์, ทาวน์โฮม, บ้านเดียวพร้อมอยู่, บ้าน2ชั้น แสนสิริ, เศรษฐสิริ, ณุศาสิริ, บุราสิริ, สราญสิริ, คณาสิริ,นาราสิริ
  26. 26. Competitors Keywords KEYWORD PLANNER
  27. 27. Competitors Keywords SEO ANALYTICS TOOLS
  28. 28. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  29. 29. BANNER / DISPLAY ADVERTISING
  30. 30. CROSS MEDIA BUYING ADVERTISING
  31. 31. SOCIAL MEDIA ADVERTISING
  32. 32. SOCIAL MEDIA ADVERTISING www.smartly.io/ AUTOMATING AND OPTIMIZING ADs
  33. 33. RE-TARGETING ADS FACEBOOK & GOOGLE
  34. 34. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  35. 35. SOCIAL MEDIA TOOLS
  36. 36. Listenning & Monitoring SOCIAL MEDIA
  37. 37. SOCIAL LISTENING TOOLS
  38. 38. SOCIAL TREND TOOLS : FACEBOOK http://social.gg/
  39. 39. SOCIAL TREND TOOLS : TWITTER http://trends24.in/thailand
  40. 40. SOCIAL TREND TOOLS : HASHTAG http://hashtagify.me/
  41. 41. SOCIAL MEDIA STATISTICS TOOLS www.socialbakers.com
  42. 42. SOCIAL MEDIA REPORTS & ANALYTICS www.fanpagekarma.com/
  43. 43. SOCIAL MEDIA RANKING https://zocialrank.com
  44. 44. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  45. 45. DIGITAL MESSAGING ENGAGE YOUR CUSTOMERS ACROSS DIGITAL CHANNELS DIGITAL MARKETING Use powerful marketing automation to deliver compelling content over email, mobile, social, and Web. Customers respond to content that is personally relevant and interesting to them, no matter how they receive it. With Teradata Digital Marketing you can analyze a vast array of customer information, from their product preferences to their buying behavior, to gain individualized insights. Then use email, mobile, social, and Web marketing to capture their attention and win their business like never before. EMAIL Marketing “Work everytime”. Use comprehensive email marketing tools such as preview and test runs to ensure your email messages hit the inbox looking right every time and with individualized content to generate maximum response. 01 MOBILE Marketing “Goes Everywhere”. The mobile user is now at the heart of successful digital marketing. Cenergy Innovation has tools to optimize the way people experience your campaigns on the move. 02
  46. 46. EMAIL MARKETING
  47. 47. EMAIL MARKETINGDefine Test Send Measure Report
  48. 48. EMAIL MARKETING PROCESS DEFINE TEST SEND MEASURE REPORT 1 2 3 4 5 create campaign, design and message test through browsers, email clients, device check deliver immediately or set scheduled time opens & clicks recipient activity, generate lead or sales email client usage bounce summary, unsubscribe, etc.
  49. 49. THE BASIC EMAIL FUNNEL SEND OUT SENT ACCEPTED MESSAGE CONFIRMED OPENERS CTR CTO CONVERSION RATE THE VALUE OF CONVERSIONS (Message has left from system) (By the receiving server) SKIPPED (NOT SENT) BOUNCED (REJECTED) SOFT BOUNCED (Temporary) HARD BOUNCED (Permanently) UNSUBSCRIBES Source : Teradata
  50. 50. MOBILE MARKETING SMS & PUSH NOTIFICATION MOBILE
 SMS PUSH NOTIFICATION
  51. 51. DIGITAL MARKETING TOOLS DIGITAL MEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
  52. 52. DATA & INSIGHTS
  53. 53. CONSUMER BAROMETER www.consumerbarometer.com CONSUMER BEHAVIOR
  54. 54. THINK WITH GOOGLE INSIGHTS / TRENDS / RESEARCH www.thinkwithgoogle.com/
  55. 55. FACEBOOK AUDIENCE INSIGHTS FB INSIGHTS www.facebook.com/ads/audience_insights
  56. 56. DIGITAL MARKETING TOOLS 3 BY MARKETING OBJECTIVE / PURPOSE (ROLE)
  57. 57. DIGITAL MARKETING TOOLS- OBJECTIVE / PURPOSE - 1 REACH เครื่องมือในการเข้าถึง กลุ่มเป้าหมาย 2 MANAGE เครื่องมือในการจัดการ 3 MONITOR เครื่องมือในการตรวจสอบ 4 ANALYSIS เครื่องมือในการวิเคราะห์ และค้นหาข้อมูล
  58. 58. DIGITAL MARKETING TOOLS- OBJECTIVE / PURPOSE - 1 REACH เครื่องมือในการเข้าถึง กลุ่มเป้าหมาย 2 MANAGE เครื่องมือในการจัดการ 3 MONITOR เครื่องมือในการตรวจสอบ 4 ANALYSIS เครื่องมือในการวิเคราะห์ และค้นหาข้อมูล
  59. 59. THANK Y@Ucontact : kamolwanmilk@gmail.com

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