Exploring new means of Digital marketing in the current landscape and changing times. Two people might often view paradigms very differently, often seeing "different things" when looking at the same sorts of objects.

1. DIGITAL
MARKETING
A PARADIGM SHIFT
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2. Workshop
Overview
POINTS FOR DISCUSSION
05 Artificial Intelligence
01 Growing Digital Landscape
02 Mobile First
03 Native Advertising & Video Storytelling
Personalised Marketing
04
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06 Rise of Social Messaging
07 Influencer Marketing
08 User Generated Content driving engagement
09 Upcoming Trends

3. Two people might
often view
paradigms very
differently,
often seeing
"different things"
when looking at
the same sorts of
objects.
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4. Growing
Digital
Landscape
01
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5. KAMNA HAZRATI

6. Mobile
First
Mobile-specific content and apps
including Instagram, WhatsApp and
Snapchat untether users from their
desktop
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02

7. 51%
MOBILE AD REVENUES
ACCOUNT FOR MORE THAN HALF
OF ALL DIGITAL AD REVENUES
~ TECHCRUNCH
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8. Desktops will not fade quietly. Their
relevance remains high with increased Web
usage in streaming video and for making large
web-based transactions.
Consumers find desktops more user-friendly
here for research-heavy purchases.
However, research for these larger items may
also occur on mobile before shifting to the
desktop as a more trusted device for
purchases.
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8 in 10 of consumers
would stop engaging
with content that
doesn’t display well
on their device
– Adobe
For showing best web
search results, Google
prioritises Mobile first
interfaces & designs.

9. Native
Advertising,
Content
Marketing, and
Video Storytelling
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10. Mobile
First
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‘Advertise to me,
but entertain
and inform me at
the same time.’

11. Digital Ads Spent
Online advertisers outspent TV
advertisers by $40 billion in 2019
Why?
Digital succeeds in measurable ways with
its robust target and analytics profiles.
At the end of the day, digital advertising
boasts greater transparency than any
other ad media type.
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12. YouTube is still the second biggest
search engine in the world.
But video content also means
everything from animated header
images for your landing page to
gifs, looping graphics and animated
elements.
Just including some movement on
your page can really bring it to life.
Video Content
Is Driving
Visual SEO
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13. Personalised Marketing
LET'S MAKE IT WORK
04

14. Netflix and Spotify recommend
what we should watch and listen
to based on our preferences.
E-commerce sites do the same,
and help us make shopping
online quick and efficient with
retargeted ads.
By learning about us as we use
their services, today’s
businesses can deliver relevant
and engaging digital experiences.
Making it
Personal
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15. KAMNA HAZRATI
Infographic Source: ionx.com

16. Artificial
Intelligence
Is Enabling
Smart Automation
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17. Data Driven
Marketing
POPULAR DAILY USE CASE
Smart Home & Devices like lights, locks etc.
Online Cab booking services like Uber, Ola
Social media apps like Facebook
Search recommendations
Fraud Protection
People are pretty negative about AI and automation lately, but it
presents data-driven marketing opportunities that have never been seen
before.
There are two ways AI is most useful right now within 2020 digital
marketing trends. These are: analysis and action.
By using in-depth analysis of customer behavior, search patterns,
interactions and more, you can gain a deeper understanding of what
your customers want.
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18. Social Messaging Apps
Providing Optimized
Customer Service
Facebook
Messenger
1.3 billion users per month
Whatsapp
Same amount of users per
day
55 billion messages are
sent per day via
WhatsApp
Social messaging apps include apps like WhatsApp, Facebook Messenger and
WeChat – all of which have more combined users than YouTube or Facebook.
Twitter
500 million tweets sent
per day
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06

19. Micro-Influencers
Changing The Face Of
Influencer Marketing
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20. MARKETERS SAY THAT
THEY’VE FOUND
INFLUENCER MARKETING
EFFECTIVE.
50% 90%
SOCIAL MEDIA USERS
SAY THAT THEY FOLLOW
SOME KIND OF
INFLUENCER OR
CELEBRITY.
- BRIZFEEL
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21. Digital marketers are starting to
see the advantages of a layered
approach.
Targeting influencers at all levels
can help you to reach a much
broader range of customers than
only going for the top influencer.
With this, we’re seeing the rise of
micro-influencers – those with
between 10,000 and 50,000
followers.
The Shift in
Influencer Marketing
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22. User Generated
Content
Driving Brand
Engagement
UGC is any content that users upload, such as selfies,
videos and vlogs, and written content (e.g. reviews, blog
articles, testimonials).
Used properly, it’s a hugely powerful inbound marketing
tool that can drive a 73% increase in email clickthrough
rates and a 50% rise in engagement across social media
campaigns.
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23. Trends to Watch
VISUAL SEARCH VOICE SEARCH
Google Image Search introduced back in
2011 has found its new way in digital
marketing now.
If you’re not familiar with the concept, it
allows users to upload an image and search
for similar ones online. Pinterest lens and
Google lens have picked up in recent times
With the popularity of Alexa and Google
Assistant, marketers are becoming aware of the
need to brush up on their knowledge of voice-
based SEO.
Voice search is more competitive than text-
based search, as the assistant usually only gives
the customer a single result.
Augmented reality doesn’t require any
special equipment or software.
Some great examples of AR in marketing
include Home Depot’s app that allows
customers to see how a paint color looks
on their wall and Lenskart that allows
customers to see how an eyeframe looks at
their face.
AUGMENTED REALITY
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24. Let's Talk!
TWITTER
@kamnahazrati
LINKEDIN
@kamnahazrati
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