2. INTRODUCTION
★ Origin - Ohio, USA
★ Industry - Consumer Goods
★ Founded - 31st October 1837
★ Founder - William Procter & James Gamble
★ Areas - Approximately 70 Countries
★ Brands - Head & Shoulders, Pampers, Gillette, Olay, Oral-B, Vicks, Tide,
Arial, Old Spice, Secret Deodorants, and many more.
5. Market Segmentation
Income
Different products for
people with different
age group
User Needs
Different products for
different needs of
user
Benefits
Different products for
different benefits of
users.
6. LOREM IPSUM
TARGETING
P&G covers people with all
income groups with its
products.
• They have head and
shoulders for people with
low and medium income
• Pantene for people with
medium and high
P&G covers all user benefits
that can be provided with hair
care products like anti-
dandruff, hair-fall repair,
damage repair and 2 in 1
shampoos.
They products for every need of
users, they have Herbal Essence
for the people who wants to
use herbal products.
All income groups All benefits Every need of user
7. CURRENT TRENDS:
Supreme Collection in head and shoulders with advanced
technology that reveals healthy vibrant hair by hydrating
and nurturing the scalp
Head and shoulders have also come up with the world’s 1st
recyclable shampoo bottle made with beach plastic. This is
a world’s first in haircare
Pantene came up with unique PRO-V formula made of biotin
and bamboo delivers a potent blend of vitamin B3,panthenol
providing suppleness and strength
8. Herbal Essences introduced tactile markings designed to
help differentiate between shampoo and conditioner for
those with a vision impairment
Be my eyes app of Herbal Essences is a free service that
connects blind and low vision people with sighted volunteers
through a video call.
9. 4P’s for P&G’s HairCare
Place
●Retailers
●Authorized Distributors
●P&G Shops
●Supermarkets
Product
● Herbal Essentials
● Pantene – products related to
the care of hair
● Head & Shoulder – hair
shampoo
10. Price
● Market-oriented pricing strategy
●Product bundle pricing strategy
●Premium pricing strategy
Promotion
● Advertising
● Direct marketing
● Sales promotion
● Personal selling
● Public relations.
11. S W
T O
● Products for all income groups
● Serving Indian market for years
● Extensive distribution network for
its products through out India
● Maintained brand equity
● Focused on R&D
● High overseas presence
● Immense competition in the
same product line
● Ayurvedic products are
capturing the market
● New technology used for hair
care
● Low switching cost
● Unbranded products
● Decline in the market share
● High operating cost involved
● Inability to keep up with the
commitment
● Increase in hair issues
● Few hair products for men in
the market
● Focusing on untapped rural
sectors
SWOT ANALYSIS
12. PESTEL ANALYSIS
POLITICAL FACTORS:
Stable overall governmental support for globalization
ECONOMIC FACTORS:
Improving disposable income levels
SOCIAL/SOCIOCULTURAL FACTORS:
Increasing preference for high-quality consumer goods
Increasing preference for healthful products
14. Q1. Which P&G hair product do you
prefer ?
Consumer Analysis
Q2. From where do you generally
buy P&G hair products ?
15. Q3. What volume you prefer while
buying a hair product ?
Q4. Which offer do you prefer while
buying P&G hair products?
16. Q5.Which hair product would you
prefer for prevention from dandruff ?
Q6.From where did you get to know
about the P&G hair care products ?
17. Competitor analysis
Price range
P&G have Products for every
price range.
Product categories
P&G provides products in every
category like anti-dandruff, hair
fall repair, herbal.etc.
Market coverage
Head and shoulder have a good
market but not pantene
Variety of Products
P&G don't have a wide variety of
products
Price range
HUL Have Product for every
income price range.
Product categories
HUL do not have herbal products
in hair care.
Market coverage
HIgh end products of HUL are
very popular as compared to
P&G
Variety of Products
HUL have a wide variety of
products
18. Future Opportunities and Suggestions
Based on the survey our future recommendations will include:
● As most of the customers prefer medium or large portions of the products, the company should consider
coming up with more advertisements and incentive schemes to attract more customers.
● Even though Pantene being one of the oldest brands in its category, it has lost its market share to brands like
tresemme and Loreal. P&G should consider advertising it in a better way.
● Due to hectic lifestyles, consumers are showing an increased interest in maintaining their hair with minimum
effort.
● Indian consumers say that pollution impacts hair appearance, which opens significant opportunities for brands
to mitigate these growing concerns.
