The document discusses public relations and PR tools. It defines public relations as a planned process to influence public opinion through sound character, proper performance, and two-way communication. It lists the functions of PR as including press relations, product publicity, public affairs, lobbying, and investor relations. It also discusses the roles, impacts, benefits, and challenges of public relations as well as major PR tools.
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Public Relation & PR Tools
1. Presented To: Dr. Daisy Kurien Presented By:
Ajesh Patidar 18PG005
Kajal Jain 18PG027
Nikunj Kalal 18PG041
Namrata Saraswat 18PG063
Ritul Bhargava 18PG100
Public Relations & PR Tools
Presented To: Dr. Daisy Kurien Presented By:
Ajesh Patidar 18PG005
Kajal Jain 18PG027
Nikunj Kalal 18PG041
Namrata Saraswat 18PG063
Ritul Bhargava 18PG100
Public Relations & PR Tools
2. Definition of Public Relations
Public Relation is a planned process to influence public
opinion, through Sound Character & proper performance,
based on mutual satisfactory two way communication
Contents
Definition of Public Relations
Functions of Public Relations
Example: CVS Pharmacy
Role of Public Relations
Impact of Public Relations
Benefits of Public Relations
Challenges of Public Relation
Major Public Relation Tools
3. Definition of Public Relations
Public Relation is a planned process to influence public
opinion, through Sound Character & proper performance,
based on mutual satisfactory two way communication
Definition of Public Relations
Public Relation is a planned process to influence public opinion,
through Sound Character & proper performance, based on mutual
satisfactory two way communication.
Kajal Jain – 18PG027
4. :
Press Relations or Press Agency
Creation & placing of newsworthy information to attract attention to a product or service.
Product & Brand Publicity
Publicizing specific products.
Public Affairs
Building and maintaining national or local community relations.
Lobbying
Building and maintaining relations with government official to influence legislation & regulations.
Kajal Jain – 18PG027
Functions of Public Relation
Press Relations or Press Agency
Creation & placing of newsworthy information to attract
Product & Brand Publicity
Publicizing specific products
Public Affairs
Building and maintaining national or society relations
Kajal Jain – 18PG027
5. Continue…
Investor Relations
Maintaining relations with share holders & others in the financial community
Development
Public relations with members of non profit organizations to gain financials or volunteer support.
Kajal Jain – 18PG027
Continue…
Lobbying
Building and maintaining relations with government official to influence legislation &
regulations
Investor Relations
Maintaining relations with share holders & others in the financial community
Development
Public relations with members of non profit organizations to gain financials support
Kajal Jain – 18PG027
7. Advocate
Focuses all energy on building an organization
Communicator
Crafts communication policies
Problem Solver
The ultimate spin doctor
Role of Public Relations
Namrata Saraswat
8. Opinion Maestro
Responsible for media placements
PR is “Marketing Step Child”:
It can have almost the same affect
Continue…
Namrata Saraswat
9. Lower Cost then advertising
Stronger impact on public awareness than advertising
Brand image remains strongly upheld in the minds of consumers
Impact of Public Relations
Namrata Saraswat
10.
11. Benefits of Public Relations
Reach
Cost -
effectiveness
Influence
Ritul Bhargava 18PG100
12. Challenges of Public Relations
No Direct
Control
Evaluation
No guaranteed
result
Ritul Bhargava 18PG100
13. Major Public Relations Tools
News
Speeches
Special events
Written materials
Audio visual materials
Corporate identity materials
AJESH PATIDAR
14. Major Public Relations Tools
Public service activities
Buzz marketing
Social networking
Mobile tour marketing
Internet
NIKUNJ KALAL