1. PERSONAL BRAND EXPLORATION
Kaita Turner
Project & Portfolio I: Week 1
Febuary 1st, 2023

2. A Myrtle Beach, SC native I have grown up with
the beach at my doorstep and meeting new
people and artists everyday that come to visit
the city. My vivacious personality and open
minded attitude makes my passion for
entertainment and music thrive. I have grown up
in a family of entertainers, some based off of
musicianship and others based of pure fun
personalities. My purpose here is that others
know they are not alone, and I use art to connect
with those people. I hope to use these traits to
start my own business one day where
employees and artists are treated respectfully
and fairly.
IDENTITY
Picture of You
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Caption

3. PROFESSION
Potential Job Titles:
• Public Relations Specialist
• Media Relations Specialist
• Marketing Coordinator
BRAND ARCHETYPE - I will use
the entertainment archetype I was
considered as by working towards
making my brand different from
others through the use of joy and
creative ideas to set me aside from
competition.
Public Relations for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Entertainers (Artists, Cosplayers, Gamers, Actors, Musicians)
TARGET AUDIENCE
Nicole Hirsche
Outreach Plan:
• I will use research from Nicole’s LinkedIn and Google
Search to prepare to meet with her.
• To make my initial contact with her I will reach out
initially by connecting with her on LinkedIn.
• I will follow up with this person via phone within a week
to check in.
PROFILE
PICTURE WDW Entertainment Manager -
Disney Springs
Alexis Gossom
Outreach Plan:
• I will initially connect with Alexis via LinkedIn.
• After connecting on LinkedIn, I will communicate
through her posts and then email.
• I will follow up with her within a month to try and
connect and learn more about what she does.
PROFILE
PICTURE Marketing Strategist at
Disney Springs
Ryan Tang
Outreach Plan:
• I will initially connect with Alexis via LinkedIn.
• After connecting on LinkedIn, I will communicate
through her posts and then email.
• I will follow up with her within a month to try and
connect and learn more about what she does.
PROFILE
PICTURE Disney Live Entertainment -
Walt Disney World

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• To be hired as Entertainment Advisor intern at Disney
World
‣I will start to increase my online presence by
connecting with others on Linkenin and
creating an increase of 15% connections by
January 2024.
Mid Term: (2026)
• Start the process of Entrepreneurship
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2030)
• Have a successful up and running music venue
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CRM Software
SOFT
HARD
Novice / Adept / Expert
Photo and Image Software Novice / Adept / Expert
Employee Training Programs Novice / Adept / Expert
Supervise Employees Novice / Adept / Expert
Data Mining Software
SOFT
HARD
Novice / Adept / Expert
Human Resources Software Novice / Adept / Expert
Direct Marketing Activities Novice / Adept / Expert
Evaluate Employee Programs Novice / Adept / Expert

7. I help Entertainers
achieve their passion of performing by
helping market their pure talent to find
successful opportunities.
[WHO?] [WHAT?]
[HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager of Entertainment
Company - Heroes 4 Hire
• Event Coordinator for City of Myrtle
Beach
Education:
• Associates in Dance, College of
Charleston
• Entertainment Business, B.S., Full Sail University (Exp. YEAR)
Volunteer Work:
• New Directions Homeless Shelter
Picture Relevant
to Your Industry
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9. COMPETITION
GEORGE GIBBS
Industry Experience:
• PHOTOGRAPHER
Education:
• Coastal Carolia University - Music
Leadership Experience:
• Operations Team Member
• Photographer
Skills and Proficiencies:
• Video Editing
• Video Production
• Project Management
Kaita Turner
Overall Online Presence:
• 132 LinkedIn Connections
• No customized Linkedin Banner
• Very Professional Headshot
• Active on other social
• 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• General Manager - Heroes 4 Hire
Education:
• Entertainment Business, B.S. - Full Sail University
Leadership Experience:
• Choreography
• Manager
Skills and Proficiencies:
• Social Media
• Dance
• Sales & Marketing
Overall Online Presence:
• 43 Connections
• Customized Linkedin Banner
• Semi-Professional headshot
• Active on Social Media
• Grade: Average 80 out of 100

10. COMPETITION
NICOLE
HIRSCHLER
Noteworthy Experience:
• Entertainment Manager - Stage Manager
• Character Captain - Trainer
KAITA TURNER
HEADSHOT HEADSHOT
Industry Experience:
• WDW Entertaiment Manager - Disney
Springs
Education:
• Marywood University - BA in Theatre Arts
• University of Denver - Master’s Degree
Skills and Proficiencies:
• Singing
• Acting
• Employee Management
Overall Online Presence:
• 180 LinkedIn Connections
• Customized Banner
• Semi-Professional headshot
• Semi-Active on other social media platforms
• Grade: Average 80-100
Industry Experience:
• General Manager - Heroes 4 Hire
Education:
• Entertainment Business, B.S. - Full Sail University
Leadership Experience:
Skills and Proficiencies:
• Social Media
• Dance
• Sales & Marketing
Overall Online Presence:
• 43 Connections
• Customized Linkedin Banner
• Semi-Professional headshot
• Active on Social Media
• Grade: Average 80 out of 100
• Choreography
• Manager

11. BRAND POSITION
For entertainers who are searching for someone
to help maintain and grow their brand and
passion, I provide marketing strategies, event
coordinating, and a right hand man because I
believe that your talents should be shared with the
world.
“KAY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Walt Disney World Entertainment Internship
‣ N/A | Orlando, FL
• The Brandon Agency (Marketing)
‣ N/A | Myrtle Beach, SC
• Carolina Country Music Festival
‣ June 9-12, 2023 | Myrtle Beach, SC
Digital Marketing
• Primary Content: The type of content that I would create I
online would be concert and music related, tips and tricks to
promote their brand, and how I can help achieve that.
• Primary Tools: I will utilize instagram, linkedin, tiktok, and
more to post weekly updates and content.
• Website: I will update this regularly as well as post this on
social media so that people are drawn to my website through
social media.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Entertainment Business (est. 2024)
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Kaita Turner
Trouble setting yourself aside form your competition? Well, what I do is help
market yourself and your brand to help achieve success. In fact, I will even
help secure update your social media and marketing.
Picture of You
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15. REFERENCES
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.).
Retrieved February 5, 2023, from
https://www.onetonline.org/link/summary/27-3031.00
Nicole Hirschler - Entertainment manager - linkedin. (n.d.). Retrieved
February 6, 2023, from https://www.linkedin.com/in/nicole-
hirschler-4830b11b9
Ryan Tang - show control and Network Systems Design - LinkedIn.
(n.d.). Retrieved February 6, 2023, from
https://www.linkedin.com/in/ryan-w-tang
George Gibbs - Operations Team member - contender esports - linkedin.
(n.d.). Retrieved February 6, 2023, from
https://www.linkedin.com/in/gagibbsiii