Seminar presentation: Social media
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#MBrainEvents customer event: "Social media at #Metso presentation" 12.4.2016.
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Seminar presentation: Social media
- 2. © Metso© Metso Date Author Title2 • At Metso - Digital Communications Manager, Customer and Marketing Operations unit’s Global Communications team - Digitalization: leading metso.com’s development team, social media development - Communications: global editor-in-chief of metso.com and Metso-level social media channels, multichannel communications projects • Before - University of Helsinki, Imperial College London - TEM, Nokia, Cision • Let’s connect - Twitter: @kaisaleinonen Slideshare: kaisaleinonen LinkedIn: Kaisa Leinonen Kaisa Leinonen INTERNAL
- 3. © Metso© Metso Metso in brief The Metso Way | April 2015© Metso© Metso • Metso is the world’s leading industrial company in the mining and aggregates industries and in the flow control business. • Our knowledge, people and solutions help drive sustainable improvements in performance and profitability in our customers’ businesses. 3
- 4. © Metso© Metso The Metso Way | April 2015 The Metso Way – knowledge, people and solutions to solve customer challenges Our committed and highly competent people make the big difference to our customers. We have deep knowledge about our customers’ business environment, drivers and challenges. Knowledge People Solutions We create the technology and services required to meet our customers’ needs. 4
- 5. © Metso© Metso© Metso© Metso5 Click the icon to view the film on
- 7. © Metso© Metso7 Listening & informing Sharing Dialogue/Engagement 2011 Digital roadmap 2012 Social media channels set up 2013 Cross-media content and processes 2014-2015 Integral part of communications and marketing acitivities, new social media strategy Social media development – previous key milestones
- 8. © Metso© Metso8 Where we are now
- 9. © Metso© Metso Metso’s key social mediachannels and content flow Date Author Title9 Metso-level Country-level channels: - MetsoFrance > Facebook, Youtube, Twitter - Metso CIS > Facebook Product channels - MetsoLokotrack > Facebook, Twitter and Youtube - Metso Chrushers and Screens > Facebook Metsoworld Summer trainees MetsoworldMetsoGroup Metso, Careers, group Metso Group Metso China Metso 80 yearsMetsoGroup Organizational channels: - Metso Flow Control > Twitter, Slideshare, Linkedin group Blogs: See metso.com/blog-hub - WeChat
- 10. © Metso© Metso10 Over 7,000 Twitter followers @metsogroup Over 70,000 LinkedIn followers Around 100 new videos on Youtube last year
- 11. © Metso© Metso11 Global tight-knit network of 12,000 colleagues
- 12. © Metso© Metso12 Knowledge, our experts
- 13. © Metso© Metso13 B2B social media - we’ve developed solutions
- 18. © Metso© Metso Knowledge: Our experts • New blog solution we launched 2015 Date Author Title18 INTERNAL
- 19. © Metso© Metso Development and among first – our experts We are all influencers 19 INTERNAL - visitors to metso.com - brand awareness Avenue intranet Social media Business impact Metso’s external news and success stories Connections Leads, inquiries
- 20. © Metso© Metso20 • Global social media training program • Social Media Hub pages in Intranet • Yammer group “Social media” • Social Media Hub team • Internal promotion, campaigns and ad hoc communication We build capabilities
- 21. © Metso© Metso INTERNAL 21 Metso’s social media training: 3 modules INTRODUCTION Skill level reached: LISTENING Own accounts management WAY OF WORKING Level reached: PARTICIPATION User and content producer in channels COMMUNITY MANAGEMENT Level reached: ACTIVE PARTICPATION, PLANNING Planned contribution to channels … in ways that help you achieve your work goals better and in a more efficient way. Learn how to use social media in your role at Metso…
- 22. © Metso© Metso Date Author Title Development of editorial processes, multichannel template Multichannel development – social media is one channel 22 INTERNAL
- 23. © Metso© Metso Digital branding – creation of guidelines and templates Date Author Title23 INTERNAL
- 24. © Metso© Metso Date Author Title24 New social intranet 2015 – and much more - Knowledge Hub, blogs & Yammer • Yammer launch included e.g. pilots, research for business case, communication and self- help materials • Good engagement figures and usage growing • Our strength: culture, people, seeking better ways of working, global network of colleagues
- 25. © Metso© Metso Social working place together with Metso people and expert network ”Create the social sharing place – allow a new way of working to Metso people” Social tools • Cooperation with entire community •Work better together •Better availability •Discuss around the data •Better find ability Collaboration •Meet colleagues • Working closely in teams •Discuss, decide, solve problems, and learn more •Develop ideas and innovations Business benefit • Saves time – best practices •Storing competence and rising up the silence knowledge •Seeking innovations together • Creating common culture •Effective communication •Enabling engagement and collaboration of both employees and management Knowledge sharing •Release Metso people’s Ideas and skills •Discover valuable information that can help you get more done Our customer promise Expect results Our strength is the knowledge of the whole organization INTERNAL Management’ssupport Ref. S. Forsman, Metso
- 26. © Metso© Metso Date Author Title #Metso #Bauma #MetsoOnTheRoad 26
- 27. © Metso© Metso Date Author Title27 INTERNAL
- 28. © Metso© Metso Date Author Title28 INTERNAL
- 29. © Metso© Metso Date Author Title29 INTERNAL
- 30. © Metso© Metso Date Author Title30 Kaisa Leinonen Time 2011 / 2016
- 31. © Metso© Metso Date Author Title31 Kaisa Leinonen Social media success is all about people
- 32. © Metso© Metso Date Author Title32 Kaisa Leinonen Every organization is different
- 33. © Metso© Metso Date Author Title33 Kaisa Leinonen Know your organization’s strengths
- 34. © Metso© Metso Date Author Title34 Kaisa Leinonen Always – always work so that it supports your company’s strategy and targets
- 35. © Metso© Metso Date Author Title35 Thank you
- 36. company/metso metsogroup metsoworldmetsoworld metsogroup www.metso.com
Editor's Notes
- Metso has a heritage of making the big difference to our customers — and achieving great things, together. That is made possible by over 100 years of accumulated knowledge, our deeply committed people and our industry leading solutions. All coming together to benefit our customers. That is what we call the Metso Way. This is our story. Instructions to presenter: To watch the film simply move your cursor towards the Metso film text in the image and click the arrow that appears. It will open to full screen viewing. - It’s recommended that you test this a few times as the process may vary slightly from PC to PC. You may also watch the film by clicking on the YouTube link. It will take you out of the Metso presentation and to YouTube.
- Shared links to added by Admin team to the system Sharing: Avenue > Smarpshare > social networks Our top online influencers will get a prize every quarter