1.
A Great Idea Isn't Enough
for Successful Change
Host: Mark Graban
Mark@KaiNexus.com
Presenter: Mark Jaben, MD
jabenmm@aol.com

2.
Webinar Logistics
• Presentation (45 minutes)
• Q&A (10 minutes)
– Use the GoToWebinar
Meeting Panel to
submit a question at
any time
• Recording link & slides will be sent via email
– Also – see the “Handouts” feature and Chat box

3.
Our Presenter
• Residency trained, board certified
Emergency Physician with over 35 years
of clinical experience
• Book – Free the Brain: Overcome the
Struggle People and Organizations Face
With Change
• Mark works with individual physicians
struggling with burnout as a coach with
TheHappyMD.com and with organizations
through presentations and trainings
Mark Jaben, MD

4.
-help refine the strategy for addressing change in your organization
Objectives-
-fill out your understanding around how change actually takes place
-understand a bit about how the brain works
and the impact this has on change and changing

5.
asking others
to change
being asked
to change
somewhere
in the middle
Everyone falls into one of three groups:

6.
asking others
to change
being asked
to change
somewhere
in the middle
Everyone falls into one of three groups:
interaction between 2 people
fundamental unit of change:

7.
Is the economy better?
stock market up 45%
unemployment rate 3.6% (lowest in 50 years)
wage growth 3% (average)
1.1% (adjusted for inflation)
GDP growth 2%
since Jan 20, 2017 (as of 2/14/20)
an example-

8.
Is the economy better?
stock market up 45%
unemployment rate 3.6% (lowest in 50 years)
wage growth 3% (average)
1.1% (adjusted for inflation)
GDP growth 2%
since Jan 20, 2017 (as of 2/14/20)
up 68%
10% (Oct 2009) to 4.7%
3.2%
0.8% (adjusted for inflation)
1.8%
manufacturing in recession
past 3 quarters
prior to Jan 20, 2017
an example-

9.
Is the economy better?
stock market up 45%
unemployment rate 3.6% (lowest in 50 years)
wage growth 3% (average)
1.1% (adjusted for inflation)
GDP growth 2%
since Jan 20, 2017 (as of 2/14/20)
up 68%
10% (Oct 2009) to 4.7%
3.2%
0.8% (adjusted for inflation)
1.8%
manufacturing in recession
past 3 quarters
prior to Jan 20, 2017
Which came first: opinion or analysis?
an example-

10.
Brain sees everything as a problem:
Issue ——> Solution
Store A
$229
Store B
$259
which
do you choose?
example: buying a flat screen TV

11.
Brain sees everything as a problem:
Issue ——> Solution
Store A
$229
Store B
$259
90 day return
enhanced warranty
excellent service
now which
do you choose?
value judgement or analysis?
example: buying a flat screen TV

12.
Value Judgment Analysis

13.
Analysis

14.
Hidden
Brain

15.
AwarenessHidden
Brain

16.
rationalize
justify
defend

17.
‘The Price of Your Soul: neural evidence for the non utilitarian representation
of sacred values’
G. Berns et al, Philosophical Transactions of The Royal Society,
Mar 2012, vol. 367, no. 1589
the stronger the belief in one’s story,
the more certain a person is that they are right,
the less likely that person is in a frame of mind to consider another version

18.
‘The Price of Your Soul: neural evidence for the non utilitarian representation
of sacred values’
G. Berns et al, Philosophical Transactions of The Royal Society,
Mar 2012, vol. 367, no. 1589
the stronger the belief in one’s story,
the more certain a person is that they are right,
the less likely that person is in a frame of mind to consider another version
EVEN IF
it is a better version!

19.
What gives one story a louder voice than another?

20.
worldview
ideology
One’s Notion of Success

21.
benefits,
if successful
risks,
if failure
worldview
ideology
One’s Notion of Success

22.
-‘the world as I want it to be’
success is:
-in the eye of the beholder
-a value judgement
One’s Notion of Success

23.
One’s Notion of Success
how much overlap is there?
your
success
their
success
-‘the world as I want it to be’
success is:
-in the eye of the beholder
-a value judgement

24.
One’s Notion of Success
how much overlap is there?
your
success
their
success
not enough?
-‘the world as I want it to be’
success is:
-in the eye of the beholder
-a value judgement

25.
and
works
Ideal Change
is workable

26.
hidden
brain
awareness
works

27.
hidden
brain
awareness
workable works

28.
That idea may be great for you,
but may not be ideal for them

29.
Certainty

30.
we are not wired to resist;
rather,
we are wired to succeed.

31.
-Change is not a noun
What Can You Do?

32.
-Change is a verb
What Can You Do?

33.
-Change is a verb
-Have you used your analysis to craft your story,
or defend that story?
What Can You Do?

34.
-Change is a verb
-Have you used your analysis to craft your story,
or defend that story?
What Can You Do?
-Tap into a different brain pathway
because there are always options

35.
let’s do it

36.
STOP IT-
Stop trying to create a catalyst.
Stop trying to get their “buy-in.”
Stop trying to dream up the right words.
Stop expecting your catalyst to be their catalyst.
It’s a waste of your time and energy!

37.
world as it is
world as I
want it to be
hypocrisy
unfairness

38.
Full
Empty
all the ways
it’s going to be worse
all the ways
it might be better

39.
“What We Don’t Understand About Trust”
Onora O’Neill. TED Talk, Sep, 2013
—don’t overreach/promise more than can be done
—have the skill and ability to do what you offer
—do what you say you are going to do
“A Question of Trust”
Onora O’Neill.2002 BBC Reith lecture
Credibility
—avoid inadvertent deception
data must pertain,
gathered in acceptable manner,
verifiable by those impacted
—avoid unintentional coercion
forcing a process that keeps
someone from being successful

40.
Hidden
Brain trustworthiness credibility
Ideal Change
Analytical
Brain
Continuous
Improvement
Respect for
People

41.
pushback
not following through
‘I’ll try’
‘no’
suggestion
silence
variation
conflict
many faces of resistance

42.
Respect
‘how I deal with your resistance’

43.
Openness
to an expanded notion
of success
curiosity
respect
credibility
trustworthiness
Create The Conditions
‘should people believe in you?’
risks,
if failure
benefits,
if successful
‘do people believe in what you say?’
‘how I deal with your resistance’
‘what am I missing or dismissing?’

44.
Issue
choice
brain wants to
intervene
here
The Strategy

45.
Issue
ideal change
desired outcome —> Shared outcome
options
The Strategy
instead,
intervene here

46.
resistance
Recognize
Reconcile
Respond
1-curiosity
Is there resistance?
Questions? Concerns?
Something that makes this difficult?
Are you happy? 2- respect
What is being resisted?
What doesn’t work?
What doesn’t work for you?
3-credibility
How am I contributing to the resistance?
Am I clear with my language and terms?
Misleading with my data?
Misguiding with my metrics?
Does my choice work and is it workable?
4-clarity
What do we want it to look like?
What can we agree on?
What can we agree to do?
Is it possible…?
An Engagement Kata

47.
Issue
choice
desired outcome —> Shared outcome
options
The Strategy
Creativity

48.
What’s your next step?
What have you learned?

49.
Announcements
(Then Q&A)

50.
Future Webinars
• “Coaching Strategies for Leaders”
– Steve Kane, Gemba Academy
– April 8, 2019 – 1 to 2 pm ET
• KaiNexus Training Team Office Hours
– March 12, 2019 – 1 to 1:30 pm ET

51.
Other Resources
www.KaiNexus.com

52.
Podcasts
• www.KaiNexus.com/podcasts
• Subscribe via:
– Apple Podcasts
– Google Play
– Stitcher
– Spotify

53.
Q&A
• Web:
– www.kainexus.com
– blog.kainexus.com
– www.freethebrain.com
• Webinars on Demand:
– www.kainexus.com/webinars
• Social Media:
– www.twitter.com/kainexus
– www.linkedin.com/company/kainexus
– www.facebook.com/kainexus
Presenter: Mark Jaben, MD
jabenmm@aol.com
Host: Mark Graban
Mark@KaiNexus.com