Young Marketers Elite 2 - Brand Positioning (8.2) - Khai Pham & Vo Thi
1. “Young Marketers là một sân chơi nhưng không
phải đến chỉ để chơi, và không dành cho “tay
chơi” không đủ đam mê, kiên trì và không có tinh
thần học hỏi thật sự”
- Mr. Hung Vo, 2014, Interview with BRVN for Warm-up
marathon -
2. Young Marketers’brand portfolio
Young Marketers Contest A marketing contest lets participants transform themselves by confronting challenge from
real marketing world
Young Marketers Elite Program
Young Marketers Connection
Young Marketers Initiatives
A marketing course for promising fresh that create an environment for themselves to
further transform into an elite generation
A series of seminars about marketing that helps more students to reach to and learn from
Young Marketers fundamental knowledge
A marketing initiatives contest to help student develop and execute their marketing idea to
make the world a better place
3. Functional Benefits:
-Learning knowledge and
gaining experience
-Transform yourselves
Emotional Benefits:
Feel a stronger you by
learning attitude
RTB
Top in industry
Empowerers
Outcome of Eliters
No. 1 marketing contest
Discriminator
Transformation into a
sharp, dauntless yet
humble marketers by an
everyday journey
Environment:
Activities and learning environments that
marketing-loving students want to
participate in order to have a better
preparation stage for their marketing
career.
Value:
Transformative, Professional, Real
Personalities:
Challenging, Supportive, Humble,
Passionate, Determined
Belief:
A young marketers should always
learn and transform his/herself by
striving in challenges
EMPOWER PEOPLE
TO CHANGE OTHERS
Brand
Essence
Insight
“I love marketing and want to pursue a marketing career. I have some
knowledge about marketing from school, but I think it won’t be enough.
I wish I can learn knowledge and gain experience from the top marketers in the
industry, so I can have an impact in Vietnam marketing world
Target consumers:
-Students or fresh jobbers
-18-23, all SEC, nationwide, focus on HCMC & HN
-Love marketing and desire to pursue marketing career.
-Have some academic knowledge about marketing from school, but
lack of knowledge and experience about how professional
marketing in real world could be.
-Try to join many activities about marketing to learn
THE BRAND KEY