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The Avengers Synergy

What is Synergy and how is it used in The Avengers?

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The Avengers Synergy

  1. 1. The Avengers Synergy
  2. 2. The Avengers Assemble (UK) is the 3rd highest grossing film ofall time, produced in 2012 by Marvel Studios, a subsidiary ofMarvel Entertainment, which is owned by multinationalconglomerate corporation Walt Disney.Marvel Entertainment also made a deal with gamesdevelopment company Ubisoft to bring out a video game“Avengers: Battle For Earth”, however it is only available forXbox 360 and the Wii U.It had a total budget of $220,000,000, but it made over $1BN inthe box office.All-star cast including Robert Downey Jr, Scarlett Johansson,Chris Evans, Mark Ruffalo, Chris Hemsworth, Jeremy Renner,Tom Hiddleston, Clark Gregg and Samuel L Jackson.
  3. 3. What is Synergy?Synergy – Two or more things coming togetherto achieve a result not independently possible.In the film world, this means companies try to make as muchprofit as possible by making deals and spreading across differentindustries e.g. Music, Merchandise, Gaming
  4. 4. How is The Avengers an example of Synergy?Film – Marvel StudiosSoundtrack – Marvel MusicGaming – “The Avengers: Battle ForEarth” Xbox 360 (Microsoft) and WiiU (Nintendo)DVD – Blu Ray, DVD, DigitalDownload (iTunes)Other companies in charge ofmerchandise such as toys, posters,clothing, tie-in comicsThe preliminary films such asCaptain America: The First Avenger,Iron Man 1 and 2, Thor and TheHulk 1 and 2 acted as freepromotion for the film, with hintsof the next film at the end of thecredits