1.
CPPL Digital Marketing Solutions
Creating value through customer insights…

2.
❑We are a firm of Value Creation Consultants,
that provide marketing solutions to address
specific and general brand engagement needs.
❑We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
❑Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
We are young, dynamic and driven by our clients’ goals and would support them to create and deliver
value consistently.
WHO WE ARE

3.
WHAT WE DO
We give your brand a voice that appeals to the
yearnings of your consumers / clients. Digital
marketing follows a process that ensures
consistent and sustainable impact.
The digital marketing process involves varied steps,
which are essential to know how online marketing
campaign works well in the promotion of business over
the web.

4.
Our Services
CPPL is an end-to-end provider of digital marketing
services.
Whether you're looking for:
• A turnkey managed strategy,
• An independent audit, or
• Services specific to a short-term campaign?
Our experience and approach are sure to prove to be a
valuable asset to you.
We do not just serve, we stay with you until you are
convinced that value has been created for your
stakeholders.

5.
OPERATIONAL BUSINESS SOLUTIONS
Events Marketing
We manage and
design bespoke
corporate events:
• Conferences &
Seminars
• Trade Events
• Exhibitions
• Product Launch
• Concerts
• Corporate Retreats
• Marathon etc.
Digital Engagement
• Social Media Marketing
• Online & Offline Engagement
• Search Engine Optimization
• Content Development
• Web Development & Management
• Mobile Brand Promotion.
•

6.
OUR APPROACH
Our approach is flexible and can be
tailored to meet timelines and specific set
of deliverables. Improve your conversion rate.
Our goal at CPPL is to help you to convert
more readers/viewers/followers into customers
and increase your sales
Brands that want to get ahead in the current business climate will need to adopt digital
marketing tactics as part of their overall strategy.

7.
Digital marketing
Solution
We are excited to get to work for your brand to help
reach all marketing goals and take the brand to the next level.

8.
Social Media Management
Social Media has changed how brands communicate with their
audiences forever. Whether your business is a B2B or B2C brand, social
media is a powerful way to build brand awareness, build a
positive image, and drive lead generation.
We specialize in strategic social media campaigns that focus on building
and protecting a positive brand image, creating loyalty among fans, and
driving new leads for your business.
Our full suite of social media services includes:
• Social Strategy Development
• Social Media Consulting
• Social Media Advertising
• Community Engagement

9.
SEO Services
Billions of web browsing sessions begin with a search query every day.
With more than a billion websites competing for the top spot in search
results, it can be difficult to drive traffic to your site from search engines.
At CPPL , we specialize in an innovative approach to SEO that uses
white-hat tactics to put your website at the top of your target audience's
searches.
Our SEO services include:
• Keyword Research
• Technical SEO
• Full SEO Audits

10.
PPC Advertising
More than 60% of website traffic starts with a search engine query. Pay-
Per-Click (PPC) puts your brand at the top of search results for queries
relevant to your brand and audience.
At CPPL , we have extensive experience leveraging PPC to drive growth
for our clients.
Our approach to PPC is data-driven, which allows us to deploy campaigns
that focus on efficiency and consistency
Our PPC services include:
• PPC Strategy Development
• PPC Research
• Campaign Setup
• PPC Optimization

11.
Programmatic Advertising
We will advertise your products or services to your type of target
audience in specific.
Our programmatic advertising digresses into geographic,
Psychographic and demographic attributes of customers.
It delivers more precision and personalization of:
• Messaging and
• Media
Resulting in more efficiently targeted campaigns.

12.
DIGITAL MARKETING
SOLUTION
CASE STUDIES

13.
MTN Full Screen Interstitial
Deployed full screen ads to deliver a highly impactful campaign across mobile
and tablet.
Sep 26th- Oct 24th 2019

14.
We delivered great results utilizing our exclusive “Prediction System Filtering” machine learning
algorithm which targets users that are more likely to engage with the ad*
Best Performing Audience Best Performing Device
Male 35-44 Android
Best Performing Categories
Technology & Computing,
Business, News, Sports
Best Performing Platform
Lagos
Best Performing Device
Smartphones
Best Performing Days
Sunday
Best Performing Hours
4pm – 8pm
Best Performing Location
Mobile Web
MTN Campaign Report
Analysis

15.
MTN Campaign Viewability

16.
DATA ANALYSIS
Socio Economic Class B1 brought the
highest web traffic at 43%.
SEC A1 & A2 were behind B1 with
a combined value of 54%. B1 class had the highest Impression
followed by A2 class.
Socio Economic Class Performance
SEC.
IMPRESSIONS
A1 200,406
A2 510,616
B1
1,025 365
B2
8,607
C 30,618
D 19,014
MTN Data Campaign
March 5th – 4th April, 2020

17.
MTN Data Campaign
Campaign - Report
KPIs
Impression
Win rate
Reach
Clicks
CTR
CPM
CPC
March 5th – 4th April, 2020

18.
CPPL SOLUTIONS

19.
Our Solutions Stack
DATA
SUPPLY
CREATIVES
ALL DISPLAY TYPES are
available from static, native ads to
video and rich media solutions.
HTML5 DEVELOPMENT is
provided by Eskimi experienced dev
team to implement animated and
interactive ads based on any creative
idea.
DSP platform with the network of top local
publishers and +200 other local and
international sites and apps visited by locals.
PMP platform for exclusive deals and
placements on top publishers through
private marketplace.
SINGLE-VIEW platform to run Facebook,
YouTube, GDN, Google Search campaigns
from one single place.
REPORTING DASHBOARD
allows to monitor real time performance
of the campaigns on DSP, PMP and
Single-view platforms and get
comparative data and insights.
TELCOS MARKET DASHBOARD
is real time visualized data on the telcos
market trends like market share by
operator, data usage and multi-SIM
users, migrations, 2G/3G/4G usage, etc.
Mini DMP is the platform for storing and
profiling brand audience data based on
demographics, location, interests, behaviour
patterns.

20.
Webuilduniquemarketresearchdashboardsforspecific industries- fmcg,
telecoms,devicebrands,banking,etc.
TELCO & DEVICE DASHBOARD
For market research with insights into user sim count, migrations,
market sharedata, multi-sim users, deviceprice, data consumption,
etc.
POST CAMPAIGN IMPACT
Showinginsightsforcampaignimpactonuser engagement,
behaviourandconversions.
RESEARCH DASHBOARDS
AUDIENCE INSIGHTS
Customerdatawarehousewith deepinsightsinto youraudience
demographics,online behaviour, interests, habitsandetc.

21.
APPROACH
• Preparation. Set goals and choose the
type of Programmatic Ad Campaign.
• Launch. Estimate budget and define
basic targeting options
• Optimization. Receive Real-Time
reports, analyze them and optimize
settings accordingly.
• Evaluation: Issue a detailed report with
uncommon insights for the brand and future
campaigns.
Our Approach

22.
Objectives
Awareness
• Create awareness of product offerings to relevant
audience.
Engagement
• Targeted awareness and engagement aimed at
relevant audience.
Location
• Nigeria
• Africa
• Worldwide.

23.
Target Audience
Behaviour
• Online seeking information, digital native, social
savvy, business oriented, analytical.
Occupation:
• Young professionals, corporate executives,
Expatriates, directors, entrepreneurs, formal
and informal traders.
Location:
• Nigeria or as may be required.
Age:
• 18 - 55

24.
Targeting Options

25.
Strategy
GEOFENCE
APP
INSTALL
SEC
TARGETING
CLICK TO
USSD
Geofence all bank
branches across
the country to
collect customers
data for targeting.
Drive app install with Rich
media creative
communicating product
offerings, retargeting to
engage inactive app
users.
This would be used to target
different people according to
their banking / service
usage pattern to tailor
relevant products to them -
(credit card, Dom Act etc) at
each level.
Use click-to-USSD to
drive action directly from
the banners to a pre-
filled dial up to shorten
the customer journey.

26.
11.83M+
SEC B2
8.59M+
SEC B2
15.69M+
SEC C
21.24M+
SEC D
Social Economic Class
• We have over 60 million unique profiled
users in Nigeria.
• Targeting would be done by socio-
economic - class levels A, B1, B2, C and
D to reach the audiences specific product
appeals to.

27.
Interest Targeting
Interest targeting would be used to reach behavioral attributes of target audience. Interest verticals include, entertainment, online
community, business, news as primary interest audience.
ONLINE COMMUNITY
BUSINESS NEWS
ENTERTAINMENT

28.
Campaigns
WIN BACK CAMPAIGN DATA ACQUISITION
CAMPAIGN
DYNAMICS ADS
Launch campaigns targeting
other operators to win back
lost sims/user back to gain
market share and increase
revenue.
Launch campaigns of
different data offerings to
targeting different ISPs and
operators.
Use dynamics ads in product
messaging to communicate
messaging based on their data
consumption habit.
Low data users se smaller plans,
mid data users, see medium plans,
and high data users see mega
plans.

29.
CREATIVES

30.
Recommended Ad Types
Interactive
Standard
Image/GIF
- Increase top of the mind
awareness
- Lower cost per mile
- Visual versatility
Video
-80% of Eskimi inventory
support video
-An average VTR of 70% on
Eskimi programmatic
CLICK-TO-USSD
- Direct to USSD interface dial
with preset USSD code.
- Ensures buy consideration from
online to offline.
- Audience engagement
- Enhance brand recall
- Capture user’s attention
Rich media library: http://business.eskimi.com/ads

31.
Data Driven Creatives
Real-time cricket
score results
displayed.
Creatives and messages
automatically changed
based on real weather.
Different offers
served based on
users actual data
consumption.
User opinion data is
collected from the
banner.
In-banner
internet speed
test.

32.
Rich Media Ideas
Tap to reveal
Click-to-USSD

33.
Rich Media Ideas
Swipe to learn
more
Loan calculator
Swipe to reveal

34.
MOBILE
Brand Rewards

35.
BRAND AUTOMATED REWARD SOLUTION
• We offer brands an automated system that can generate unlimited unique codes and interface with
multiple communication channels to reward users instantly with data, airtime, cash prizes and lots
more.
• Our solution is very flexible to meet custom demands.

36.
AUTOMATED CAMPAIGN MODELS
Unstructured
Supplementary
Service Data
GSM
Communication
System for instant
reward
Recommended
for
Instant cash
reward
Do not Require
Internet Access
USSD
A special 5 or 6
digit codes used to
send and receive
SMS messages to
and from mobile
phones for
Recommended
for
Instant airtime and
data reward. Most
suitable for digital
raffle draws
Do not Require
Internet Access
SHORT CODES
A communication
system that enables
brands to quiz
users for reward
Recommended
for Top of Mind
Awareness
With over 20M
active users on
WhatsApp
Requires Internet
Access
QUESTARA
A landing page
for instant
reward
Recommended
for
Scratch and Win
Consumer Survey
Social media build
Testimony feed
Requires Internet
Access
MICROSITE

37.
CONSUMER PROMOTION JOURNEY
AWARNESS
ENTRY
AUTORESPONDER
REDEEM
TESTIMONY

38.
Congratulations!! You
have been credited with
200 naira Airtime in the
buy and win promo
www.resqworkplace.
com
T&C Apply
33811
Congratulations!! You
just won 100 naira
Airtime in the buy
and win promo
www.resqworkplace.com
T&C Apply
*565*2#
Congratulations! You
just won 10,000
Naira.
1. To submit your
account details
1

39.
SETUP QUESTARA
CAMPAIGN MODEL
(WHATSAPP
MICROSITE
CAMPAIGN MODEL
USSD CAMPAIGN
MODEL
SHORTCODE
CAMPAIGN MODELS
REQUIREME
NT
 Phone Number
 Script
 Programmed App.
 Campaign brief
 Reward Budget
 Domain name
 Hosting
 Programmed
App.
 Campaign brief
 Reward Budget
 USSD Code e.g.
*123*1#
 Script
 Programmed App
 Campaign brief
 Reward Budget
 5 or 6 digit Codes
e.g. 23748
 Programmed App
 Campaign brief
 Reward Budget
COST Dependent on Project
size and custom
request
Dependent on
Project size and
custom request
Dependent on
Project size and
custom request
Dependent on Project
size and custom request
SETUP REQUIREMENT

40.
SERVICES RENDERED

41.
CAMPAIGN NAME
AWOOF GIDIGBA
THE BRIEF
Agency is expected to carry out a 5days survey using the ResQ Reward system (RWP)
engaging sixty thousand trade outlets to assess thoughts, opinions and feelings about
the upcoming promotion.
THE OBJECTIVES
 Reach outlets within the 20 local governments in Lagos
 Data capture outlets reached.
 Determine the primary target for this campaign leveraging on the responses to the
questions inquired.
 Participating outlets should be rewarded.
OUR RESULT
 Over 30,000 outlets were surveyed and rewarded in the 5days Pepsi pre
promotional campaign, which was carried out across all trade outlets in Lagos using
the microsite to fill in data.
 71% Data capture was achieved.
PEPSI CASE STUDY

42.
DANO CASE STUDY
CAMPAIGN NAME
RAISE A GLASS TO BETTER DAYS
THE BRIEF
Agency is to reward winners using the ResQ Reward System
(RWP) platform with instant mobile data during the world milk
day celebration.
THE OBJECTIVES
 Celebrating the nutritional value of Milk.
 Consumers to join the ‘’raise a glass to better days’’
 Reward loyal consumers.
OUR RESULT
 2000 Naira Data was rewarded instantly to participants of
the DANO world milk day campaign (#raise a glass to better
days).
 100% successfully received by recipients.

43.
MOBILE
ADVERTISING

44.
What if there was an enterprise suite that could
target all mobile device users – including feature
phones and smartphones?
WE WANT TO HELP YOU CONNECT WITH YOUR
CUSTOMER IN A WHOLE NEW WAY

45.
Digital Activation
We can deploy communication services
to over 40 million mobile phone
numbers pan Nigeria, profiled by the
state and local government.
Sources of contacts:
• Retail outlets
• Emails of Nairaland Users
• Emails of Naija Business Club
• Emails of Business Owners In Lagos
• Email Addresses of Online Shoppers

46.
Deployable Marketing Channels
All deployable channels
are linked to the Landing
Page for Pre Sign Up and
management to
determine quality of
subscriber

47.
Journey of the Prospect

48.
PRE
Recruitment
Approvals
Training
Requirements
DURING
Tracking
Engagement
Reporting
Sign Ups
Measurement
POST
Monitoring
Evaluation
Activity Mix-Deployment

49.
Web Development Services
Your website is the centre of your digital presence. It's one of the
few places on the internet where you can deliver your brand's
message free of distortion or distraction. CPPL's web development
services are perfect for brands at any stage.
Our web development team can help you build your brand's
website from the ground up.
We specialize in building websites that tell a unique brand story
while meeting the expectations of today's most discerning
consumers.
If your website is already built but isn't performing to expectations,
we can perform a detailed audit and work with you to improve site
architecture, design, and responsiveness.

50.
Our Competence – Digital

51.
Reports & Measurement
• Weekly tracking reports will be
provided and the final report will
provide the entire campaign matrix,
click results, impacts and
recommendation etc.
• Our analytical report tools cover
social media traffic

52.
Ask Our Clients…

53.
Ikechukwu Kalu, Dip.M FCIM, MNIMN
Lead Consultant
Customer Passion Point Limited
ikechukwu.kalu@cppl.com.ng | info@cppl.com.ng | www.cppl.com.ng
Tel: +234 803 200 2458 | +234 (0) 701 196 2027
CONTACT US