2. TOPICS
• SmartPlay – Great Place to work!
• SmartPlay - Vision
• SmartPlay - Accolades & Recognitions
• Why choose SmartPlay
• SmartPlay’s delivery model
• Sample work our SmartPlayers do!
3. SmartPlay – Great Place to work!
• SmartPlay is a technology services company
focused on Semiconductors, Wireless & Embedded
Software and Systems Design
• A team of 650+ experienced professionals &
growing in strength by the day
• We provide vertical & end to end services in Chip
Design, Mobile/Consumer Software & System
Design and Solutions
• Founded in May 2008, SmartPlay has offices in
Bangalore, Hyderabad & Noida in India
• Overseas locations include San Jose, San Diego &
Austin in USA
• Filled with People who love a lots of Fun!
4. SmartPlay –Vision
To be a leading service provider of end
to end solutions by creating
innovative business models that
provide Value, Quality and Execution
Excellence to its customers.
5. SmartPlay – Divisions
Digital Analog
• RTL design and implementation • Circuit design
• Functional verification • Layout design
• Physical Design, EDA flow management • Characterization
• DFT and post silicon validation • IBIS Model
• FPGA design, emulation, validation
Wireless solutions
Systems and solutions
• Modem and connectivity solutions
• Hardware platform
• Media playback and Streaming Solutions
development
• Application and User Experience design &
• Hardware testing
development
• System Integration and Testing
6. Accolades & Recognitions!
• SmartPlay emerged as one of the fastest
growing technology services company in the
world
• SmartPlay has been rated among the Top 5
semiconductor services companies in the
Silicon India SI100 list in 2010 & 2011
• SmartPlay Technologies rated as the second
largest VLSI design services company in India
• Preferred design services partner for several
Fortune 500 and mid-sized semiconductor &
system companies working on Graphics, Mobile,
Multimedia and Processor technologies
7. Why choose SmartPlay?
• Our strength lies in our people who are deeply
passionate about delivering successful results and
building strong customer relationships
• We believe that our employees are our most valuable
asset
• We hire the most talented, motivated, team-oriented
& dedicated professionals who share our values
• Foundation of Trust, Respect, Dignity & Integrity is what
makes SmartPlay culture unique and working!
• We believe in working together and creating an
environment in which everyone is motivated to do their
best
• Opportunity to work with experts in the following
domains – Digital, Analog, & Wireless software
8. SmartPlay’s Delivery Model
• Onsite - Engineers work closely with customers on
their next generation chips at customer premises
• Fixed Price Turnkey engagements - which are
milestone based deliveries. These are executed
using the in-house tools (SmartPlay has invested
heavily in acquiring industry standard tools –
Synopsys & Magma tools)
• ODC (Offshore Design Center) - where engineers
work in dedicated teams at SmartPlay premises.
• SmartPlay also has other innovative & flexible
business models which helps provide targeted
services to address specific client needs
• SmartPlay has a marquee client base including
some of the top fortune 100 technology companies
9. Semiconductor and Embedded Groups
• Our engineering team is working on complex
SoCs in wireless, networking, telecom, graphics,
multimedia, processor and peripheral domains
• SmartPlay has one of the largest Design
Verification team with significant expertise in
System Verilog, VERA and Specman
• SmartPlay’s Physical design team works on
complex multi-million gate SoCs at 22nm, 28nm,
45nm and 65nm technologies
• SmartPlay encourages its top performers to travel
onsite (US & APAC) on client engagement /
assignments.
• SmartPlay has large US operations – aiming at
growing in Europe and other regions in APAC
12. Sample work our SmartPlayers do!
Analog Layout / Design
• LDO, Bandgap Reference Generator, Linear
Regulator, SerDes, VCO, Charge Pump,
PLL, Pipeline ADC, Power management IO
& IO Ring, LVDS; General Purpose IOs
using Cadence and Magma’s Analog tools.
• Analog team does the following:
Analog Design, Analog Layout &
Verification, Std Cell design & layout,
Memory layout, Std cell characterization,
memory characterization, Analog modeling
13. Wireless Software Division
• Engineering teams work on challenging
technology areas like protocol stack
conformance for 3G & 4G cellular
network standards
• We work with customers that include
chipset manufactures, OEMs and
independent hardware vendors in the
handheld devices space.
• Our engineers work on areas spanning
device driver development, middleware
(multimedia and connectivity framework)
and application software
14. Areas SmartPlayers work on!
Chipset board bring-up and OS porting
• Our expertise is leveraged on multiple chipset
platforms (TI, Qualcomm etc) and with different
OS variants (Linux, Android etc)
• Kernel, boot-loader and OS porting are key areas
where SmartPlay engineers help customers with
their custom designs and product engineering
• Device drivers development for Graphics
accelerators, USB, Sensors (camera, proximity
sensors, accelerometer etc), Connectivity
modules (WLAN, Bluetooth, NFC etc) and other
peripherals
15. Areas SmartPlayers work on!
Cellular Protocol Stack
• Our testing services include pre-certification
conformance testing as well as end-to-end testing
using a variety of state-of-the art test equipment,
tools and methodologies (ex: TTCN/C based test
framework, adaptation layer based on 3GPP)
• Strong foundation of 3GPP technologies
(GSM/GPRS/EDGE, WCDMA/HSPA, TD-
SCDMA/HSPA ) have been leveraged to execute a
number of projects that involve integrating test
components (hardware and software), build test
environments, test case development & test
automation
16. Areas SmartPlayers work on!
Middleware and Applications
• Middleware and Applications are areas
where our engineers have experience
across multiple OS platforms
• Middleware engineering includes
integrating custom multimedia
components and optimizing connectivity
and multimedia frameworks for
performance.
• Application customization and cross-
platform porting is another area of
expertise for SmartPlay
