There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future. In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.

1. THRIVING IN A WORLD OF CHANGE
Future-friendly content with Drupal
@karenmcgrane

3. PRINT

4. WEB

5. MOBILE

6. TABLETS

7. SMART TV

8. IN-CAR

9. GOOGLE GLASS

10. WATCHES

11. STADIUM SCOREBOARDS

12. DIGITAL SIGNAGE

13. REFRIGERATOR

14. TOAST

15. CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES

16. THIS ISN’T JUST A FRONT-END
PROBLEM.
IT’S A CMS PROBLEM.

17. TRUE SEPARATION OF
CONTENT FROM FORM

18. The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix

23. THE WEB IS NOT A LASER PRINTER

25. BLOBS vs. CHUNKS

26. STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE

27. STRUCTURED CONTENT

28. Which content should we include
(or exclude)?
Should long pages be broken into
shorter ones?
Will it work to reuse headings as
links?
Will it work to truncate body copy
for teasers?
What fallbacks can we provide if
our desktop content just won’t
work?

30. RESPONSIVE DESIGN WON’T
FIX YOUR CONTENT PROBLEM.

31. SEMANTIC METADATA

35. Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles

36. CONTENT PACKAGES

37. COPE: CREATE ONCE,
PUBLISH EVERYWHERE

40. AUTHOR EXPERIENCE

41. They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.

42. If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford

43. IN-PLACE EDITING

44. THE FUTURE OF DRUPAL UX

45. IS YOU

46. DRUPAL CORE IS NOT
COMING TO SAVE YOU.

47. http://www.usapics.net/freemont-bridge-portland-oregon.htmlhttp://www.flickr.com/photos/senexprime/8440161558/

48. YOU ARE A
CONTENT STRATEGIST.

50. YOU ARE AN
INFORMATION ARCHITECT.

52. Focus on that under-served use case:
the person who is never, ever, ever going
to call themselves an Information
Architect, but sure does need some
basic IA skills to do their jobs.
—Lou Rosenfeld

53. YOU ARE A
UX DESIGNER.

54. 1.ACCESS TO REAL USERS
2.POWERFUL PROTOTYPING
TOOL

56. THE WEB ISN’T PRINT.

57. THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.

58. LET’S INVENT THE FUTURE.
WITH DRUPAL.

59. THANK YOU
@karenmcgrane
bondartscience.com
+1 (917) 887-8149