4. 4 Inform Example of Metrics Concrete Data Knowledge Exchange
5. 5 Examples Concrete Data Contributions Trends by Country Usage Trends by Country Knowledge Exchange
6. 6 Concrete Data Example Concrete Data Average = 53% % Above Average content available in database Average = 26% % Fresh Content Available in database Knowledge Exchange
8. 8 Measure Success Considerations of Beginning a Metrics Program - Define what questions you want to answer and what you will be able to do withthat information - Clearly define the data that must tracked - Determine where that data resides and where you may have to merge data sources or integrate reports - Based on what you are looking to know, evaluate what tools might enable you to get data - Consider staffing and what you want to invest - Need to know the technical details of how the web metrics tool actually works - Need to know the technical details of your site structure and content architecture - Need strategic thinking to ultimately deliver strategic value - Metrics need to be integrated with your content management platform Knowledge Exchange
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