Social Media Portfolio

2. EXPERIENCE
Mediflow LLC
June 2011- Present
Drafted, launched and managed a comprehensive social media platform
(U.S. and international Facebook, Twitter, Google+,Youtube, Pinterest,
website blog) for Mediflow, a Canadian-based specialty pillow
manufacturer looking to build brand awareness in the U.S.

3. Facebook
During initial two months with Mediflow, the U.S. Facebook page
went from launch to 1300 “Likes”; Amazon sales increased from a
monthly average of $23,000 to $63,000 in the same two-month period.
One year into our Facebook launch, “Likes” continue to increase
steadily by 300+ per month (current total of 6,500 fans).

4. HOW DID I BUILD THE MEDIFLOW FACEBOOK FAN BASE?
1) LOWEST BUDGET PROJECT:
Built relationships with “mommy bloggers” and facilitated a blogger review
program, which continually put the Mediflow pillow in front of millions of
people within the precise Mediflow customer demographic.
Reviews with
giveaways:

5. Video reviews:
Holiday gift guides:

6. 2) LOW BUDGET PROJECT:
Developed a promotional giveaway that utilized our overstock of 20,000 Anti-
Allergen pillow protectors to encourage customers to “Like” and interact with
Mediflow on Facebook.
• Free product costs Mediflow about $2 each, with promo redemption rates at 4%

7. 3) HIGHEST BUDGET PROJECT:
Photo contest using Offerpop app; grand prize free cruise for two. Users
upload photos that involve water (Mediflow pillows are water-based) and
encourage their friends to vote daily. Entire contest (submissions and voting) is
fan-gated.

8. HOW DID I KEEP THE MEDIFLOW FACEBOOK FANS?
1) Providing fans with fresh, shareable content relevant to sleep

9. 2) Providing fans with exclusive discounts and opportunities

10. 3) Providing customers with a forum to ask questions and
receive prompt feedback.

11. Use Twitter to:
Cross-promote contests and giveaways
Share articles and blog posts
Open a conversation with celebs and athletes suffering from neck pain,
including Michael Cuddyer, MN Twins outfielder; Zack Follett, Detroit Lions
Linebacker; and Reggie Miller, Indiana Pacers/TNT Commentator

12. Use different types of boards to appeal to the our customers’
lifestyles and attract re-pins containing our brand name.

13. BLOGS
Update website blog and share via social media sites, encouraging feedback
and driving traffic back to the Mediflow website. Blogs are funny with catchy
titles, while also informative and fact-based.

14. Social Media Consultant Work
Nov. 2010 - June 2011
Responsibilities included Facebook and website page launches, daily Facebook
monitoring, social media calendars, “adverse event” training/reporting,
tracking/compiling online metrics, optimizing Facebook page for timeline
switch, answering consumer questions

15. CONTACT ME:
Karen Langhauser
klanghauser@yahoo.com
http://www.linkedin.com/in/klanghauser