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SXSW 2014 Highlights
What Mid-Michigan PR Pros Need To Know
1
Fun Fact!
The average American web surfer’s
attention span is 8 seconds.
!
That is one second shorter
than that of a goldfish.
!
!
!
2
Events
There are lots of people at SXSW,

so it makes sense that they’d know
something about event planning.
3
iBeacon
Bluetooth indoor positioning system “that can notify
nearby iOS 7 devices of their presence.”
Landed at airport: “Welcome to Austin!”
Arrived at convention center: “Welcome to SXSW!”
and directions to the event registration room with QR
code to simplify process
Sessions: Welcome message at session start, see who
is there and converse using Eventbase SXSW app
4
UpwordNotes.com (app)
Event host pre-loads session names
Attendees upload notes using link and hashtag
Users search for session notes using name or hashtag
Also works for writing  list making
Dropbox sync
5
Observations:
Need to strongly promote
use of platform in
collateral materials.
Need to actively monitor
Twitter for event hashtags
and encourage users to
submit their notes.
6
seen.co
Event hashtags are
curated
Content is organized 
ranked
Can save permanent
record  share link with
others
7
Sketch Noting Live Events
ImageThink.net - official
graphic recorder of SXSW
Lots of sketch noters in
the crowd
Observation: Having
large-scale displays of
sketch notes draws
attention
8
Guppy
Event Photo Booth kiosk
- customizable
Instagram print station
App: $200 

(Windows 8 only)
9
Impossible Project Lab
the-impossible-
project.com/instantlab
Polaroid-style printer
works with a free
iPhone app
10
crowdswell.com
“A free market for doing good”
Find something in the community you want to change
Upload to the platform
People can join in to help solve the problem
11
Branding
Lots of people at SXSW
want to be well-known, and
it takes a lot to get noticed.
12
DigitizeYourBrand.com
USB-enabled business cards
Near Field Communications
QR campaigns
13
favicards.com
Square business cards
in style of favicons
Dozens of formats
available
14
Hyperactivate.com
Hashtag driven
campaigns
Full analytics behind the
scenes
Twitter users’ profile
images generate photo
mosaics
15
domain.me
Personalized domain addresses
Full suite of additional platforms 

(about.me, hire.me, etc.)
16
Personal
Organization
Lots of people at SXSW are desperate
to get more work done -
and feel like they’re working less.
17
Evernote  Post-Its
Use your Evernote app to snap a photo on a Post-It
Auto-tags / files your notes based on color
Several sizes available
Marked packages include 1-3 months of Evernote Premium
Observation: You need really good lighting or the app
doesn’t recognize the colors correctly.
18
19
Neu Calendar
neuyear.net
“the Moleskine of
calendars”
Year-long planning
calendar
Multiple formats
(academic year,
traditional) and sizes
20
Yoga  Meditation
Many sessions on the creative benefits of personal yoga
 meditation practices
Buddhify 2 (beginner’s meditation app)
Yoga Journal iPractice (yoga app)
21
Organization Apps
Opinion A: Everyone is using an app 

(Asana, Trello, Omnifocus)
Opinion B: Creatives are moving away from digital
organization apps
Basically: Use what works for you
22
Jelly (app - jelly.co)
Created by Biz Stone
Crowdsource answers to
questions, get
recommendations
Search by map, images,
text, voice
23
Privacy
Lots of people at SXSW are paranoid
and/or want to be left alone.
24
3M Privacy Film
Fits newer iPhones (
iPads coming soon)
Blocks people from
viewing screen from the
side
Removable, no residue
25
ghostery.com
Add-on for most browsers
See which sites track you  what they track
Blocks some tracking on websites
26
Avoid Humans (app)
Uses GPS to locate nearby “quiet” places
An introverts dream!
Started in Austin with plans to expand
Works off FourSquare data
27
Secret (app)
Share anonymous posts with friends
Aim: Be more open and promote less “curating” of our
best selves online
28
Omlet (app)
Similar to WhatsApp
Private chatting platform
Users control how data is stored, controlled and
monetized
29
Content
Marketing
Lots of people at SXSW have jumped on the
content marketing bandwagon.
30
Cook Book Cafe
DIY eBook and app publishing tool
Crowdsource recipes
Being used for cause marketing
31
medium.com
Minimalist, collaborative blog platform
No sidebars, widgets; focus is on words and photos
Less commitment required than traditional blogs
Cole for Congress - running New Jersey state campaign
on blog site
He’s also crowdsourcing his platform on GitHub
32
Mood Board
New usage: 

Creating visual audience
personas
33
Analytics Tools
topsy.com
Twitter analysis, including sentiment score
bottlenose.com or TableuSoftware.com
Includes data visualization
Enterprise friendly
Real-time social, television and radio analysis
34
Content Resources
Tweet2Cite - Proper Twitter citation formatting
TheCommunityManager.com
#CMMGRChat - Twitter chat for community managers
NextDraft.com (e-newsletter and app by Dave Pell)
35
Content Sources
NYTNow (app) - Curated news by The New York Times
storyful.com - Verified social sourced newswire
Source for citizen journalism content
fivethirtyeight.com - Nate Silver’s new site with ESPN,
focusing on data journalism
Good inspiration for infographics and pitch angles
36
Digital Assets
Lots of people at SXSW…
(okay, everyone at SXSW)…
takes digital photos and/or video.
37
History Pin
Plot old photos on maps
Crowdsource
information to pin down
location information
38
Findery (app)
Local / social discovery
app
Leave image-based
notes tagged to
locations
Notes can be about past,
present or future
By Flickr co-founder
39
TinEye.com
Reverse search for images on the Internet
Similar to Google Search by Images
Locates original upload of image when possible
Use to verify authenticity of images
40
WeVideo.com
Video editing application
Cloud-based, paid app
Multi-user allows for group editing
41
Trello
New usage:
storyboarding videos
42
visual.ly
Visual content marketplace
Crowdsourcing freelancers for custom projects
43
Any Questions?
44
Photo Credits
1. Flickr user redstamp
2. Flickr user protographer23
3. Personal photo
6. UpwordNotes.com
7. seen.co
8. Flickr user doctorow
9. Personal photo
10. the-impossible-project.com
12. Flickr user heisenbergmedia
14. favicards.com
15. hyperactivate.com
17. iStock
19. evernote.com
20. neuyear.net
23. jelly.co
24. Flickr user shemp65
25. 3m.com
30. Flickr user sparkfun
33. Apple app store
37. Flickr user heisenbergmedia
38. historypin.com
39. findery.com
42. trello.com
45

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SXSW 2014: What Mid-Michigan PR Pros Need to Know