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Innovation Management - 2 - Types of Innovation

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4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
​ - Disruptive Innovation
- Basic Research

Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm

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Innovation Management - 2 - Types of Innovation

  1. 1. Dr Joseph K.K. Ho Types of Innovation Managing Innovation & Technology Transfer
  2. 2. NAME OR LOGO 2 ©2019DrJosephK.K.Ho 4 Types of Innovation • Sustaining Innovation • Breakthrough Innovation • Disruptive Innovation • Basic Research Dimensions of Innovation Space • Product • Process • Position • Paradigm
  3. 3. NAME OR LOGO Greg Satell Reference: Greg Satell (2017) “The 4 Types of Innovation and the Problems They Solve” Harvard Business Review https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve creates Innovation Matrix to identify the right type of strategy to solve a problem, by asking • How well can we define the problem? • How well can we define the skill domain(s) needed to solve it? ©2019DrJosephK.K.Ho 3
  4. 4. NAME OR LOGO Sustaining Innovation Reference: Greg Satell (2017) “The 4 Types of Innovation and the Problems They Solve” Harvard Business Review https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve 4 • Have a clear idea of what problems need to be solved and what skill domains are required • Improve existing capabilities in existing markets © 2019 Dr Joseph K.K. Ho
  5. 5. NAME OR LOGO UBER 5 originating in high-end and existing market footholds, superior service to existing taxis, incumbents facing threats from sustaining innovations. ©2019DrJosephK.K.Ho Reference: Greg Satell (2017) “The 4 Types of Innovation and the Problems They Solve” Harvard Business Review https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve
  6. 6. NAME OR LOGO APPLE 6 debuted in 2007 in the smartphone market – targeting at the same customers coveted by incumbents ©2019DrJosephK.K.Ho Reference: Greg Satell (2017) “The 4 Types of Innovation and the Problems They Solve” Harvard Business Review https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve
  7. 7. NAME OR LOGO Breakthrough Innovation 7 • A well-defined problem but hard to solve, need to explore unconventional skill domains • Thomas Kuhn: the problem may be resolved fairly easily within the paradigm of an adjacent domain. © 2019 Dr Joseph K.K. Ho Reference: Greg Satell (2017) “The 4 Types of Innovation and the Problems They Solve” Harvard Business Review https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve
  8. 8. NAME OR LOGO Paradigm Shift 8 • a concept identified by Thomas Kuhn, is a fundamental change in the basic concepts and experimental practices of a scientific discipline • Fundamental change in an individual's or a society's view of how things work in the world. • Examples: Transistors and the discovery of the structure of DNA ©2019DrJosephK.K.Ho References: Greg Satell (2012) “4 Types of Innovation (and how to approach them)” Digitaltonto.com https://www.digitaltonto.com/2012/4-types-of-innovation-and-how-to-approach-them/ Wikipedia | Paradigm Shift https://en.wikipedia.org/wiki/Paradigm_shift Businessdictionary.com | Paradigm Shift http://www.businessdictionary.com/definition/paradigm-shift.html normally science moves forward under fairly strict paradigms based on what is known at the time. Eventually though, things run their course and science becomes stuck until a paradigm shift enables a new wave of advancement.
  9. 9. NAME OR LOGO 9 • expose the problem to diverse skill domains • crowd sourcing for fresh viewpoints, think out of dominant logic • utilize the ideas and strength of the people outside their organization to make improvements in the internal processes or products ©2019DrJosephK.K.Ho References: Greg Satell (2013) “4 Ways Open Innovation Can Drive Your Business Forward” Digitaltonto.com https://www.digitaltonto.com/2013/4-ways-open-innovation- can-drive-your-business-forward/ Nesli Nazik Ozkan (2015) “An Example of Open Innovation: P&G” Procedia - Social and Behavioral Sciences, Volume 195, 3 July 2015, Pages 1496-1502 https://www.sciencedirect.com/science/article/pii/S1877042815039 294?via%3Dihub Open Innovation Atizo’s platform allows companies to generate ideas, evaluate ideas and develop the ideas into marketable concepts. Well-regarded firms like Swisscom, Mammut, Google or BMW have used Atizo’s platform for open innovation to find new solutions. Blog.business-model-innovation.com | Open Innovation: Does it work? http://blog.business-model-innovation.com/2010/08/open- innovation-does-it-work/
  10. 10. NAME OR LOGO 10 • shift from research and development (R&D) to connect and develop (C&D) with Open Innovation • established more than 2,000 successful agreements with innovation partners around the world ©2019DrJosephK.K.Ho Reference: Nesli Nazik Ozkan (2015) “An Example of Open Innovation: P&G”, Procedia - Social and Behavioral Sciences, Volume 195, 3 July 2015, Pages 1496-1502 https://www.sciencedirect.com/science/article/pii/S1877042815039294?via% 3Dihub P&G’s Connect + Develop Program PGScience.com | What is C+D? http://www.pgscience.com/home/connect_develop/wha t_is_cd.html P&G launched Connect+Develop, a systemic, company-wide open innovation program charged with bringing the outside in, and taking the inside out. C+D collaborates for innovation solutions and includes a global team that searches for solutions to business needs via external networks, preferred suppliers and existing partners.
  11. 11. NAME OR LOGO Disruptive Innovation 11 • Originate in low-end or new-market footholds, starting by appealing to low-end or unserved consumers and then migrate to the mainstream market • Low-end footholds: provide those low-end customers with a “good enough” product. © 2019 Dr Joseph K.K. Ho Reference: Clayton M. Christensen Michael E. RaynorRory McDonald (2015) “What Is Disruptive Innovation?”, Harvard Business Review, DECEMBER 2015 ISSUE https://hbr.org/2015/12/what-is-disruptive-innovation
  12. 12. NAME OR LOGO iPhone 12 • Subsequent growth is better explained by disruption • Achieved not merely through product improvements but also through the introduction of a new business model. • CHANGED THE GAME: building a facilitated network connecting application developers with phone users. • CREATED A NEW MARKET for internet access; challenging laptops as mainstream users’ device of choice for going online. ©2019DrJosephK.K.Ho References: Clayton M. Christensen Michael E. RaynorRory McDonald (2015) “What Is Disruptive Innovation?” Harvard Business Review, DECEMBER 2015 ISSUE https://hbr.org/2015/12/what-is-disruptive-innovation Debuted in 2007 was more sustaining than disruptive. Progressively, Apple had been more and more disrupting the market effectively by constantly updating and adding creative and innovating features Wang Xin Yuan (2014) | UBC Blog Site https://blogs.ubc.ca/xinyuanwang/2014/11/02/the-disruptive-innovation-of-apple/
  13. 13. NAME OR LOGO Wikipedia 13 • Provides free, online access to over 5 million articles with most of them updated more frequently. • Former market leader Encyclopedia Britannica ended its print production after 244 years in 2012. • Not only disrupted printed paper encyclopedias; but also disrupted digital encyclopedias (Microsoft's Encarta, once a major rival to Britannia) ©2019DrJosephK.K.Ho Reference: Wikipedia | Disruptive Innovation https://en.wikipedia.org/wiki/Disruptive_innovation
  14. 14. NAME OR LOGO Basic Research 14 • Pathbreaking innovations always begin with the discovery of some new phenomenon, i.e. turning academic research into profits “Basic research leads to new knowledge. It provides scientific capital. It creates the fund from which the practical applications of knowledge must be drawn. New products and new processes do not appear full-grown. They are founded on new principles and new conceptions, which in turn are painstakingly developed by research in the purest realms of science.” - Vannevar Bush (1945) © 2019 Dr Joseph K.K. Ho Reference: Greg Satell(2016) “How Smart Businesses Are Turning Academic Research Into Profits ”, DigitalTonto.com https://www.digitaltonto.com/2016/how-smart-businesses-are-turning-academic-research-into-profits/
  15. 15. NAME OR LOGO Basic Research 15 © 2019 Dr Joseph K.K. Ho Reference: Greg Satell(2016) “How Smart Businesses Are Turning Academic Research Into Profits ”, DigitalTonto.com https://www.digitaltonto.com/2016/how-smart-businesses-are-turning-academic-research-into-profits/ IBM • “we invent things that matter to the world. Today, we are pioneering the most promising and disruptive technologies that will transform industries and society, including the future of AI, blockchain and quantum computing...” P&G • “start with basic research, driven by scientific interest to further our internal knowledge in our 11 core competencies. Examples of our basic research include identification and sequencing of genes...”
  16. 16. NAME OR LOGO Basic Research 16 © 2019 Dr Joseph K.K. Ho Reference: Greg Satell(2016) “How Smart Businesses Are Turning Academic Research Into Profits ”, DigitalTonto.com https://www.digitaltonto.com/2016/how-smart-businesses-are-turning-academic-research-into-profits/ Experian DataLabs • “encourage researchers and engineers to go to conferences and hold internal seminars on what they learn.” Google • “invites about 30 top researchers to spend a sabbatical year at the company and funds 250 academic projects annually.”
  17. 17. NAME OR LOGO Francis and Bessant References: Francis and Bessant (2005) “Targeting innovation and implications for capability development” Technovation Volume 25, Issue 3, March 2005, Pages 171-183 https://www.sciencedirect.com/science/article/pii/S0166497204000525 Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation have invented how organizations can map innovations The 4Ps of INNOVATION SPACE ©2019DrJosephK.K.Ho 17
  18. 18. NAME OR LOGO Dimensions of Innovation Space • Product – changes in the things (products/services) which an organization offers • Process – changes in the ways in which they are created and delivered • Position – changes in the context in which the products/services are introduced • Paradigm – changes in the underlying mental & business models which frame what the organization does ©2019DrJosephK.K.Ho References Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation 18
  19. 19. NAME OR LOGO Dimensions of Innovation Space Product • Do Better - CD replacing vinyl records • Do Different - Spotify (music streaming services), changing from own collection to renting a library of music ©2019DrJosephK.K.Ho References Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation 19
  20. 20. NAME OR LOGO Dimensions of Innovation Space Process • Do Better - Improved retailing logistics • Do Different – Online Shopping ©2019DrJosephK.K.Ho References Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation 20
  21. 21. NAME OR LOGO Dimensions of Innovation Space Position • Do Better - Airline segmenting services offering for different passenger groups, Premium Economy • Do Different – Low-cost airlines opening up air travel to those previously unable to afford it ©2019DrJosephK.K.Ho References Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation 21
  22. 22. NAME OR LOGO Dimensions of Innovation Space Paradigm • Do Better - Redefining market of high-end products (Dyson vacuum cleaner) • Do Different – Redefining industries (Amazon-retailing, Google advertising, Skype-telecoms online)​ ©2019DrJosephK.K.Ho References Knowledge-innovation.purot.net | Dimensions of innovation https://knowledge-innovation.purot.net/dimensions-of-innovation 22
  23. 23. NAME OR LOGO 23 "The Innovator's Dilemma" by Clayton Christensen - VIDEO BOOK SUMMARY https://www.youtube.com/watch?v=yUAtIQD llo8 ©2019DrJosephK.K.Ho What are the 4P’s of Innovation https://www.youtube.com/watch?v=AuW KbEjPlHY&t=120s
  24. 24. NAME OR LOGO The innovation process of Uber https://www.youtube.com/watch?v=1m5uo- EGHYc ©2019DrJosephK.K.Ho Design Thinking and Innovation At Apple https://www.youtube.com/watch?v=ir3E- TEUk48 24
  25. 25. NAME OR LOGO Kuhn's Paradigm 4 mins https://www.youtube.com/watch?v=tasV TgZc9Gw ©2019DrJosephK.K.Ho Open Innovation And Crowdsourcing https://www.youtube.com/watch?v=jzjLO BsQ57k&fbclid=IwAR3dwCB6X4246DREo FZoRhyXfyrMZ8Em25G7bJA_aeMp1pnrn0 R2naXkH0o 25
  26. 26. NAME OR LOGO Innovation at P&G https://www.youtube.com/watch?v=MpO Q_x-lrbk ©2019DrJosephK.K.Ho How Apple changed Music - Market Disruption https://www.youtube.com/watch?v=KZW ENOGdxQY 26
  27. 27. NAME OR LOGO How Google & Wikipedia killed Encyclopedia Britannica– Missing Disruptive Innovation – Adam Hartung https://www.youtube.com/watch?v=2vlhf JOjWqo ©2019DrJosephK.K.Ho HK’s Science Park facilitates startup growth & innovation in HK https://www.youtube.com/watch?v=S1VC Ff_ot2I&t=37s&fbclid=IwAR0OLZeCc41ez _a0irMcbEPopA7FyCkvzUyVW9mbak7kwql cVraRx4E0fxA 27
  28. 28. What’s more in Managing Innovation & Technology Transfer • Innovation Leadership • Innovation Culture • Technology Transfer ©2019DrJosephK.K.Ho 28
  29. 29. STAY TUNED Empowered by CHS Consultancy | Knowledge Management josephkkho.com

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