Maciej Dziubecki, Aleph Poland: Applying UX Principles to the Design of Library Discovery Services

© 2015 Ex Libris | Confidential & Proprietary
Maciej Dziubecki
Warsaw 15.05.2017
Delivering the Experience that Users Expect:
Core Principles for Designing Library Discovery Services

Agenda
1 UX Principles for Web and Discovery
2
3
Selecting the Right Technology
UX in Action
2

© 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary
A Rapidly Changing Landscape
3
DYNAMIC ADJUSTMENTS
Needs
Habits
Devices
USER BEHAVIOR
Infrastructure
Design
frameworks
TECHNOLOGIES
FUNCTIONALITY | DESIGN | PERFORMANCE

Key Insights into User Experience
4
Primo Central
Log Analysis
Ex Libris User
Studies
Customer
Feedback
Increased use of
mobile devices
Learning through
discovery
Diverse needs of
students &
faculty
Known-items
searches
> 50% of queries
Reading lists: key
gateway to the
library for
undergraduates
Differences
across
disciplines

Addressing Diverse Discovery Needs
Quick delivery of the most relevant results
5
Optimization
Search and Find
Learning
Personalization
Exploration
Quick delivery of the
most relevant results
Human learning
through a discovery process
Search results tailored to user’s
profile and preferences
Serendipitous discovery via
recommendations, trails & browsing

© 2015 Ex Libris | Confidential & Proprietary 6
Designing for Today’s User:
Core Principles

© 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 7
UX Core Principles for Web Design
Serendipitous
Discovery
Personalization
Intuitive DesignOne Experience
across Devices
Action-oriented

One Experience across Devices
8
ONE EXPERIENCE
ACROSS DEVICES
MOBILE IS THE NEW “BLACK”MOBILE IS THE NEW “BLACK”

There are officially
more mobile
devices than people
in the world
ONE EXPERIENCE
ACROSS DEVICES

INTRODUCING ALMA MOBILE
ONE EXPERIENCE
ACROSS DEVICES

Pick Up From Shelf
11
Swipe left
to see
more
options
ONE EXPERIENCE
ACROSS DEVICES

Pick Up From Shelf
12
Swipe left
to see
more
options
You can “Mark as
missing”, “Cancel
request“, or
“Convert to
resource sharing”
under More
ONE EXPERIENCE
ACROSS DEVICES

Scan-In Items
13
The camera will
read a
barcode/QR code
and display the
item information
ONE EXPERIENCE
ACROSS DEVICES

Google and Forrester Research into Mobile Behavior 2015
14
Micro Moments
A micro moment is a mobile moment that
requires only a glance to identify and delivers
quick information that you can either consume
immediately, or act on immediately.
Mobile Moment
A mobile moment is a point in which a person
pulls out a mobile to get what he or she wants,
immediately and in context.
ONE EXPERIENCE
ACROSS DEVICES

Google and Forrester Research into Mobile Behavior 2015
15
Mobile Moments provide the ability to get users
to interact more frequently and to develop a
deeper personal relationship.
“Mobile Moments are Mandatory for Mobile Success”
Source: 2015 Google and Forrester Research
ONE EXPERIENCE
ACROSS DEVICES

A customer walks into a
Starbucks coffee shop, her
Starbucks app knows that
she is inside and brings to
the screen a selection of her
most-often purchased
products, allowing her to
order while standing in line.
Examples of Mobile Moments
16
1 in 10 purchases are
mobile.
Mobile payment volume
up by 73% in 2014.
ONE EXPERIENCE
ACROSS DEVICES

Personalized Recruiting & Enrollment
17
Create personalized itineraries for
campus visits
Deliver targeted content and
notifications throughout the pre-
enrollment process
Send notifications at the start of campus
sessions
ONE EXPERIENCE
ACROSS DEVICES

Personalized Information in a Moment
18
Personalized Notifications
Smartphones allows us to send notifications alerting on
important activities such as classes cancelled, books overdue,
assignments to complete and more.
“When we can interact with our data in short bursts via
notifications… Apps will become more about information
and communications; we’re going to think of them as
services instead of as windows onto our data”
Mat Honan, WIRED
http://www.wired.com/2014/06/smartphone-notifications/
ONE EXPERIENCE
ACROSS DEVICES

Personalized Contextual Moments
19
campusM and iBeacons understand users position on a micro-
local scale, and delivers hyper-contextual personalized content
to users based on location.
Class
Attendance
Library
Entrance
Hotspots
Visitor
Orientation
Prospects points of
interest
Emergency
Location
ONE EXPERIENCE
ACROSS DEVICES

One Experience: What Does it Mean in the World of Discovery?
20
Identify important
functionality and
prioritize
Adjust clickable
buttons to touch
experience
Leverage
personalized mobile
experience
ONE EXPERIENCE
ACROSS DEVICES

Serendipitous
Discovery
Personalization
across Devices
Action-oriented

Intuitive Design to Simplify Tasks
22
CLEAN LOOK & FEEL | DIGESTIBLE | “GLANCEBILTY” | GRADUAL EXPOSURE
INTUITIVE DESIGN
WHAT DOES IT MEAN IN THE
WORLD OF DISCOVERY?
• Display relevant data only
• Display relevant services only
• Minimize tabs and dropdowns
• Consistent view

Action-oriented
23
ACTION-ORIENTED
WHAT IS MY NEXT STEP? | ONE-CLICK DISTANCE | INTERACTIVE DESIGN
WORLD OF DISCOVERY?
• Pre and post search options to
quickly zoom-in on relevant
results
• Quick access to full text and
OPAC functionality
• Highlight favorite results

Personalization
24
PERSONALIZATION
ONE SIZE DOESN’T FIT ALL | UNDERSTAND PERSONAS
WORLD OF DISCOVERY?
• Discipline
• Recency
• Materials type
• Degree

Serendipity
25
WORLD OF DISCOVERY?
• Recommendations
• Citation trails
• Browse
“PLEASANT SURPRISES” | ADDRESS RELATED NEEDS | WISDOM OF THE CROWD | TRAILS
SERENDIPITY

Selecting the Right Technology
for a Great Experience and
Optimal Performance

Native Vs. Responsive
27
TECHNOLOGY

The Right Technology for Addressing Requirements
28
CLIENT SIDE VS. SERVER SIDE | REST APIS | SINGLE PAGE APPLICATIONS | ACCESSIBILITY | SECURITY & PRIVACY
TECHNOLOGY
WORLD OF DISCOVERY?
• Single page application –
performance
• Endless scrolling vs.
pagination
• Regulatory requirements

UX in Action:
The Primo New User
Interface

Primo User Interface: Discovery On the Go from Any Device
30
HTML 5, responsive design
Desktop, mobile and tablet
Click for Demo

Clear, Intuitive Design
31

Gradual Exposure of Information
32

Action Menu: One Click from the Result List
33

Favorites Screen: A Consistent Display for all Workflows
34

Serendipitous
Discovery
Personalization
across Devices
Action-oriented

?
QUESTIONS

Maciej Dziubecki, Aleph Poland: Applying UX Principles to the Design of Library Discovery Services

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