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Prof. Dr. Jan Kirenz
BUSiNESS MODEL
CANVAS
A Better Way to Think About
Your Business Model
Prof. Dr. Jan Kirenz
business model canvas
The business model canvas — as opposed to the traditional, intricate
business p...
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de....
Prof. Dr. Jan Kirenz
Source: Osterwalder, A.
(2013). A Better Way to
Think About Your
Business Model. Harvard
Business Rev...
Prof. Dr. Jan Kirenz
Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Rev...
Prof. Dr. Jan Kirenz
Source: Saif, E. (2013). Business Model
Canvas. Retrieved October 8, 2015, from
http://de.slideshare....
Prof. Dr. Jan Kirenz
Source: Saif, E. (2013). Business Model
Canvas. Retrieved October 8, 2015, from
http://de.slideshare....
Prof. Dr. Jan Kirenz
Source: Saif, E. (2013). Business Model
Canvas. Retrieved October 8, 2015, from
http://de.slideshare....
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Business Model Canvas with Examples

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The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones.

Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model.

The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.

Veröffentlicht in: Marketing

Business Model Canvas with Examples

  1. 1. Prof. Dr. Jan Kirenz BUSiNESS MODEL CANVAS A Better Way to Think About Your Business Model
  2. 2. Prof. Dr. Jan Kirenz business model canvas The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model. The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking. Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved October 8, 2015, from https://hbr.org/2013/05/a-better-way-to-think-about-yo/
  3. 3. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  4. 4. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  5. 5. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  6. 6. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  7. 7. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  8. 8. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  9. 9. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  10. 10. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  11. 11. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2
  12. 12. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. (Article)
  13. 13. Prof. Dr. Jan Kirenz Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved October 8, 2015, from https://hbr.org/2013/05/a-better-way-to-think-about-yo/
  14. 14. Prof. Dr. Jan Kirenz Source: Saif, E. (2013). Business Model Canvas. Retrieved October 8, 2015, from http://de.slideshare.net/esaife/business- model-canvas-101?related=1
  15. 15. Prof. Dr. Jan Kirenz Source: Saif, E. (2013). Business Model Canvas. Retrieved October 8, 2015, from http://de.slideshare.net/esaife/business- model-canvas-101?related=1
  16. 16. Prof. Dr. Jan Kirenz Source: Saif, E. (2013). Business Model Canvas. Retrieved October 8, 2015, from http://de.slideshare.net/esaife/business- model-canvas-101?related=1

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