The document discusses building a healthier burger option by finding alternatives to the existing bun and cheese that contain fewer calories, fat, and carbohydrates. Specifically, an alternative bun contains 140 calories, 2g fat, and 27g carbohydrates compared to 260 calories, 5g fat, and 45g carbohydrates in the original bun. An alternative cheese contains 70 calories, 4g fat, and 1g carbohydrates versus 125 calories, 9g fat, and 1g carbohydrates in the original cheese. Combining these alternatives results in a better burger with 410 calories, 19g fat, and 28g carbohydrates rather than 585 calories, 27g fat, and 46g carbohydrates in the
2. PROBLEM AND SOLUTION
Problem: health-conscious
customers avoid our burger
because of the calories, fat,
and carbohydrates it contains
Solution: Find alternative
components for the burger
that have less calories, fat, and
carbohydrates
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3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
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5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
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0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than out competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
