The document discusses strategies for using blogging to promote your brand or company. It recommends blogging consistently with high-quality content that entertains, engages, and informs your target audience on their terms. This can help build loyalty among customers and readers. It also suggests doing blogger outreach by developing relationships with other influencers so your audience will promote your brand. Finally, it advises extending your reach by exploring different social media platforms and integrating your brand across platforms to introduce more people to your brand.

3. What is a blog?

8. Why would/should you blog?

9. To promote yourself Better than a resume

11. To promote your company Branded content

13. Consistent brand building The twist? You’re doing so on your audience’s terms .

14. Interruption vs. Interaction

15. People are now marketing themselves like brands. Brands are now marketing themselves like people.

16. Build loyalty among clients, customers and readers i.e. your audience.

17. Strategy Why are you blogging?

18. Audience Who are you blogging for? Who do you want to attract? Who do you want your readers to influence?

20. Most effective blogs Entertain, engage, inform, inspire, evolve. (True of any medium.)

21. Not about specs and attributes of your product or service

22. It’s about emotion How does your product or service enhance lifestyle?

25. your audience Are you spending their free time well?

26. Keep your readers longer Rich, quality content that’s informative, entertaining, but above all valued.

27. 80/20 Balance between editorial and promotional content

28. Three simple tactics Encourage subscriptions Link to earlier posts End each post with a strong call to action

30. When should you post? Consistency > Frequency Consider the time zones and leisure time of your audience

32. Timely vs. Timeless

35. Influence is changing

36. PR is changing You no longer have to rely on traditional media to get your message out.

39. Readers as evangelists These days everyone has an audience. If you do things right, your audience will promote your brand for you.

40. Put the social in social media Get readers involved. Encourage, monitor and respond to comments

44. Explore Meet your audience where they are

46. Tumblr

49. Google +

52. YouTube

53. Have existing video content? Great! Upload it and encourage sharing

58. LinkedIn

63. Complete your profile On every platform. Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where someone encounters your brand for the first time.

64. Integrate and share Sounds obvious and yet…

65. Stay up to date Mashable Problogger Seth Godin’s Blog Your favourite blogs