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I	
  was	
  born	
  in	
  Olympia,	
  Washington	
  
ent	
  
en	
  I	
  w
Th

l	
  at:	
  
schoo
to	
  

University of

Washington
Bachelor of Arts, International Marketing,
Minor in Japanese Cultural Studies
1997	
  -­‐	
  1999	
  

Managed	
  sales,	
  procurement,	
  product	
  launches	
  	
  	
  
Wrote	
  training	
  manuals	
  and	
  standards	
  
Created	
  logos,	
  packaging,	
  newsle<ers,	
  collateral	
  	
  
And	
  then	
  I	
  went	
  to	
  work	
  at:	
  	
  

1999	
  -­‐	
  2001	
  

Started	
  programs	
  in	
  South	
  Korea	
  and	
  Taiwan…	
  
…launched	
  guerilla	
  campaigns	
  throughout	
  Asia…	
  
…created	
  global	
  export	
  database…	
  
…built	
  1st	
  program	
  website..	
  
…and	
  made	
  ads	
  for	
  all	
  	
  
global	
  programs	
  
2001	
  -­‐	
  2007	
  

And	
  then	
  it	
  just	
  got	
  be>er….	
  

!!	
  
se	
  in	
  five	
  years	
  
sales	
  increa
Follow	
  up	
  act:	
  	
  Concierge	
  with	
  Apple	
  

2007	
  -­‐	
  2008	
  

Pioner	
  

ns	
  	
  
	
  Sessio
ing
	
  Shopp
nal
0	
  Perso
ver	
  40

	
  –	
  O
osiEon
w	
  P
red	
  Ne
Pionee
38%	
  Increase	
  i
n	
  Custom

er	
  Service	
  Ran
kings	
  
2008	
  -­‐	
  2010	
  
Saw	
  the	
  need	
  for	
  

	
  users	
  at	
  home	
  and	
  office…	
  	
  

…so	
  founded	
  an	
  IT	
  consultancy	
  specializing	
  in	
  Apple	
  products…	
  
	
  

..performed	
  troubleshooNng,	
  repair	
  service	
  and	
  training…	
  	
  

…and	
  made	
  more	
  customers	
  REALLY	
  happy	
  
In	
  2007	
  started	
  a	
  markeNng	
  consultancy…	
  

Develop

ed	
  webs
ites,	
  coll
ateral,	
  lo
POS	
  tags
gos,	
  	
  	
  
,	
  slide	
  de
cks	
  
ers	
  
	
  whitepap
Ted
bases,	
  cra
	
  data
ed	
  export
Retooled	
  markeNng	
  plans	
  
Refin
CraTed	
  a
pp	
  and	
  m
obile	
  str
ategies	
  
University of

Washington
Mobile Business Strategy
Certificate
What’s	
  Next?	
  
Combining	
  tradiNonal	
  markeNng	
  with	
  cuXng	
  edge	
  digital	
  
and	
  mobile	
  methods	
  to	
  create	
  the	
  intersecNon	
  between	
  
‘virtual’	
  technology	
  and	
  ‘tangible’	
  business…	
  
…or	
  what	
  I	
  like	
  to	
  call	
  –	
  ‘Omni-­‐Channel’	
  SoluNons	
  

Feel	
  free	
  to	
  reach	
  out:	
  
dochtermann@me.com	
  

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KC Dochtermann: Visual Resume

  • 1.
  • 2. I  was  born  in  Olympia,  Washington  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. ent   en  I  w Th l  at:   schoo to   University of Washington Bachelor of Arts, International Marketing, Minor in Japanese Cultural Studies
  • 12. 1997  -­‐  1999   Managed  sales,  procurement,  product  launches       Wrote  training  manuals  and  standards   Created  logos,  packaging,  newsle<ers,  collateral    
  • 13. And  then  I  went  to  work  at:     1999  -­‐  2001   Started  programs  in  South  Korea  and  Taiwan…   …launched  guerilla  campaigns  throughout  Asia…   …created  global  export  database…   …built  1st  program  website..   …and  made  ads  for  all     global  programs  
  • 14. 2001  -­‐  2007   And  then  it  just  got  be>er….   !!   se  in  five  years   sales  increa
  • 15. Follow  up  act:    Concierge  with  Apple   2007  -­‐  2008   Pioner   ns      Sessio ing  Shopp nal 0  Perso ver  40  –  O osiEon w  P red  Ne Pionee 38%  Increase  i n  Custom er  Service  Ran kings  
  • 16. 2008  -­‐  2010   Saw  the  need  for    users  at  home  and  office…     …so  founded  an  IT  consultancy  specializing  in  Apple  products…     ..performed  troubleshooNng,  repair  service  and  training…     …and  made  more  customers  REALLY  happy  
  • 17. In  2007  started  a  markeNng  consultancy…   Develop ed  webs ites,  coll ateral,  lo POS  tags gos,       ,  slide  de cks   ers    whitepap Ted bases,  cra  data ed  export Retooled  markeNng  plans   Refin CraTed  a pp  and  m obile  str ategies  
  • 19.
  • 20. What’s  Next?   Combining  tradiNonal  markeNng  with  cuXng  edge  digital   and  mobile  methods  to  create  the  intersecNon  between   ‘virtual’  technology  and  ‘tangible’  business…   …or  what  I  like  to  call  –  ‘Omni-­‐Channel’  SoluNons   Feel  free  to  reach  out:   dochtermann@me.com