11. ent
en
I
w
Th
l
at:
schoo
to
University of
Washington
Bachelor of Arts, International Marketing,
Minor in Japanese Cultural Studies
12. 1997
-‐
1999
Managed
sales,
procurement,
product
launches
Wrote
training
manuals
and
standards
Created
logos,
packaging,
newsle<ers,
collateral
13. And
then
I
went
to
work
at:
1999
-‐
2001
Started
programs
in
South
Korea
and
Taiwan…
…launched
guerilla
campaigns
throughout
Asia…
…created
global
export
database…
…built
1st
program
website..
…and
made
ads
for
all
global
programs
14. 2001
-‐
2007
And
then
it
just
got
be>er….
!!
se
in
five
years
sales
increa
15. Follow
up
act:
Concierge
with
Apple
2007
-‐
2008
Pioner
ns
Sessio
ing
Shopp
nal
0
Perso
ver
40
–
O
osiEon
w
P
red
Ne
Pionee
38%
Increase
i
n
Custom
er
Service
Ran
kings
16. 2008
-‐
2010
Saw
the
need
for
users
at
home
and
office…
…so
founded
an
IT
consultancy
specializing
in
Apple
products…
..performed
troubleshooNng,
repair
service
and
training…
…and
made
more
customers
REALLY
happy
17. In
2007
started
a
markeNng
consultancy…
Develop
ed
webs
ites,
coll
ateral,
lo
POS
tags
gos,
,
slide
de
cks
ers
whitepap
Ted
bases,
cra
data
ed
export
Retooled
markeNng
plans
Refin
CraTed
a
pp
and
m
obile
str
ategies
20. What’s
Next?
Combining
tradiNonal
markeNng
with
cuXng
edge
digital
and
mobile
methods
to
create
the
intersecNon
between
‘virtual’
technology
and
‘tangible’
business…
…or
what
I
like
to
call
–
‘Omni-‐Channel’
SoluNons
Feel
free
to
reach
out:
dochtermann@me.com