1. KAILASH NARAYAN PANTH
Contact: +919892021537/9892902709 / E-Mail: kailash_n@yahoo.com
MANAGEMENTPROFESSIONAL – CHANNELSALES SPECIALIST
SALES & MARKETING CHANNEL MANAGEMENT BRANCH ADMINISTRATION
Notable success in achieving results in highly competitive market environment; excels in driving revenue gains, managing distributors,
dealer networks and facilitating promotion of products in the Consumer Durable industry
PROFILE SUMMARY
MBA (Marketing) offering nearly 18 years of rich experience in the areas of:
-Strategic Business Development -Territory Management - Channel/Distribution Management
- Sales & Marketing - Credit Control/ Collections - Market/Competitor Analysis
-Branch Administration - Brand/ Product Promotions -Budgeting/Sale forecasting/MIS Reports
- After-sales Service - Client RelationshipManagement - Team Management/Trainings
Presently associated withV – Guard Industries Ltd. as Sr. Manager- Marketing (Branch Head) ; implementing competitive marketing
strategies for generating sales with a team of 6 Product Heads,18 Marketing, 5 Service, 4 SCM and 4 Accounts Personnel
Proven track record of directing ideas that fuel market place presence& drive revenue; successfully organized brand promotions&
product launches forbringing out USP of company’s productsand achieving higher sales against competition
Worked in close interaction with channel partners to assist them in promoting the products & expanding market share; effectively
controlled credits and monitoreddistribution networks&stock levels to ensure ready availability of the products at all times
Excellent at managing Branches within tight financial disciplines; led all aspects of operations including streamlining systems,
increasing business, facilitating trainings & enhancing internal control s; strong exposure of working on SAP – ERP
A Customer-Centric Professional with skills in managing After-sales Service Operations by utilizing in-depth product & market place
knowledge; ensured customer delight by achieving delivery & service quality norms leading to repeat & referral business
An Effective Leader with proven competencies in directing & motivating large cross-functional teams for the accomplishment of
organizational goals; possess excellent communication, negotiation& problem solving skills
NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER
Recognized as a Product Management Expert with skills in exploiting business potential, opportunities & clientele with the ri ght
product mix; recorded aYOY growth and earned regular incentives & recognitions for over the budget salesatV-Guard Industries
Played a key role in enhancingmarket shareby establishingchannel networks in high-potential markets of Maharashtra & Goa like:
o Set-up the dealer network in Maharashtra & Goa for Cinni® Fans, Tullu®Water Pumps &Cintu®Products of SahAgencies
o Expanded dealer network for all V- Guard products in the assigned region of Maharashtra&Mumbai, Thane, Navi Mumbai,
Palghar, Raigad, Ratnagiri, Sindhudurg, Nasik,Jalgaon, Dhule, Nandurwar, Ahmednagar, Aurangabad, Beed,
Jalna,Parbhani,Latur, Solapur, Kolhapur, Satara, Sangli, Karad, Pune &Osmanabad locations
o Appointed 15 Dealersin1 month forproducts like Stabilizers, Pumps, Fan, Water Heater & House Wire Cablesof V- Guard
Successfully launched V- Guard products ((Stabilizer, Fans, Water Pumps, Water Heater, DUPS/Battery, Wire & Cable and Solar
Water Heater) in 24 Districts of Maharashtra (Except Vidarbha) which resulted in enhancing brand visibility & product sales
Drove-up brands sales by organizing various sales promotion activities such as Dealer Meets, Electrician Meets, Plumber Meets,
Outdoor & In-Shop promotions while working at V- Guardwhich resulted in 35% increase in overall sales and gross margin
Independently established Mumbai Branch Office &Godowns;effectively enhanced product awareness by organizingDealer Product
Awareness Meets, Electrician & Plumber Meets, Hoardings, Kiosks at Flyover & Underpass at Pune –Expressway and Local Train
Branding while working at V-Guard
Directed complete Value Chain of Business entailing inventory & logistics management, curbing expenses, controlling operational
costs like freight, demurrages & penalties,monitoring collections and administering credit control at dealer’s end
Exhibited exemplary leadership skills by developing strong sales teams that can conquer any challenges, managing team functions
like recruitments, trainings, performance appraisals, employee engagement and retentions at V-Guard Industries Ltd
Promoted to senior positionson account of excellent performance
WORK EXPERIENCE
Since Jul’09: V – Guard Industries Ltd., Mumbai presently designated as Sr. Manager - Marketing (Branch Head)
Growth Path: Joined as Junior Manager – Marketing and rose to the position of Sr. Manager - Marketing (Branch Head) in Apr’11
2. As Sr. Manager - Marketing (Branch Head) Apr’11 -Till Date
Key Result Areas:
Spearheading the entire sales & marketing, administration, logistics and after-sales service functions for the Mumbai and Pune
Branches; planning budgets &forecasting monthly/ annual sales targets and executing them in a given timeframe
Monitoringcollections,controlling the credit limits of channel partners&implementing cost saving techniques to achieve maximum
profits;providing guidance, feedback and assistance on pricing for new and existing products to the management
Designing need-based business plans / strategies for revenue generation & realizing organizational goals ; developing new streams
for revenue growth; analyzing market trends & chalking out measures for countering competition
Identifying and networking with financially strong & reliable channel partners, resulting in deeper market penetration & impr oved
market share; monitoring sales force activities at channel partner’s end and ensuring availability of the products at all times
Implementing product positioning, SOPs,primary& secondary sales& business development efforts across the region in alignment
with company’s mission; organizing regular product & brand promotion activities to enhance sales
Monitoring branches performance for smooth operations of sales & service activities; providing relevant support to the branch es in
finalizing complex service contracts, resolving questions regarding processes & tools and implementing cost saving measures
Leading & monitoringthe performance of team members to achieve efficiency in operations;organizingregular trainings to en hance
their skills and creating a dynamic environment that motivates high performance amongs t theteam members
As Manager- Marketing (Branch Head) Oct’09 – Mar’11
Administered the branch office and contributed in achieving primary & secondary channel development & sale growth
Identified new dealers for establishing & expandingthe network of channel partners across Maharashtra (except Vidharva)
As Junior Manager – Marketing Jul’09 – Sep’09
Directed the distributor & dealer network in areas of Mumbai, Mumbai Suburb, Thane District &Navi Mumbai for all the products;
administered inventory & logistics management for supplying goods on time and reviewed sales and collection every week
Led a team of 3 Sales, 2 SCM & 3 Service Personnel and motivated them to achieve the sales target & collection on time
Jul’97 to Jun’09: Sah Agencies Pvt. Ltd., Mumbai as Branch Manager
Growth Path; Joined as Sales Executive and rose to the position of Branch Manager in Nov’04
Key Result Areas:
As Branch Manager Nov’04 toJun’09
Managed the branch office at Mumbai with a team of sales personnel including 8 employees in office and 5 in field ; formulated
annual plans for sales &field targets, controlled deviations and ensured achievement of the set targets
Monitored the inventory & logistics functions to ensure a regular and smooth supply to distributors/dealers; controlled the credit
limits of channel partners
Conducted analysis of competitor’s strategy and market dynamics and took proactive measures to generate sales like organizing
various sales promotion activities
Analyzed sales & contribution of various products, identified product-market gaps and provided continuous feedback on market
trends /pricing for new & existing products to the management
As Sr. Sales Executive Apr’00 to Oct’04
Managed sales & distribution of the company’s products like CinniFans&TulluWater Pumps through dealer/distributor network in
Mumbai and upcountry regions;appointed new dealers, organized sales promotion activities and monitored collections &credit
As Sales Executive Jul’97 to Mar’00
Developed a dealer network in Mumbai & suburbs and contributed in achieving the annual / monthly sales & collection targets
EDUCATION
MBA (Marketing) fromInstitute of Management Studies, Devi Ahilya University, Indore, MP in 1997
B.Sc.from Dr. Hari Singh Gour University, Sagar, MP in 1994
IT SKILLS: MicrosoftOffice, SAP - ERP and Internet Applications
PERSONAL DETAILS
Date of Birth: 5th April 1972 | Languages Known: English, Hindi, Partial Marathi& Guajarati
Address: B-406, Jeevan Dharma Society, KopriColony,Thane (E), Mumbai- 400 603
Location Preference: Western India | Industry Preference: Electrical / Electro Mechanical / Consumer Durable/White Goods