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Moving your business abroad

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Moving your business abroad

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When businesses decide to move abroad, the risks can be great, and some don't make the transition. We examine the key pitfalls of a business move abroad.

When businesses decide to move abroad, the risks can be great, and some don't make the transition. We examine the key pitfalls of a business move abroad.

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Moving your business abroad

  1. 1. The challenges of breaking into foreign markets
  2. 2. Moving or expanding your business abroad is a daunting task, and some business don’t make the transition. It becomes a question of translating a business model abroad, which can have mixed success when you’re dealing with a new and foreign market. As an international removal company, we thought we’d share some examples of what companies need to consider, and where they can go wrong.
  3. 3. This may seem like an obvious point, but cultural practices and different ways of doing business can make or break your organisation. Let’s look at a case study…..
  4. 4. Wal-Mart moves to Germany Wal-Mart’s expansion didn’t go as planned. Problems with visual merchandising, and the employees’ overly enthusiastic attitude with customers, didn’t fit with German culture. Home Improvement fails to crack China This was down to the cultural habits of the consumers. China has a very different model of home ownership and home décor, which wasn’t accounted for by Home Improvement
  5. 5. Whilst most successful international companies will pride themselves on their core values, flexibility in a new marketplace is key. This involves not departing from your core message too much, but also adapting to you new customer base. A good example is IKEA, which manufactured bigger drinking glasses to fit in with its new, US market when it began trading in America.
  6. 6. Big international corporations will most likely not vary their product lines too much across borders, with companies such as IKEA and Lush retaining their identity across borders. That said, the best companies will be flexible in terms of how they market their products to different consumers in different countries. To use the example of Bliss, they knew not to sell bath products in hot countries, as baths were probably less commonplace.
  7. 7. Serving international markets involves opening up infrastructure. Logistics can cover everything from the number of warehouses a company has, to how it handles payment details and deals with new technology. Even factors such as bandwidth on broadband can affect business efficacy.

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