1. JYOTHSNA M
BANGALORE, KA 560076 +91 8095111800
jmanchineela@gmail.com
1
MARKET RESEARCH PROFESSIONAL
WITH OVER 2.6 YEARS EXPERIENCE TRANSFORMING CONSUMER DATA INTO
MEANINGFUL AND ACTIONABLE INSIGHTS
MARKET RESEARCH ANALYST - SOCIAL MEDIA – HEALTH CARE
Research Associate with a strong analytical background with expertise on market
research seeking challenging assignments as Consultant/Analyst (Mid-Level), in a
growth oriented organization to improve Business Functionality and achieve target
through the skills obtained in my professional experience.
CAREER HIGHLIGHTS
 Has extensive market research experience including Social Media and HealthCare
industries with basic R programming, VB, SQL, BCP branding and report design skills.
 Has worked with high-level brands including Novartis, Novo Nordisk, GSK and Merck.
 Drawing information through various sites and tools such as Blogs, Facebook,
LinkedIn,Forums, Twitter, etc to provide consumer perception.
 Evaluate market and competitive conditions, current and emerging trends, and
industry-specific solutions such as Radian6, Automation Anywhere, Factiva,
Bloomberg, Meltwater to ensure optimal position in the marketplace.
 Exceptional strategist analyzing trends and forecasting sales to develop long-term
strategies, key objectives, and operations execution plans based on business best
practices as well as maximum growth and profitability.
WORK EXPERIENCE
COMPANY POSITION PERIOD
GENPACT Research Associate (Pharma
Client Product Research)
Jan 2014 – Jul 2015
SAGACIOUS INFOSYSTEMS Research Analyst (Markets
Investment and Research)
Mar 2013 – Jan 2014
CORE COMPETENCIES
 Data Collection  Data Mapping  Data Quality Check
 Data Profiling  Social Media Synthesis  Survey Methodologies

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EDUCATION
B.COM(Computers) from Dravidian University (2011)
PROFESSIONAL SKILLS
 CUTTINGEDGE MARKET RESEARCH
 STRONG LEADERSHIP
 RELATIONSHIPBUILDING
 INNOVATION
EXPERIENCE SUMMARY
GENPACT, Research Analyst, Bengaluru, KA, 2014-2015
Social Media Analyst / Market Research : International Clients of HealthCare
Promoted to a key position to manage market research and development to
determine conditions in local,regional, and national areas to maximize the
organization's position in the marketplace.
 Proven track record in completing projects and delivering results on time and on
target.
 Data synthesis and analysis with the help of human intelligence.
 Preparing methodology, search strategies, report structure, frameworks, identifying
parameters forthemes and key message.
 Designed reports on the basis of research findings and recommending to the clients
for the future decision making process.
 Collectedcustomer demographics, needs/preferences, and purchasing habits to
capitalize on new markets and identify methods to boost product demand.
 Played a key role in redesigning the company's product offerings in response to a
quickly changing market by researching the market extensively and developing
comprehensive customer profiles.
 Enabled immediate response to customer building needs and determined prime
building locations.
 Liaised with customers and other external sources as a corporate representative
 Formulated short/long-term plans and key objectives. Worked out measurable plans
of action to ensure success.
 Provided comprehensive reports for client companies interested in determining
presence across the marketplace.

3. 3
SAGACIOUS INFOSYSTEMS, Bengaluru, KA, 2013-2014
Market Analyst, Access Marketing & Affiliate Sales: Finance (EDGAR, US SEC)
Appointed as Entry level Research analyst to manage comprehensive margin and
marketing analysis. Assisted in analyzing business cases in support of the pricing
team for renewal and acquisition of Finance and Investment wholesale customer
requests.
 Tabbing areas in procedures manual, which personalize it and makes it usable.
 Tabbing by real-life issues (always ensuring that updates are included)
 Compile and evaluate data foridentifying competitors and reviewed prices, sales,
marketing, distribution, products, and financial feasibility to ensure optimal product
offerings and elevate market presence.
 Customized existing queries and utilized existing query models to draw relevant
customer information for development of financial reports utilized in forecasting,
trending, and results analysis.
 Generated relevant financial information forspecific business cases, products and
upload the modified data using a Visual Basic tool to FTP share.
 Interact with third part vendors and other agencies
 Develop sales aids and factsheets for periodic EOM, EOY and EOD processing
 Simplified project standardization procedures by employing prescribed strategy rules
 Participated in Standardized project survey protocols to ensure uniformity
PERSONAL SKILLS
 Excellent oral and written communication skills
 Effective organizational and interpersonal skills with strong attention to detail
 In depth knowledge of working with community team to ensure that best practices
remain in sync with success factors
 Proven ability to collaborate as well as work independently