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Link Building for Bloggers (Wordpress)

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Link Building for Bloggers (Wordpress)

  1. 1. Link Building for Bloggers Justin Briggs Head of SEO & Social, Big Fish
  2. 2. Link Building for Bloggers (and those who use Wordpress) Justin Briggs Head of SEO & Social, Big Fish
  3. 3. Justin Briggs Head of SEO & Social Media
  4. 4. @JustinRBriggs
  5. 5. JustinBriggs.org
  6. 6. Getting Up to Speed
  7. 7. What Is SEO?
  8. 8. Click Distribution Studies
  9. 9. SEO Basics
  10. 10. Source: http://www.seomoz.org/beginners-guide-to-seo
  11. 11. Wordpress SEO 101
  12. 12. "a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google http://www.mattcutts.com/blog/seo-for-bloggers/
  13. 13. Wordcamp 2011 • http://bit.ly/wordcamp2011
  14. 14. Yoast’s Guide to Wordpress SEO • http://yoast.com/articles/wordpress-seo/
  15. 15. Yoast’s Wordpress SEO Plugin • http://yoast.com/wordpress/seo/
  16. 16. 9 Ways to Build Links as a Blogger
  17. 17. #1 Content Exposure
  18. 18. http://www.outbrain.com/
  19. 19. StumbleUpon posted content to their Facebook and Twitter
  20. 20. #2 Guest Blog
  21. 21. Just a Stanford blog with guest There is no contact information. posts… Fail.
  22. 22. This will give you their email.
  23. 23. #3 Reverse Image Search
  24. 24. http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
  25. 25. #4 Theme & Plugin Links
  26. 26. #6 Asset & Exclusive
  27. 27. #7 Blogging Contest
  28. 28. Blogging Contest 1. Make easy to enter (no link requirement). 2. Gave them email address. 3. They emailed in their post. 4. Reply with link request.
  29. 29. 85% placed the link! Hi <Their Name> Thanks for your entry. I will pass it on to the judges. Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest? This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>. Thanks! <Your Name> I tested multiple templates. This one won.
  30. 30. #8 Contact Exporter
  31. 31. #9 Infographics
  32. 32. http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ http://www.seomoz.org/blog/how-to-build-links-with-infographics
  33. 33. Real Cases Studies of Link Building
  34. 34. Make It a Sure Thing
  35. 35. http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
  36. 36. Temporal Events For Causes
  37. 37. Get Community Buy In
  38. 38. Also built relationship with geek and feminist writers. Asked if they’d help spread the word. (Send outreach emails.)
  39. 39. Support The Cause (Formally and Informally)
  40. 40. Acquired more links for GGC than Big Fish
  41. 41. Create Serendipity
  42. 42. How Bruce Campbell got me links.
  43. 43. Take Your Content Offline
  44. 44. Thanks! Questions?

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