Storytelling & Problem Solving: The Key to the Infectious Blog

Storytelling & Problem Solving

The Keys to the Infectious Blog

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So Tell Me a Story ...


Elements That Make A Great Story

• Easy to retell (be the minstrel)

• It must be Worthy of retelling

• Often uses a “cause and effect” fulcrum

• Holds a sense of truth/reality for the audience

• Should act as a catalyst for further its discussion

• The best stories are timeless and plausible to
multiple generations

• It must hold a combination of “interest
+ value” to audience


So Let Me Tell You a Story ...


So Let Me Tell You a Story ...
So Let Me Tell You A Story...


Zombies

• Eat Brains

• Cannibalistic

• Dead or infected

• Are more dangerous in hoards

• Unpredictable

• Insatiable


EMP: Electromagnetic Pulse


Imagine What Would Happen if I Told You...

• all electricity stopped

• transportation ceased

• available food supplies were depleted in a week

• no internet, no cell service, no prescriptions, no
water filtration, no sanitation, no medical
prescriptions, no prioritizational data, no fuel, no
credit cards, no funds transfer, no food storages, no
climate control, no civil service communications

http://www.onesecondafter.com/


9 Meals Away From Anarchy


Foundations


So What Makes Compelling Content?


PROBLEM SOLVING = VALUE = RETENTION


What Do You Mean Problem Solving?

• I want to make more money

• I want to be respected (maintain relevance)

• I don’t want to spend more money

• I don’t want to be left behind

• I want to be educated (fast)

• I want to simplify

• I want to grow

• I want to ...


Do People Really Care About Problem Solving?


Sound Science

MYTH DEFINE APPLY TEST
CONCLUSION
“STORY SEED” PROBLEM SCIENCE THEORY

UNEXPECTED
OUTCOMES?


But My Blog is About Cooking!

MYTH DEFINE APPLY TEST
CONCLUSION
“STORY SEED” PROBLEM SCIENCE THEORY

COOKING IN DEFINE DEFINE SELECT WINE
LET SIMMER
HIGH ALTITUDE PROBLEM TECHNIQUE PAIRING


Tell a Story. Resolve a Problem. That’s it?


Establishing Your Blog’s Brand Equity

• Has your blog become a brand?

• What value do you think it brings your audience?

• Are you consistently bringing that value to your audience?

• Do you engage your audience and seek to keep your brand fresh and relevant?

• Are you willing to evolve?

JusticeMitchell.com

TRENDING
AUDIENCE
YELLING ADVERTISING SOCIAL MEDIA HOW-TO
EVOLUTION
WITH OPINION


Human Nature


Human Nature, Messaging & Engagement

HUNT OBTAIN EXTEND

• Explore • Collect • Create Importance
• Discover • Interpret & Digest • Determine Sides
• Research • Rationalize • Re-create Ownership
• Solve • Prioritize • Teach & Share


Human Nature, Messaging & Engagement

EXTEND

BLOG ENGAGEMENT EXPECTATION NEED

• Create Importance
• Determine Sides
• Re-create Ownership
• Teach & Share
TRUST


Key Takeaways

• Question: Do your posts have a “story seed?”

• Question: Would you be willing to retell your content?

• Question: Do your posts solve a real problem and offer real value?

• Question: Are you inviting your readers to become experts too?

• Question: Does your blog (as a whole) have a brand larger than
you? Should it?

• Post, Listen, Engage & Advocate.

• Buying a standard metal trashcan, lining it with cardboard and
placing all your needed survival electronics inside of it has shown
itself to be a worth “Faraday Cage” sheltering these products from
a possible EMP.


Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com


Storytelling & Problem Solving: The Key to the Infectious Blog

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Storytelling & Problem Solving: The Key to the Infectious Blog