Career Start-Ups: Leveraging Social Media Professionally

Career Start-Ups: Leveraging Social Media Professionally

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Interactive Creative & Social Media Director
Designer • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy

Hi.

@justicemitchell


You the Person. You the Story. You the Product. You the Brand.


Elements of the Brand: YOU

Voice Expertise Your Look

• Organized • Cool
• Executive • Creative
• Logical • Unexpected
• Professional • Passionate


You The “Start-Up”


What is the modern employer looking for?


Modern Employer: Needs

• Versatility

• Creativity

• Efficiency

• Eclecticism

• Passion

• Loyalty

• A Leadership platform
Instantly Billable


What an Employer Wants to See:

Candidate:

• Automotive

• Travel

• Entertainment

• Outdoor Recreation

• Musician

• Cool-Hunting

• Organizations

• Artist


What an Employer Wants to See:

Social “Proof”


If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?

Personal Professional

Perception Vs. Reality - what you show is all they know.


Lock It Down


Selling YOU the “Start-Up”


Sales Tools for You

• Your portfolio

• Your resume

• Past work experience

• Previous Internship?

• Marketing material


Building the Brand of YOU


Launching Your Start-Up Online With Social Media Channels

WWW.YOURREPUTATIONGOESHERE.COM
WordPress • SquareSpace • Blogger • Tumblr

BUSINESS PAGE BUSINESS PAGE


Your POWERHOUSE!

Uses: New Channels to watch:
• Company Research • Favo.rs
• Networking • Branch Out
• Posting • ReferralKey
• Thought Leadership • BeKnown
• Feedback • PoolDip

Resume: Groups: Answers: Alumni: Jobs Board:
• Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be
• Make sure it conveys apply to your career the questions • Present your brand for timely
your brand essence • Be authentic and smart • Support your answers the consideration of • Follow directions for
• Convey your brand using when you post with links entrepreneurial alums submitting to each job
only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover
your career conversations work, but don’t sell letter for each job posting
yourself only to show you understand
their brand


Alternate Social Channels

© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Email Marketing Your Brand

Objectively is seen as an alternative to connecting to your brand outside of social channels.
Many find email as a passive connection to a brand or service.

• Create easy sign up on your website

• Create “story seeds” (payoff within your social graph)

• Invite people into your social channels

• Launch blog posts

• Brand retention


Launching Your Start-Up Online With Social Media Channels

Setup a Profile at: ABOUT.ME


Creating The “F3”

3rd. 3rd. 3rd.
2nd. 2nd. 2nd.

FRIENDS FANS FOLLOWERS


Becoming a Social ROCKSTAR


What Should I Be Doing In MY Social Channels?

Posting
Listening
Introduction
Engaging
Asking Questions
Solving Problems
Maintaining Conversations
Rinse & Repeat ...


FOLLOW
& LISTEN

Social Media With Potential Employers

• CEOs
Following • Hiring Managers
Listening • Executives
Introducing
Making Nice
Ask Questions
Rinse & Repeat...


Location & Conversations


The Dangers In Social Media

= RADIO SILENCE


Career-Killing Suicide Posts


Social DOs and DON’Ts

YOU MUST: YOU MUST NOT:
• Listen, then respond • Aggressively Sell yourself

• Solve problems • Dominate social threads

• Be authentic, caring & respectful • Needlessly debate, defend or take sides

• Invite feedback & criticism • Overload your F3 with too many posts at one time

• Empower others with content they can use • Discuss personal matters in a professional setting

• Invite others to pass along your content • Post materials that could affect your brand

• Ask everyone to participate • Be an asshat


The New World Job Hunters


Social Groups & Communities


Working The “F3”

• Update them on your situation globally

• Reach out on a one-to-one basis

• Inform them as to the type of job you are looking for

• List the companies (especially if the contact works for one of them) you would like to work for

• Follow up with them (no more than once a week)

3rd. 3rd. 3rd.

2nd. 2nd. 2nd.

FRIENDS FANS FOLLOWERS


RESEARCH

Turning “YOU” into “SME”


Social Mix

Determining a social channel mix should be kept simple at first unless you have the
necessary information to reach out and engage the more specific channels.

FACEBOOK GOOGLE+

TBD SOCIAL WEBSITE EMAIL BLOG TBD SOCIAL

TWITTER YOUTUBE


Content Creation

• Trending topical news (follow trending Twitter topics)

• “10-steps” (or however many) to answering a specific industry question

• Discuss challenges from your past experience and how you overcame

• Personalize your content by folding in elements of your personal life

• Interview industry leaders and possible job prospects

• Prognosticate on the future of your industry

• HAVE A PROFESSIONAL OPINION - with the willingness to change it


Content Pitfalls

• Lame headlines

• Trying to be too broad

• Not cross linking your content

• Not making your content SEO ready

• Not writing for your audience/customer

• Only talking about your company/services

• Not asking for, or suppling, ways for feedback

• Not responding to feedback

• Hiding your expertise

• Inconsistency


Creating SME’s with “Thought Leadership”

PRESENTATIONS

E•BOOKS & DOCUMENTS
TRAINING
EDUCATIONAL
CONTENT
CONTENT

SURVEYS & TESTING


You The “Empire”


Key Takeaways

• Clean and up to date!

• Work slowly to migrate social media into your lifestyle

• Be MOBILE READY (http://infostripe.com)

• Be consistent; maintain “you the brand”

• Brand all your self promo’ materials and messaging to include your “social graph”

OMG YES!

Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com


Great Sites To Follow About Social Media & Blogging & Stuff

• http://adage.com/power150/ • http://www.jaffejuice.com/ • http://www.slashdot.org/

• http://www.mashable.com/ • http://www.socialwayne.com/ • http://www.almostsavvy.com/

• http://www.socialmediaexaminer.com/ • http://www.smedio.com/ • http://socialmediainfluence.com/

• http://www.chrisbrogan.com/ • http://heidicohen.com/ • http://dannybrown.me/

• http://www.copyblogger.com/ • http://www.twitip.com/ • http://www.socialmediainformer.com/

• http://www.likeable.com/blog/ • http://www.kikolani.com/ • http://www.mediabadger.com/blog/

• http://www.socialmediatoday.com/ • http://www.briansolis.com/ • http://www.ducttapemarketing.com/blog/

• http://www.wearesocial.net/ • http://www.scottmonty.com/ • http://www.socialnorth.com/

• http://www.social-media.alltop.com/ • http://www.socialmedia.biz/ • http://www.smashingmagazine.com

• http://www.bethkanter.org/ • http://www.socialfresh.com/ • http://www.starmark.com/blog/social/

• http://www.christopherspenn.com/ • http://www.socialtimes.com/ • http://bit.ly/HiwY8w

• http://www.converstations.com/ • http://www.searchenginepeople.com ...or just Google it.


Career Start-Ups: Leveraging Social Media Professionally

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (10)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Career Start-Ups: Leveraging Social Media Professionally

Ähnlich wie Career Start-Ups: Leveraging Social Media Professionally (20)

Mehr von Justice Mitchell

Mehr von Justice Mitchell (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Career Start-Ups: Leveraging Social Media Professionally