App Store Optimization is a crucial piece of the Mobile App Marketing. We will provide a service to help you rank higher in an app store’s search results and increase conversion rate on an app store's landing page.

1. App Downloads
ASO on-page:
Conversions
Inbound traffic: paid
ads, PR and etc.
App Rankings
ASO keywords:
FREE organic traffic from
app store search
1
2 3
4
5
ASO on-page
ASO keywords
Total CPI
App Marketing Loop

2. App Store Optimization Services
justforward.co

3. App Downloads
Sources
Organic Paid
• App Stores Search
• Review Articles
• Word of Mouth
• etc.
• Facebook Ads
• Twitter Ads
• CPI networks
• etc.
Usually FREE traffic, high Life
Time Value and Retention

4. (Image Credit: Statista)
1.5 million apps in Google
Play and 1.4 million apps in
Apple’s App Store

5. (Image Credit: Fiksu)
Cost Per Loyal User Index
reached $3.09

6. (Image Credit: Fiksu)
Cost Per Install Index reached
$1.53 for iOS, $1.74 for Android

7. What is ASO?
• App Store Optimization is the very first thing that has to
be done as a part of app marketing activities.
• It is the cheapest and very effective way to drive
organic app downloads.
• It consists of the two main parts: optimization on
search in app stores (keywords); on-page optimization
(all assets and copy on an app store landing page of an
app).
justforward.co
FREE organic app downloads with
the highest Life Time Value

8. !
justforward.co
According to a Forrester study,
63% of apps are discovered
through App Store search

9. App Marketing Loop
As a final result total Cost Per Install decreases, no matter
which traffic channel the app publisher employs. The entire
concept looks like a loop, where ASO adjusts the system and
gives additional high-quality organic app installs, decreasing
CPI for the entire app marketing process.

10. Recent Results
7k downloads at zero $
on marketing via ASO
10 times more organic
app downloads via ASO
ASO for Best New App
of May 2015 in Russia
ASO for soft launch in
Russia and Germany

11. “We had a great Content Marketing collaboration with Timur
Taepov, founder of Justforward.co. At AppTweak, we love
finding valuable ways to spread and communicate useful
content. Timur’s contribution on our blog has been a huge
success and appreciated by our users, thanks!”
Laurie Galazzo - Content Strategist at
AppTweak.com
Testimonials
When we launched Avtodrug, we clearly understood that we
needed organic traffic and that it would not be enough to
simply publish an app in the App Stores. A very respected man
in the mobile industry recommended Timur Taepov to us. Timur
met the project deadline and gave us 70% growth in our daily
organic traffic. Now we rank in top positions for a number of
keywords that undoubtedly is a result of Timur's activities.
Co-founders of the mobile application
Avtodrug (Best New App May’15 Russia)

12. We contribute to mobile
app blogs on

13. ASO is Important for Everyone
from major players indie studios
to

14. • App icon
• Visible app title part
• Screenshots
• Description
• What’s new
Search optimization:
• Keywords optimization in app title and keyword field
On-page optimization:
justforward.co
The Main Aspects of ASO

15. justforward.co
We cover major app stores

16. justforward.co
Feel free to contact us via e-mail:
timur@justforward.co
Contact