1.
What's Your Big Idea?

2.
What’s your big idea? Whether it’s
expanded offerings, a new go-to-market
approach, or changing your positioning.
Here are 14 steps to make a Sales/
Marketing executive’s “big idea” a success.

3.
DEFINE
CHANGE

4.
1. Forge a common set of change priorities
among leadership
2. Bring together a cross-functional group to
identify the “key plays”
3. Develop a sales transformation roadmap
of launch events and recurring field
communications

5.
BUILD TOOLS
FOR CHANGE

6.
4. Agree on change indicators
5. Build a project plan
6. Gather customer insight content
7. Create conversational tools
8. Compile into just in time, sales ready playbook

7.
LAUNCH
THE CHANGE

8.
9. Bring sales teams and their managers
together for a launch event
10. Focus on live opportunities, allowing for real-
world application
11. Drive immediate implementation through
sales manager coaching

9.
SUSTAIN THE
CHANGE

10.
12. Manage to defined leading indicators
of success
13. Gather sales teams to share
success stories
14. Update the playbook content and tools
based on sales insights and lessons learned

11.
Read More about
Sales Transformation

12.
DSG helps B2B companies
implement their
“Big Ideas” for Growth
Learn More about DSG

13.
Connect with us