Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. Customer Persona helps you to identify & set your right target market. Check this presentation with a completed template for an HR Service firm and a Blank template to use it for your own. Build your desired customer profile today, save your time and ad budget and get more revenue in the process. Contact me: hello@jmustafa.com for growth marketing or sales consultation.

1. CUSTOMER PERSONAS
HOW TO MAKE
FOR YOUR BUSINESS
A DIGITAL RESOURCE BY

2. WHAT TO EXPECT FROM THIS RESOURCE?
• What Are Customer Personas?
• What Are Negative Customer Personas?
• How To Use Customer Personas?
• How To Build Customer Personas?
• Make Your Own Personas Using Templates

3. WHAT ARE CUSTOMER PERSONAS?
Customer personas are fictional and generalized representations of
your ideal customers. They help you understand your prospective &
current customer better, and make it easier for you to make content
to the specific needs, behaviors, and concerns of different groups.
Simply, Customer Persona helps you to
identify & set your right target market.

4. WHAT ARE NEGATIVE PERSONAS?
Negative Customer Personas are the representation of who
you don’t want as an customer.
This could include, for example, professionals who are too advanced for
your product or service, students who are only engaging with your
content for research / knowledge, or potential customers who are just
too expensive to acquire.
(because of a low / high average sale price, their possibility of taking the
service, or their unlikeliness to purchase again from your company.)

5. HOW TO USE CUSTOMER PERSONAS?
Customer personas allow you to personalize or target your
marketing message for different segments of your audience.
Campaign 1 Campaign 2 Campaign 3

6. HOW TO BUILD CUSTOMER PERSONAS?
Customer personas are created through research, surveys, and interviews of
your target audience. That includes a mix of current & potential customers,
and those outside of your database who might align with your target audience.
Take phone or
in-person
interview
Find trends from
your existing
customer database
Ask your
sales team
Ask leading
question when
collecting contacts
through promotion
Types of fashion
you prefer?
Your company
employee number?
Which social media
you actively use?
Who buys
our product?

7. If You’re a HR Management Firm
Take a look at one of your customer persona

8. Persona Name:
Background
Afroza
Demographics
Identification
• Senior Human Resource Manager.
• Worked at the same company for 8 years; worked her way up from
HR Executive.
• Married with 1 children (Aged 3).
• Mid-aged Female.
• Age 28 – 35.
• Income 120k per year.
• Urban Household.
• Calm & contained.
• Prefers email over social media.
• Do not respond in her phone during the office time.
Job, career, family
Male/ Female, Age,
Gender, Location
Personality, Communication
Preference
WHO?

9. Persona Name:
Goals
Afroza
Challenges
Our Solution
• Create a pipeline of candidates to hire on a quarterly basis.
• Support sales & operation teams with new talent training.
• Getting everything done with just two member in the team.
• Bring freshness to the training module on a quarterly basis
• Make it easy to create a pipeline for her to filter out the candidate
and send only the qualified ones.
• Evaluate her training module with the changing goals of sales and
operation team to provide suggestion for training module.
Primary & Secondary goal
Primary & Secondary
Challenge
To help our persona achieve their
goal & overcome challenges
WHAT?

10. Persona Name:
Real Response
Afroza
Common Objection
• I do not have enough time to sort-out the CV’s sent by my
executives and find time to interview them beside my regular HR
work.
• I also do not have enough time / difficulty in understanding the
changes in sales & operation department to come up with new
modules of training.
• I do not have any automation system in place. Everything is
manual.
• I am worried that, I will not be able to hire enough qualified talent
in the next quarter as the pipeline is dried up.
• I do not want to make the training modules all by myself as they
may not be effective for sales & operation department enough.
About goals & challenges
Why they won’t buy our product?
WHY?

11. Persona Name:
Core Marketing
Message
Afroza
Pitch Lines
• Integrated web based recruitment pipeline creation & training
module creation.
• We will build the pipeline by sorting out the best CV’s, take
interview & send you the pre-qualified candidates. At the same
time, training modules will be made by our domain experts after
having multiple meeting with your sales & operation department.
• You can access all the data from our CRM system (with email
update). You don’t have to make or receive calls to check them.
How should you present your
solution to the customer persona?
Sell your solution to the persona?
HOW?

12. Persona Name:
Background
Demographics
Identification
Job, career, family
Male/ Female, Age,
Gender, Location
Personality, Communication
Preference
WHO?

13. Now it’s your turn
Try by yourself with the blank templates

14. Persona Name:
Goals
Challenges
Our Solution
Primary & Secondary goal
Primary & Secondary
Challenge
To help our persona achieve their
goal & overcome challenges
WHAT?

15. Persona Name:
Real Response
Common Objection
About goals & challenges
Why they won’t buy our product?
WHY?

16. Persona Name:
Core Marketing
Message
Pitch Lines .
How should you present your
solution to the customer persona?
Sell your solution to the persona?
HOW?

17. How do you like it?
Feel free to share it with your colleague
if it helped you learn new things.

18. Junayed Mustafa is a marketing and sales consultant with experience of
working for tech-start ups, SME’s to Forbes listed brand.
He regularly blogs at JMUSTAFA.COM and featured in Business
Standard, Tech in Asia and local media like ATN & Maasranga Television.
His aim is to build a pool of next generation marketers and sales
professionals from Bangladesh who can compete equally with the
talents from western hemisphere.
VISIT THE SITE FROM HERE