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Advertising copy

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a ppt that will help you get all the information about ad copy.....thank you REGARDS JUNAID AHMAD KHAN

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Advertising copy

  1. 1. PRESENTED BY:- JUNAID AHMAD KHALID HAMEED SUYASH NIGAM SHIVAM AHIRWAR VISHESH AGARWAL
  2. 2.  It includes all the elements of an advertising messages whether printed or broadcast.  In print media: it includes the heading, sub- heads, picture, caption, logo, borders & other illustration & visual symbols.  In TV: motion, sight, sound, ( words spoken by the characters in script, plus music & sound effects as well as illustrative materials, actions, & even camera cues.
  3. 3. It should have Attention value. It must be Suggestive value. It should have conviction value. It should be Emotional value. It should educate the people.
  4. 4. It should be simple. It should be true. It should have motivational value. It should have memorizing value.
  5. 5.  SCIENTIFIC COPY  DESCRIPTIVE COPY  TOPICAL COPY  NARRATIVECOPY  INSTITUTIONAL COPY
  6. 6.  PERSONALITY COPY  QUESTIONING COPY  EDUCATIVE COPY  CONVERSATIONAL COPY  SUGGESTION COPY  ANNOUNCEMENT COPY
  7. 7. It may be divided into three parts:- 1. Description of advertisement. 2. Selection of pictures. 3. Preparation of layout or design of advertising copy.
  8. 8.  In this part we determined all the facts to be given in advertisement copy.  Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites.  The product, title of advertising copy, name of advertiser & features that may encourage to the prospective customers to purchase the product.
  9. 9.  An advertising copy contain generally some pictures as they may attract the consumers. Like 1. Showing the production process. 2. Pictures of the consumer using the product. 3. Pictures showing comforts & benefits. 4. Pictures showing with its trade mark etc...
  10. 10.  At the last stage advertising copy is prepared by the enterprise.  Designer of enterprise sets the pictures along with advertisement message in suitable attractive & appealing style.  When the designer finals the copy and it sent for printing, thus ad. Copy ready for advertising.

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