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CHAPTER 5
Business opportunity ideation innovation and creativity
 MARKETS
- This refers to the number of
prospective buyers,
competitors, the price and the
quality of goods and services
that have to be analyzed.
 INDIVIDUAL INTEREST
- Business interest of
individuals should match
business opportunities.
 CAPITAL
- The serves as the fuel that
keeps the business operating.
 Skills
- The entrepreneur should have
the proper skills in the
business he is going to
undertake.
 SUPPLIERS OF INPUTS
- It is important that there are
steady supplier of raw material
and other inputs in business.
 MANPOWER
- The success of ant business
also depends on the efficiency
of its employees.
 TECHNOLOGY
- Entrepreneurs should be aware
of the presence of technology
to improve their products or
services or introduce new
innovation.
Business opportunity ideation innovation and creativity
1. Look at other successful
businesses/entrepreneurs.
Looking up at other
entrepreneurs as a role model
that could be an inspiration,
by doing what they have done or
do it even better.
2. Respond to a problem area.
The solution to a problem might
be transformed into a business
venture.
3. Home-Based Business Option.
These must not be taken for
granted, for there are some big
businesses that started as a
small business at home.
4. Linkage of Resources. The
entrepreneur can produce his
own input instead of buying
them.
Business opportunity ideation innovation and creativity
 Defining the problem
 Making a preliminary
investigation
 Planning the research
 Gathering the data
 Analyzing the data
 Reaching a conclusion
 Implementation and evaluating
decision
Business opportunity ideation innovation and creativity
ACCORDING TO FAJARDO
 INTRODUCTION
- If consumer awareness and
acceptance of product are low,
launch through the use of
marketing activities, which make
the profit low due to cost of
development and marketing
activities.
 GROWTH
-To meet the growing demand,
product distribution is expanded.
Sales rise rapidly as product
becomes popular.
 . MATURITY
- Sales are still rising, but rate
of increase has declined. At the
latter part, a sale reaches its
peak, while profit begins to
fall.
 DECLINE
- There is a sharp fall in sales
volume, while profit curve
becomes almost flat or
horizontal.
Business opportunity ideation innovation and creativity
 The service-based business
- Common examples of service Based
businesses are consultancy,
barber shops, repair Shops,
beauty parlours, care giving,
designing works, rendering
Professional services, such as
engineers, dentistry, medical
Doctor, and others where there is
no need to manufacture something.
 Trading or product-based business
- This is a buy-and-sell
transaction that can happen in
your storehouse, showroom, or any
other structure less environment.
An example of this is putting up
a grocery store, bakery products,
or general construction
materials.
 Manufacturing business
- This is a manufacturing or
production based business by
creating a product. Manufacturing
can be as simple as creating
hand-painted T-shirts or ceramic
vases and now, the most popular
is candle making, which can be
done in your home.
 Licensed business opportunities
- If you find some difficulties in
launching a product or service,
it is a good idea to look for
licensed business opportunities.
Franchising is a business format
somehow very similar to licensed
business operations.
 Distributorship
- This is where an independent
entrepreneur, company, or
individual enters into an
agreement or contract to offer,
sell, or distribute a particular
product, but is not entitled to
use the manufacturer's trade name
as part of its own trade name.
 Rack Jobber
-This involves an agent or buyer
entering an agreement with a
parent company to market its
goods to various stores by means
of strategically located store
racks.
 Wholesalers
- These sell the product of
manufacturers or producers to
retailers and other distributors
who have direct dealings with the
end users or customers
 Subcontracting
- This is a familiar form of
business format in the garments
sector, as well as the shoe
industry. This involves signing
up an arrangement with a major
producer to complete a set of
product components on a pre-
agreed price.
 Vending machines routes
- These are placed in various
places or locations. The
entrepreneur needs to have
substantial capital Outlay as he
had to pay for the vending
machine, including using the
stocks to be vended.
Business opportunity ideation innovation and creativity
 Is the process of coming up
with an idea. It is using
creativity and question like
"what if?"
 This should be the first
investment of anyone who seeks
to be an entrepreneur, such the
idea has to be new or if not,
should be innovative.
 a). Needs/ wants drives
 b). Time - saving drives
 c). Money saving
 d). Unique or incorporating
strong competitive advantages
 e). Link to personal interest,
preferably passion.
 Recognizing the needs
 Improving an existing product
 Recognize trends
 Be aware of everything
 Questions and assumptions
 Naming it, then, develop it
a). Do not let your idea follow
money, let money follow your
ideas.
b). See yourself as problem solver
c). Use research as a weapon
against failure
d). Make sure your idea has
longevity
e). Take a risk on you idea
f). Test your idea against the
past, present, and future
g). Know the idiosyncrasies of
your market
a). Confidentiality agreement
b). Patents
c). Trademarks
d). Copyrights
Business opportunity ideation innovation and creativity
 Creativity, Innovation and
entrepreneurs are inseparable
creativity is an essential part
of innovativeness the starting
point of a process which is
skilfully managed and brings an
idea into innovation
a. Freedom- A sense of control over
one's work ideas
b. Good Project Management- a
manager serves as good role
model
c. Sufficient Resources - access to
necessary resources
d. Encouragement- management
enthusiasm for new ideas
e) Various Organizational
Characteristics- a mechanism for
considering new ideas
f) Recognition- a general sense that
creative work will receive
appropriate feedback, recognition and
reward
g) Sufficient time- time to think
creatively about problem
h) Challenge - a sense of challenge a
rising from intriguing nature of the
problem itself
i) Pressure - a sense of urgency that is
internally generated from competition
as a personal sense of challenge
j) Outside of organization - from a
general desire to accomplish
something important.
Business opportunity ideation innovation and creativity
 Innovation is doing something
different . It could be
introducing either something
new or different. Innovative is
a characteristic of an
individual, team, or
organization. Create ideas and
develop them to usable products
or services .
1. EFFECTING A NEW POLICY-
creating change or orientation or
direction.
2. FINDING NEW OPPORTUNITIES-
developing an entirely new
product or opening new market .
3. DESIGNING NEW STRUCTURE-
changing the formal structure,
reorganizing or introducing a new
structure.
4. DEVISING A FRESH METHOD-
introducing a new process,
procedure or technology for
continued use.
a) Valued place of creativity and
innovation in general;
b) An orientation towards risks
c) A sense of pride in the
organization and it's members;
and the enthusiasm about what
they are capable of doing; and
d) An offensive strategy of taking
the lead towards the future.
 Innovation is not only for a
change, but also for the search
in excellence
 Not only in producing a product,
but also in the form of
innovative system and services.
 Entrepreneur has a variety of
option in deciding what kind of
business he is going to put up.
 He can go to market scanning to
see what is needed.
 He should not limit himself in
going into manufacturing of sari-
sari store or market niche bur
developing similar product or
service should examined.
 Buying franchise
 Being subcontractor
 Innovating an existing product,
system or services.
 Sponsoring a start up business
 Acquire an on going business.

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Business opportunity ideation innovation and creativity

  • 3.  MARKETS - This refers to the number of prospective buyers, competitors, the price and the quality of goods and services that have to be analyzed.
  • 4.  INDIVIDUAL INTEREST - Business interest of individuals should match business opportunities.
  • 5.  CAPITAL - The serves as the fuel that keeps the business operating.
  • 6.  Skills - The entrepreneur should have the proper skills in the business he is going to undertake.
  • 7.  SUPPLIERS OF INPUTS - It is important that there are steady supplier of raw material and other inputs in business.
  • 8.  MANPOWER - The success of ant business also depends on the efficiency of its employees.
  • 9.  TECHNOLOGY - Entrepreneurs should be aware of the presence of technology to improve their products or services or introduce new innovation.
  • 11. 1. Look at other successful businesses/entrepreneurs. Looking up at other entrepreneurs as a role model that could be an inspiration, by doing what they have done or do it even better.
  • 12. 2. Respond to a problem area. The solution to a problem might be transformed into a business venture.
  • 13. 3. Home-Based Business Option. These must not be taken for granted, for there are some big businesses that started as a small business at home.
  • 14. 4. Linkage of Resources. The entrepreneur can produce his own input instead of buying them.
  • 16.  Defining the problem  Making a preliminary investigation  Planning the research  Gathering the data  Analyzing the data  Reaching a conclusion  Implementation and evaluating decision
  • 19.  INTRODUCTION - If consumer awareness and acceptance of product are low, launch through the use of marketing activities, which make the profit low due to cost of development and marketing activities.  GROWTH -To meet the growing demand, product distribution is expanded. Sales rise rapidly as product becomes popular.
  • 20.  . MATURITY - Sales are still rising, but rate of increase has declined. At the latter part, a sale reaches its peak, while profit begins to fall.  DECLINE - There is a sharp fall in sales volume, while profit curve becomes almost flat or horizontal.
  • 22.  The service-based business - Common examples of service Based businesses are consultancy, barber shops, repair Shops, beauty parlours, care giving, designing works, rendering Professional services, such as engineers, dentistry, medical Doctor, and others where there is no need to manufacture something.
  • 23.  Trading or product-based business - This is a buy-and-sell transaction that can happen in your storehouse, showroom, or any other structure less environment. An example of this is putting up a grocery store, bakery products, or general construction materials.
  • 24.  Manufacturing business - This is a manufacturing or production based business by creating a product. Manufacturing can be as simple as creating hand-painted T-shirts or ceramic vases and now, the most popular is candle making, which can be done in your home.
  • 25.  Licensed business opportunities - If you find some difficulties in launching a product or service, it is a good idea to look for licensed business opportunities. Franchising is a business format somehow very similar to licensed business operations.
  • 26.  Distributorship - This is where an independent entrepreneur, company, or individual enters into an agreement or contract to offer, sell, or distribute a particular product, but is not entitled to use the manufacturer's trade name as part of its own trade name.
  • 27.  Rack Jobber -This involves an agent or buyer entering an agreement with a parent company to market its goods to various stores by means of strategically located store racks.
  • 28.  Wholesalers - These sell the product of manufacturers or producers to retailers and other distributors who have direct dealings with the end users or customers
  • 29.  Subcontracting - This is a familiar form of business format in the garments sector, as well as the shoe industry. This involves signing up an arrangement with a major producer to complete a set of product components on a pre- agreed price.
  • 30.  Vending machines routes - These are placed in various places or locations. The entrepreneur needs to have substantial capital Outlay as he had to pay for the vending machine, including using the stocks to be vended.
  • 32.  Is the process of coming up with an idea. It is using creativity and question like "what if?"  This should be the first investment of anyone who seeks to be an entrepreneur, such the idea has to be new or if not, should be innovative.
  • 33.  a). Needs/ wants drives  b). Time - saving drives  c). Money saving  d). Unique or incorporating strong competitive advantages  e). Link to personal interest, preferably passion.
  • 34.  Recognizing the needs  Improving an existing product  Recognize trends  Be aware of everything  Questions and assumptions  Naming it, then, develop it
  • 35. a). Do not let your idea follow money, let money follow your ideas. b). See yourself as problem solver c). Use research as a weapon against failure d). Make sure your idea has longevity
  • 36. e). Take a risk on you idea f). Test your idea against the past, present, and future g). Know the idiosyncrasies of your market
  • 37. a). Confidentiality agreement b). Patents c). Trademarks d). Copyrights
  • 39.  Creativity, Innovation and entrepreneurs are inseparable creativity is an essential part of innovativeness the starting point of a process which is skilfully managed and brings an idea into innovation
  • 40. a. Freedom- A sense of control over one's work ideas b. Good Project Management- a manager serves as good role model c. Sufficient Resources - access to necessary resources d. Encouragement- management enthusiasm for new ideas
  • 41. e) Various Organizational Characteristics- a mechanism for considering new ideas f) Recognition- a general sense that creative work will receive appropriate feedback, recognition and reward g) Sufficient time- time to think creatively about problem
  • 42. h) Challenge - a sense of challenge a rising from intriguing nature of the problem itself i) Pressure - a sense of urgency that is internally generated from competition as a personal sense of challenge j) Outside of organization - from a general desire to accomplish something important.
  • 44.  Innovation is doing something different . It could be introducing either something new or different. Innovative is a characteristic of an individual, team, or organization. Create ideas and develop them to usable products or services .
  • 45. 1. EFFECTING A NEW POLICY- creating change or orientation or direction. 2. FINDING NEW OPPORTUNITIES- developing an entirely new product or opening new market .
  • 46. 3. DESIGNING NEW STRUCTURE- changing the formal structure, reorganizing or introducing a new structure. 4. DEVISING A FRESH METHOD- introducing a new process, procedure or technology for continued use.
  • 47. a) Valued place of creativity and innovation in general; b) An orientation towards risks c) A sense of pride in the organization and it's members; and the enthusiasm about what they are capable of doing; and d) An offensive strategy of taking the lead towards the future.
  • 48.  Innovation is not only for a change, but also for the search in excellence  Not only in producing a product, but also in the form of innovative system and services.  Entrepreneur has a variety of option in deciding what kind of business he is going to put up.
  • 49.  He can go to market scanning to see what is needed.  He should not limit himself in going into manufacturing of sari- sari store or market niche bur developing similar product or service should examined.
  • 50.  Buying franchise  Being subcontractor  Innovating an existing product, system or services.  Sponsoring a start up business  Acquire an on going business.