1.
CONTENT MARKETING
STATISTICS 2019

2.
Content
marketing costs
62% less than
traditional
marketing
endeavors yet
generates 3x the
amount of leads.
NEW FOR 2019
51% of B2B
marketers
prioritize
creating visual
assets as part of
their content
marketing
strategy.
54% of
marketers feel
they’re not
maximizing their
use of Instagram
to achieve their
goals.
$

3.
In 2019, 84.5% of US companies with at least
100 employees will utilize digital content
marketing strategies.
71% of buyers/readers say they were turned off
by content that seems like a sales pitch.
74.2% of companies say content marketing
increased their lead quality and quantity.
Content marketing will be a 300 billion dollar
industry by 2019.

4.
There are over 2 million blog posts published
daily.
52% of buyers strongly agree that if brands
packaged relevant content together, it would help
expedite the research phase.
Marketers who prioritize blogging efforts are 13x
more likely to see positive ROI.
93% of B2B marketing professionals use content
marketing.

5.
Companies that implement content
marketing strategies see 6x higher
conversion rates than those who don’t.
28% of marketers have reduced their
advertising spend to allocate more
funds towards content marketing.
Companies that put their primary
focus on content marketing generate
more than 5x more conversions.
Content marketing produces 3x the
amount of leads as traditional
marketing.

6.
78% of Chief Marketing Officers believe that custom
content is the future of marketing.
73% of organizations have someone in place to oversee
their content marketing strategy.
74% of CMOs have little to no confidence they have the
right technology in place to achieve their marketing goals.
86% of very effective organizations have a head of content
strategy.

7.
48% of small companies have a documented content
marketing strategy, whereas 41% of larger
organizations have one.
Going forward, the projections reveal that video is
likely going to comprise 82% of internet traffic by
2021.
About 90% of B2B buyers have expressed that online
content greatly influences their purchasing decisions.

8.
ARE YOU PAYING
ATTENTION TO…
Your Content
Marketing?

9.
SOURCESDemandMetric
HubSpot
Contently & Libris
Curata
eMarketer
Economist Group’s “Missing the Mark”
MarketingProfs
Demand Gen Report 2018 Content Preferences Survey Report
CMI + MarketingProfs
TopRank
IAB
CMI
Marketeer
Kapost
Gartner
Demand Metric
Nielsen CMO Report 2018
Cisco

10.
Created by Julie Weishaar
New Horizons 123
Custom Video