HEADER: TOP NAVIGATION: Help users get from point A to all other points on your site. DOMAIN NAME: Easy to spell, tell someone over the phone, read and remember. LOGO: A logo which represents your business name clearly. CALL-TO-ACTION: Eye-catching call to action button. TAGLINE: Representing what your business does. BREAD CRUMB NAVIGATION: On all pages for smooth navigation. ABOVE THE FOLD: IMAGE OR SLIDER: Displaying unique selling points and differentiating factor of your business or your main headline. REVIEWS AND TESTIMONIALS: Video testimonials can be even better. IMPORTANT BUSINESS INFORMATION: Include information such as your location, what your business does, and phone number. BELOW THE FOLD: QUALITY CONTENT: Written primarily for the user and then for the search engines. MAIN FEATURES: of your products and services. INTERNAL LINKS: to your website inner pages. FOOTER: NAVIGATION: Footer navigation. SOCIAL MEDIA BUTTONS: link to your social media profiles. ONLINE CHAT FEATURE: Nice to have this option for instant communications. BUSINESS HOURS: Let visitors know when you are open. CONTACT INFORMATION: Include phone number, address, and email address. Don’t forget links to terms of service, disclosure and privacy policies. Add code to keep your copyright current.

1. Features Every Website Must Have

2. HEADER
DOMAIN NAME
Easy to spell, tell someone over
the phone, read and remember.
CALL-TO-ACTION
Eye-catching call to
action button.
TOP NAVIGATION
Help users get from point A to
all other points on your site.
LOGO
A logo which represents
your business name clearly.
TAGLINE
Representing what
your business does.BREAD CRUMB NAVIGATION
On all pages for smooth navigation.

3. IMAGE OR SLIDER
Displaying unique selling points and
differentiating factor of your
business or your main headline.
REVIEWS AND TESTIMONIALS
Video testimonials can be even
better.
IMPORTANT BUSINESS INFORMATION
Include information such as your
location, what your business does, and
phone number.
ABOVE THE FOLD

4. QUALITY CONTENT
Written primarily for the user and
then for the search engines.
MAIN FEATURES
of your products and services.
INTERNAL LINKS
to your website inner pages.
BELOW THE FOLD

5. CONTACT
INFORMATION
Include phone number,
address, and email
address.
BUSINESS HOURS
Let visitors know
when you are
open.
ONLINE CHAT FEATURE
Nice to have this option
for instant
communications.
FOOTER
NAVIGATION
Footer navigation.
SOCIAL MEDIA
BUTTONS
link to your social
media profiles.
Don’t forget links to terms of service, disclosure and privacy
policies. Add code to keep your copyright current.

6. ABOUT US
CONTENT
CONTACT
FORM
PRIVACY
POLICY
PAGE
FAQ
PAGE
INNER PAGES
INNER PAGE
CONTENT
CAPTCHA /
ANTI SPAM
FEATURE
BLOG
PAGE

7. To increase user
engagement.
To search any
previously
published post.
Showing your latest
and most popular
blog posts.
Allowing users
to share on
social media.
BLOG
SOCIAL MEDIA
SIDEBAR
SEARCH BAR
COMMENTS

8. OTHER CONTENT
& DESIGN POINTS
TO CONSIDER MOBILE RESPONSIVENESS
USE CONTRASTING COLORS
USE A SPELL CHECKER
AVOID USING WHITE TEXT ON DARK BACKGROUND
EASILY READABLE CLEAN FONT
LINKS THAT ARE EASY TO UNDERSTAND

9. MOBILE RESPONSIVE
DESIGN POINTS TO
CONSIDER
INCREASE THE SIZE OF BUTTONS
UTILIZE HAMBURGER NAVIGATION
DISABLE AUTOCORRECT FOR FORMS
VERIFY PAGES PERFORM WELL ON ALL DEVICES
ADD SEARCH AND FAQ SECTION
USE LONGER LINK ANCHOR TEXT

10. SEO
Update page
titles and meta
descriptions.
Update URL
Structure.
Create
sitemap.

11. SERVER/HOSTING
Fast and
reliable
hosting.
Make sure your
site is secure.
Automatic
website backup
feature.

12. TECHNICAL REQUIREMENTS BACKEND
Optimize code
for fast loading.
Integrate with Google
Webmaster tools.
Use a content
management system
(CMS) in the back end.
Cross browser
compatible.
Integrate with
Google Analytics.

13. TECHNICAL REQUIREMENTS BACKEND
Schema.org
Use browser cache to
increase website load
speed.Rich snippets integration at least for your
business name, address, and phone
number.

14. Avoid "Click to
Enter" your
website.
Do not steal
content.
Avoid background
music.
Do not ask for or
share confidential
information.
Do not use Flash
elements.
Do not upload
videos on the
website server.
THINGS TO AVOID ON YOUR SITE

15. Small Business Websites:
How to Make Yours More Compelling
Content by Gail Gardner, GrowMap.com
Infographic provided by My Web Programmer
SOURCE
Custom video by Julie Weishaar,
NewHorizons123.com