Teaser Deck

1. 1
We refuel your car wherever you are.
Purple Services, Inc.
Presentation
March 2017

2. 2
 Purple was founded in December 2014 and is based in Los Angeles, CA
 Purple’s technology platform offers mobile and on-site fueling solutions to consumers
and businesses
 Purple is disrupting the conventional brick and mortar retail gas station model by
adapting the conventional C&I “wet-hosing” model to the considerably large passenger
vehicle market, as well as to the small commercial fleet market
 Purple is currently operational in the following geographic markets:
‒ Los Angeles,
‒ Orange County, and
‒ San Diego
 As of February 2017, Purple’s annual run rate volume is 550,186 gallons
‒ B2B Segment: 356,779 gallons (65% of total)
‒ B2C Segment: 193,407 gallons (35% of total)
‒ More than 5,000 Purple active members
Company Overview

3. 3
B2C Segment:
 Overview: Purple’s third-party couriers deliver fuel
with six, five-gallon portable filling containers
(PFCs), custom dolly system and patented
motorized fueling pump
 Net Revenue: $0.50 per fuel gallon spread, $3.99
- $9.99 delivery fee
Business Segment Overview
B2B Segment:
 Overview: Purple’s drivers deliver fuel by company
leased pick-up truck with 110-gallon retrofitted fuel
tank installed in the flat bed with a connected hose
 Net Revenue: $0.50 per gallon fuel spread

4. 4
Strong Technology Platform and
Relationships
World-Class
Partners
Technology Platform

5. 5
Key Investment Considerations
Disruptive Highly
Scalable Asset-Light
Business Model
Sizable Market
Opportunity and
Meaningful Barriers
to Entry
Proven Customer
Acceptance /
Traction
World-Class
Strategic Partners
Experienced and
Capable
Management Team
Sophisticated
Technology and
Logistics Platform

6. 6
Proven Customer Acceptance / Traction
B2B Segment:
 In February 2016, Purple expanded its
service offering to business accounts,
particularly car dealerships and rental
car agencies
 Over the past twelve months, Purple
has grown its B2B gallons sold by a
34% monthly compound growth rate
Purple: Monthly Gallons Sold - B2B Segment (Gallons in Thousands)
2016 and 2017 YTD
888
5,436
8,976 7,967 8,249 7,219
13,30413,832
16,683
23,452
24,848
19,315
29,837
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2016 2017
B2BGallonsSold
B2B Gallons
Sold
B2B Gallons Sold
34% Monthly Compound
Growth Rate
Purple: Monthly Completed Orders - B2C Segment (Thousands)
2016 and 2017 YTD
1.1
1.3
1.6 1.4 1.3 1.1
0.9 1.0 1.0 1.1 1.0
0.6
0.8 0.7
0.4
0.5
0.5
0.4
0.3
0.2
0.2
0.3 0.4
0.4
0.4
0.3
0.4
0.4
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.4
0.0
0.1
0.1
0.1 0.5
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
2.0
2.4
2.6
1.9
1.4
1.1
1.3 1.4 1.5 1.4
1.0
1.6
1.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2016 2017
CompletedOrders(Thousands)
LA - B2C San Diego - B2C Orange County - B2C Seattle - B2C
B2C Segment:
 In early 2016, Purple realized
impressive order count volume in its
B2C segment
 During 2H 2016, Purple has
maintained B2C volumes with a
limited marketing budget
 Purple believe it will be successful
ramping up B2C order volume once a
Series A financing round has been
completed

7. 7
Purple’s Sizable Market Opportunity and Meaningful Barriers to Entry
Purple’s net revenue opportunity in the U.S. market is $116.1 billion
 Purple’s net revenue opportunity from its “Contract Accounts” is $12.8 billion
(gas spread only at $0.50 per gallon)
- Commercial fleets (gasoline) – B2B (market size: $9.4 billion)
- Corporate campuses – B2C (market size: $2.6 billion)
- Rental car agencies and car sharing companies – B2B (market size: $452 million)
- Car dealerships – used vehicles, new vehicles, new leases and loaner vehicles –
B2B (market size: $421 million)
 Purple’s net revenue opportunity from its “Spot Accounts” is $103.3 billion (gas
spread at $0.50 per gallon and average delivery fee of $5.60 per order)
- 134.6 billion gallons of fuel sold at U.S. retail gas station sites per year

8. 8
Purple’s Sizable Market Opportunity and Meaningful Barriers to Entry
Purple: U.S. Market Opportunity - "Contract Accounts" Only (USD$ in Millions) Purple: U.S. Market Opportunity - "Contract Accounts" and "Spot Accounts" (USD$ in Millions)
Net Revenue(1)
Net Revenue(2)
Source: Industry sources and assumptions provided on subsequent pages. Source: Industry sources and assumptions provided on subsequent pages.
(1) Net revenue from "Contract Accounts" includes only $0.50 per gallon gas spread. (2) Net revenue from "Contract Accounts" includes only $0.50 per gallon gas spread. Net revenue from "Spot Accounts"
includes $0.50 per gallon gas spread and an average delivery fee of $5.60 per order.
$9,350
$2,613
$452
$421
$12,835
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
Commercial
Fleets
(Gasoline)
Corporate
Campuses
Rental
Car Agencies
Car
Dealerships
Total Addressable
Market
"Contract
Accounts"
Purple Total Addressable Market
"Contract Accounts"
NetRevenue(USD$inMillions)
$12,835
$103,266
$116,101
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Total Addressable Market
"Contract Accounts"
B2C - Courier Accounts
"Spot Accounts"
Total Addressable Market
Purple Total Addressable Market
"Contract Accounts" and "Spot Accounts"NetRevenue(USD$inMillions)

9. 9
Experienced and Capable Management Team
 Founded Purple in order to revolutionize the way consumers and businesses refuel their vehicles
 14 years of start-up and management experience having previously founded a 3D augmented reality
software technology company now controlled by Total Immersion
 Accomplished, innovative executive with a proven track record of success
Bruno Uzzan, Chief Executive Officer, Co-Founder and Board of Directors
 13 years experience in
fuel distribution and
fleet management
having previously held
senior positions at
Enterprise Rent-A-Car
overseeing $30 million
in rental car assets
 Responsible for
business
development, sales,
and operations
 8 years of
entrepreneurial
experience working
with start-ups
 Responsible for
product control and
user experience
 Manages and leads a
team of engineers
 6 years experience
with start-ups and
digital marketing
agencies driving
products from concept
to market
 Responsible for
refining development
process, creating a
product roadmap, and
developing new
solutions for Purple’s
B2C and B2B
segments
 Focused on
operations,
performance
management and
safety procedures
 Oversees Purple
driver recruiting and
onboarding efforts
 Prior leadership
experience at UCLA
Brandon Charif
VP, Sales and Operations
Chris Elwell
VP, Engineering
Rachel Bailin
VP, Product and Marketing
Joseph Schwartz
Operation and Safety Director

10. 10
Financial Summary: Summary Income Statement
Purple: Gallons Sold Summary (Thousands) Purple: Net Revenue Summary (USD$ in Thousands)
Annual Performance Annual Performance
Purple: Gross Profit Summary (USD$ in Thousands) Purple: EBITDA Summary (USD$ in Thousands)
Annual Performance Annual Performance
247 268 822 2,860
16,714
131 689
5,961
18,703
33,589
378 957
6,783
21,564
50,302
0
10,000
20,000
30,000
40,000
50,000
60,000
2016 2017 2018 2019 2020
Historical Projected
GallonsSold(Thousands)
Gallons Sold - B2C
Gallons Sold - B2B
$107 $302 $1,021
$5,969
$107 $399
$1,716
$10,028
$320
$2,981
$9,352
$16,794
$160 $559
$3,772
$12,396
$34,582
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
2016 2017 2018 2019 2020
Historical Projected
NetRevenue(USD$inThousands)
Tips B2C
Delivery Fees B2C
Spread on Gas B2C
Spread on Gas B2B
$0 ($399) ($778) $28
$8,416
$0 $155
$2,280
$7,643
$14,035
($324) ($244)
$1,502
$7,671
$22,451
($5,000)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
2016 2017 2018 2019 2020
Historical Projected
GrossProfit(USD$inThousands)
Gross Profit - B2C
Gross Profit - B2B
($1,705) ($1,906)
($3,718)
$1,659
$15,874
($5,000)
$0
$5,000
$10,000
$15,000
$20,000
2016 2017 2018 2019 2020
Historical Projected
EBITDA(USD$inThousands)
EBITDA

11. 11
We refuel your car wherever you are.
Thank You