Why Does Content Work? 39 Reasons to Invest in Content
You’ve heard content being praised time and time again by marketers. (Myself included.) But, why does content work? In today’s shifting business world, they say, content marketing is the way to go. It beats paid ads and other forms of traditional marketing by a long shot. 90% of consumers find custom content useful. Compare this to Facebook ad ROA, which sits at .66x. What kind of content works? Educational, useful, blog content. Why? ...Well, 3 out of 4 of internet users read blogs regularly. We know content works. And although you believe what the experts are saying, you wonder: why? Why does content work? What’s the science behind it? Should you start your own content marketing campaign? Read the whole blog: https://expresswriters.com/why-does-content-work/
