The Marketing Lifecycle (2018) copyright Express Writers & Julia McCoy

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It’s time a new, pro-consumer lifecycle replaced the antiquated sales funnel.   As marketers, it's time to quit looking at our customers as if they are numbers, a metric in our system, a “wallet.” Our customers are so much more than their wallets. They are our friends, the people we want to help the most if we’re truly in business to make a difference. So, let’s take a more nurturing stance that encourages people to stay in our circle: join our community of readers, buyers, and evangelists.  See full post: https://expresswriters.com/marketing-lifecycle-vs-sales-funnel-content-marketing-trends

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The Marketing Lifecycle (2018) copyright Express Writers & Julia McCoy

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Content marketing is THIS effective: - Content marketers get 6x more website conversions than non-adopters. - Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals. But the problem: How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you? We're here to help. This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like… Clients Executives Stakeholders Business partners Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive. We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort. See more here: https://expresswriters.com/the-roi-of-content-marketing/ Follow the Write Blog: https://expresswriters.com/write-blog

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Struggling with inspiration and a vision when it comes to your blogging commitment? Wondering if it even makes sense to blog for your business? Here's a couple facts about blogging: It's important not to give up, & The game has changed. Giving up too early can be the worst decision of your life (since results come 8+ months many times down the road), but it's important to know that the bar has been raised and the game changed. To inspire you to keep at it, here's a recap of a few of our blogging statistics from an upcoming post on the Write Blog, 52 Incredible Blogging Statistics to Inspire You to Blog!

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If little boys are made of snakes and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made of? Good news: it’s a selection of ingredients you probably already have in your content “pantry!" Check out The Perfect Blog ingredient list and full recipe in our fun infographic on the subject, here. See our full post for more: https://expresswriters.com/recipe-for-a-perfect-blog-post-infographic/ Visit the Write Blog: https://expresswriters.com/write-blog Listen to our podcast: https://expresswriters.com/write-podcast Follow us on Twitter: https://twitter.com/expwriters

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