Tina Wung

1. Driving Digital Innovation
from Within
Tina Wung
Anheuser-Busch InBev
March 2017

2. I am a corporate innovator connecting large corporations
and tech communities.

3. The corporate innovation ecosystem has exploded over
the past several years.
CPG Non-CPG Connector
SiliconValleyOutsideSV

4. IN HOUSE LABS
FUNDS/
ACCELERATORS
OWNED
COMMUNITIES
Corporations can cultivate their innovation capabilities
across a wide range of investments and formats.

5. • Functional Innovation
teams
ABI has grown its innovation model across many formats.
• Silicon Valley engagement
• Early trend detection
• Digital Innovation pilot tests
• Systems infrastructure
• Advanced Analytics
• Partnership with Univ of
Illinois
2011 2014
2013
2016
• Advanced Analytics
• Investment
Fund &
Accelerator
2015

6. ABI is developing our own global community of innovators
called Hack The World.

7. 7
community
Shark Tank
Competition
Hackathon Idea-a-thon
Pitch
Competition
Networking/
Happy Hour
Global and Zone Solutions engage global/local
ecosystems to grow community and produce
business solutions
Accelerator
Program
Virtual
Challenges
Social
Engagements
HTW community grows and with more
activity, members are eager to engage with
ABI and each other
1 2
ABI Businesses leverage HTW community to
extract value via three key ways.3
Business
Solutions
Talent
Pipeline
Consumer
Insights
Business
Teams
Hack The World grows through engagement activities and
serves as ABI’s innovation resource.

8. Some early adopting corporations are rethinking their
approach.

9. Define what innovation means.
Get top down buy-in and alignment.
Institutionalize innovation.
Reward risk and smart failures.
Set the right KPIs.
Successfully transforming a culture to embrace innovation
requires critical factors.

10. Questions?