3. Challenge:
•Increasing number of projects in Whitefield ranging from Rs. 30 Lac to 1.5
crore
•VBHC known for value homes under 30lakhs and not for lifestyle
apartments
•Market not conducive for new launches. Some projects launches had failed
miserably. Adjoining property belonging to Mantri was also not selling.
THE TASK WAS TO LAUNCH THE PROJECT
SUCCESSFULLY AMIDST THESE CHALLENGES
5. We decided to do a survey of the location and set out to
collect the details of the existing competitor projects
(pricing, approach, facilities, etc. )
RESULT: We identified one strong differentiator.
The location was away from the markets and
commercial establishments!
We made this aspect as a plus for the project
7. A promise to take the individual
back to the good old times where
life was uncomplicated,
uncluttered and full of life
8. •Unwind after a stressful day in a beautiful home offered by
VBHC
•Relive the good old days by staying in a peaceful environment
as in the past
•Bask in the small pleasures of life as in the good old days in
the past
A communication that is
catchy, novel and nostalgic!
Why Good Old
Days are here
again?
10. We did a Pre Pre Launch offer for the First 30 individuals.
And then a Pre Launch offer .
Pre- launch was done through the digital media – E-mailers, Social
media, SEM