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CASE STUDY
By Xebec Communications Pvt. Ltd.
Client : VBHC
•Product- Real Estate
•Serene Town, project of
VBHC in Whitefield,
Bangalore
Challenge:
•Increasing number of projects in Whitefield ranging from Rs. 30 Lac to 1.5
crore
•VBHC known for value homes under 30lakhs and not for lifestyle
apartments
•Market not conducive for new launches. Some projects launches had failed
miserably. Adjoining property belonging to Mantri was also not selling.
THE TASK WAS TO LAUNCH THE PROJECT
SUCCESSFULLY AMIDST THESE CHALLENGES
So how did we
go about it?
We decided to do a survey of the location and set out to
collect the details of the existing competitor projects
(pricing, approach, facilities, etc. )
RESULT: We identified one strong differentiator.
The location was away from the markets and
commercial establishments!
We made this aspect as a plus for the project
GOOD OLD
DAYS
ARE HERE
AGAIN!
OUR IDEA
A promise to take the individual
back to the good old times where
life was uncomplicated,
uncluttered and full of life
•Unwind after a stressful day in a beautiful home offered by
VBHC
•Relive the good old days by staying in a peaceful environment
as in the past
•Bask in the small pleasures of life as in the good old days in
the past
A communication that is
catchy, novel and nostalgic!
Why Good Old
Days are here
again?
COMMUNICATION AND INITIATIVES BY
XEBEC FOR SERENE TOWN
We did a Pre Pre Launch offer for the First 30 individuals.
And then a Pre Launch offer .
Pre- launch was done through the digital media – E-mailers, Social
media, SEM
Taking the retro theme to the digital platform
An AV to relive the good ol’ days in the website
Engaging the customers on facebook – retro style
…and the Google Plus Page
You tube channel with Serene Town videos
Taking the retro romance further…
Photography for all the marketing communication
“Tuning in to the bygone era”
“Bringing on the good ol’ charm”
Site Branding for greater visibility
Brochure
E-mailer campaign
Invites
We also developed the project elevation
Realty Case Study   Serene Town Bangalore
More than 50% of the project
sold out within 1 month!
OUTCOME
THANK YOU

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Realty Case Study Serene Town Bangalore

  • 1. CASE STUDY By Xebec Communications Pvt. Ltd.
  • 2. Client : VBHC •Product- Real Estate •Serene Town, project of VBHC in Whitefield, Bangalore
  • 3. Challenge: •Increasing number of projects in Whitefield ranging from Rs. 30 Lac to 1.5 crore •VBHC known for value homes under 30lakhs and not for lifestyle apartments •Market not conducive for new launches. Some projects launches had failed miserably. Adjoining property belonging to Mantri was also not selling. THE TASK WAS TO LAUNCH THE PROJECT SUCCESSFULLY AMIDST THESE CHALLENGES
  • 4. So how did we go about it?
  • 5. We decided to do a survey of the location and set out to collect the details of the existing competitor projects (pricing, approach, facilities, etc. ) RESULT: We identified one strong differentiator. The location was away from the markets and commercial establishments! We made this aspect as a plus for the project
  • 7. A promise to take the individual back to the good old times where life was uncomplicated, uncluttered and full of life
  • 8. •Unwind after a stressful day in a beautiful home offered by VBHC •Relive the good old days by staying in a peaceful environment as in the past •Bask in the small pleasures of life as in the good old days in the past A communication that is catchy, novel and nostalgic! Why Good Old Days are here again?
  • 9. COMMUNICATION AND INITIATIVES BY XEBEC FOR SERENE TOWN
  • 10. We did a Pre Pre Launch offer for the First 30 individuals. And then a Pre Launch offer . Pre- launch was done through the digital media – E-mailers, Social media, SEM
  • 11. Taking the retro theme to the digital platform
  • 12. An AV to relive the good ol’ days in the website
  • 13. Engaging the customers on facebook – retro style
  • 14. …and the Google Plus Page
  • 15. You tube channel with Serene Town videos
  • 16. Taking the retro romance further… Photography for all the marketing communication
  • 17. “Tuning in to the bygone era”
  • 18. “Bringing on the good ol’ charm”
  • 19. Site Branding for greater visibility
  • 23. We also developed the project elevation
  • 25. More than 50% of the project sold out within 1 month! OUTCOME

Hinweis der Redaktion

  1. Tuning in to the bygone era
  2. Bringing on the good ol’ charm!