Xebec is a full fledged Advertising Agency Headquartered in Pune, India, with 5 Branch Offices and one in Dubai, UAE.

2. Creative
Engagement
Media
Performance
Our
Business
Digital

3. Entrepreneur Slides
3
“Creativy is the
key to Success”
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OUR VISION

5. 75 people across 5 offices
with access to 125 resources for over
100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai Department Count
Digital Media Solutions 8
Creative 18
Performance & Media 8
Technology & Mobile 10
Branded Content 7
Social Media 10
Research & Strategy 2
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 2

6. Our Culture

7. Kabir Kate
Audiovisual Head
Aayush Vyas
Social Media Head
Som Nandi
Creative Content Head
Aditya Malhotra
Sports Vertical Head
Sowmya Iyer
CEO
Tanmay Jadhav
Performance & Social
Strategy Head
With an average age of 27, our team has built a culture & habit to deliver at speed – every time.
Anil Bhat
COO
Manasi Karmarkar
Client Partner
Chaitra Pawar
Creative Head
Ravika Jain
Client Partner

8. Strategic Branding &
Design
Search Branded Content
& Storytelling
Omni-Channel
Experience Design
Creative
Development
Media Connections,
Planning & Buying
Immersive Digital &
Physical Environments
Social Media &
Influencer Marketing
Our Services

9. Mobile First.
Always.
Mobile Strategy
Mobile UX &
Creatives
Location-based
marketing
Augmented
Reality
Cross-platform
Expertise

10. Our Lead Management System
Built in-house. With beauty & brains.
Tracks effectiveness of campaigns at the granular
level, optimizes media & maximizes ROI.

11. Video Production
Conceptualized, shot & edited in-house

12. Start
Founded
Xebec Digital
in 2009
Step Up
Among the Top 10 digital
marketing agencies in
India as per the Silicon
India 2014 survey (June
Issue)
Among the 10 featured
agencies by Google in
India
Featured Stronger
Sowmya Iyer listed
among the top 50
digital professionals in
the country as per a
report by the World
Marketing Congress
Xebec was invited to
showcase our
success story in the
Start Up India
campaign.
Showcase Now
Co-chair or FICCI
Frames
Our Story
So Far..

13. Marketing Incubator
Exaltive
Interactive vidoes,
custom-made for
every viewer
Flixapp
Professional Looking
Videos Using
Smartphones
Videostir
Create & add website video
spokespersons to your site in
a couple of minutes
Amplifia
Generate brand awareness by
harnessing the online assets of
employees.

14. Videostir

15. Similar to Exaltive

16. Flixapp

17. Masters-stroke
Our SBU for Sports
Team UAE -
IPTL Team Pune
for IPL
Team Rajkot for IPL
Indian
Badminton
League

18. Xebec-Havas SBU
Our Partnership
MoU with Havas
media as digital
solution, creative &
content parner
Our Clients
Work on a range of
brands where
Xebec is the face
like Volini, Star
India, Xolo

19. Upcoming SBUs
Performance
Marketing JV
(Singapore)
Mobile
Agency
Listicle Content
Publishing
Films
Marketing

20. Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise

21. Travel
Cox & Kings gAdventures
Maharashtra
Tourism
Ramoji Film
City
Malpani Water
Park

22. GOAL: Build digital properties
which inspire people to travel for
the world’s oldest travel

23. Presenting over
1000 new
reasons for
people to travel
the world…

24. WHAT A WONDWERFUL WORLD

26. Masterchef is a premium property tied up with C&K

27. Marketing places through the use of drinks of the world.

28. A strong campaign to sell the Deccan Odyssey

29. One-off posts that were topical in nature and tactical of intent.

30. OUTCOME: More than 35% of
total sales were influenced by
social media.

31. GOAL: First ever travel
adventurer’s hunt facilitated
by digital
to launch the world’s largest
adventure company

32. A campaign which was built
around a contest wherein
50 adventurers were chosen
to travel the world.They
created – and are still
creating content – as they
so do.The communication
evolved as per their
journeys.
Winner of
PATA Gold for
Marketing –
Adventure
Travel

33. Launch Communication

34. Promoting the contest …

35. Building excitement along the way …

36. Announcing and marketing the winners …

37. Coverage during travel …

39. OUTCOME: 10,000 online entries in
Season 1, 12,000 in Season 2, and
500 exclusive experiential content
generated for promotion.

40. GOAL: For the 2nd largest state in
India, which is popularly known for
commerce– we break the monotony
promote travel and tourism

41. Brand Campaign on Digital

43. A unique model through which natives talk and promote their state

44. An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App

45. PROJECTS IN THE PIPELINE

46. Maharashtra Tourism Blog

47. Virtual Dhol Festival

48. Virtual Dhol Festival

49. EXPERIENTIAL MARKETING

50. Smart Phone Application with AR Experience

51. Smart Phone Application with AR Experience

52. OUTCOMES: 30% of total sales is
coming from digital campaigns.

53. GOAL: Build brand identity and drive sales through
sectors of hospitality, entertainment and education

54. A website that brought out the film city in its entirety

55. Custom-made websites for various business verticals

56. App that enabled smart sales through creative technology

57. Dedicated spaces for events on web kept the buzz on

58. On all occasions, across target groups

59. Blogs that brought the brand alive on screen

60. Story telling on social through videos

61. RESULTS:
Fans on social media increased by 44%
Website traffic rose by a 200%
Overall revenue spike of 143%

62. Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL

63. GOAL: Build brand as a
prominent sports franchise

65. Introducing players by bringing out their key attributes

66. Countdown to the tournament through trivia content

67. Banter ahead of the tournament- conversing with the rivals

68. First person narrative in communication that added a personal

69. Pitting stars against each other for theatricality

70. Behind the scenes content bringing out the unseen sides of the

71. The battle continued beyond the court

72. And Twitter scripted our success story too

73. A marketing platform for the sponsors

74. Listicle content that brought out various aspects of the game and its

75. Contests that kept fans engaged and glued to the pages

76. Campaign came to life with interactive videos

77. GOAL: Establishing the brand
across the cricket crazy
in India

79. Building a team character through inspirational and aggressive content

80. Cricket and pop culture go hand in hand

81. The stars did the talking to drive traction through videos

82. Striking chord with the fans by making them part of the team selection

83. Introducing the Supergiants of the game

84. Connecting the fans with the players through personal letters

85. Cashing in on cricket matches beyond IPL

86. GOAL: Building a Fan-Base for
the latest IPL franchise

88. Introducing players in their characteristic best

89. Introducing players in their characteristic best

90. Introducing players in their characteristic best

91. On the legend’s last day, 70 million roared along

92. GOAL: Establishing the league as
the frontrunners of the sport in
India

93. Calling out to the fans through content that echoed the attitude of the

94. Introducing the stars of the game

95. When Twitter turned social media commentators of the game

96. For the uninitiated, the superstar did the talking

97. Retail
Phoenix
Marketcity
Gaia
XOLO
Aldo Club Apparel

98. GOAL: To drive consideration in
an already tightly-fought
segment

99. Going head to head against the market leader

100. We crowd-sourced features, R&D & UI from our community & key groups on social

101. Highlighting key features through artwork & communication

102. RESULT: Drive considerably
higher than average
on content

103. Objective:
- Build brand equity
- Increase sales
- Make TG realise the
importance of health

104. Most talked about Digital campaign
#ThingsYouGiveUp

110. Campaigns built to associate good health with Gaia in a soft sell strategy

111. Phygital activations – social events that created digital amplification

112. Infographics made specifically for the brand …

113. Did You Know health facts presented in eye catchy manner

114. Topical marketing that aligns with the brand

115. Some of many posts catered to increase engagement on social …

116. Co-creating stories with established content creators

117. Results:
Driving brand
association with desired
emotions and reactions

118. Media Star India Gaana

119. GOAL: Drive tune-ins for niche
content

120. Doctor Who Celebrates its 52nd Birthday with FX!

121. Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa & Lighthouse Insights

122. RESULT: Over 13,000 views on
social media through pure
means with 200+ shares!

123. Education
Manipal
University
BMU
Symbiosis UPES
SOIL

124. GOAL: A special purpose vertical to improve
yield per $ spent in digital for the country’s
largest private sector university in size and
spends.

125. AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%

126. The centre-form landing page increased traffic-to-lead ratio by 2%

127. Student engagement to important aspects of the university …

128. More on anytime anywhere learning …

129. Youtube takeover which gave us 500 leads in a day and sizeable brand impact

130. OUTCOMES: Optimizing effectiveness of
creative through incremental discovery.
Increase in click-to-lead ratio from 7 to 11%
also increased CTR by 1%.

131. GOAL: To establish a Paid-Owned-Earned
framework for the institute through a 5 year
roadmap

132. Created 20 purpose driven microsites for lead generation

134. A forum which enabled prospective students to have a one-on-one with institute directors

135. Creatives crafted to drive last minute conversions

136. RESULT: Implemented a fully integrated
digital campaign including brand and ROI
properties & Contributed around 35% with
SNAP’s overall target being 75000 applicants

137. GOAL: To reduce the brands dependency on
print & reap better rewards through digital

142. Aggressive lead nurturing ensure better lead to conversion ratio

143. RESULT: Increased applications gained via
digital from 23% in 2011 to 63% in 2014 -
also ensuring a 350% rise in overall
applications.

144. GOAL: To use digital as a primary tool for
driving applications

148. RESULT: 70% of SOIL’s admissions are driven
through Online Media

149. BFSI Bajaj Allianz Bank Of
Maharashtra

150. GOAL: To create product Awareness,
generate leads, and break the clutter
the BFSI sector

151. Speaking from the heart in a category used to being more practical …

152. A softer and sweeter approach …

153. The emotional connect established was strong …

154. OUTCOMES: We managed to break
clutter and moved past the regular
as tax-savings which are not so well
understood. Evaluation of campaign
underway.

155. Real Estate CREDAI VBFC

156. GOAL: To sell 150 flats a month

157. The website for VBHC …

158. A microsite and mobile landing page …

159. One-of-a-kind property mela timed during GOSF …

160. The GOSF landing page of the property mela …

161. OUTCOMES: 1000 leads in a single
day (GOSF). 30% of total sales is
coming from digital campaigns
(overall) .