The JUICE organisation aims to help create entrepreneurs and small businesses by providing training, mentorship, and access to resources. It plans to assist 100 applicants in its first phase and double that number each subsequent 6-month phase over 4 years. This would create an estimated 13,200 jobs and 4,400 new businesses by 2020. The organization will use online marketing, print media, and networking events to promote its services and find funding from sponsors.

1. Join Us In Creating Entrepreneurs
JUICE Organisation
www.juice.org.za
Address:
01 Hazeldene, 32 Cuyler Street
Central, Port Elizabeth
6001
Contact Details
Number: 041 582 1655
Email:info@juice.org.za
Members
Njabulo Ntombela – Chairman
Llewellyn Williams – Deputy Chairman
Siphosethu Martins – Treasury
Nduduzo Mjaja – Secretary

2. Executive Summary
Description of Organisation
The Juice organisation is a registered entity as per the Non-profit Organisations Act,
1997 and also, operating under the aforementioned act. The Department of Social
Development derives its core mandate from the Constitution of the Republic of South
Africa: Section 27 (1) (c) of the Constitution which provides for the right of access to
appropriate social assistance to those unable to support themselves and their
dependants. Schedule 4 of the Constitution further identifies welfare services,
population development and disaster management as functional areas of concurrent
national and provincial legislative competence.
The aim of this organisation is to:
(a) Help create aspiring entrepreneurs and small businesses by providing them
with business know how, branding, skills (operation and financial
management), inspiration and many other opportunities they require for
success.
(b) To be a vital hub for entrepreneurs for training and mentorship.
(c) To be a link for entrepreneurs to access finance and professional services.
(d) To revolutionize the way businesses, government and the social sector work
together, thus driving business as a force for good.
(e) To be a centre for entrepreneurship, catering for all ages and genders.
(f) To be a platform that showcases entrepreneurs, both locally and nationally.

3. This will be achieved through encouraging individuals to apply for our programs
through our designed platforms provided. Our concept revolves around mainly
seeking disadvantaged (financially and resource based) individuals with great ideas,
to develop and equip with the necessary resources and skills needed. One of the
most challenging factors faced by most entrepreneurs, is a lack of control when
venturing into their own businesses in terms of: operations, financial and marketing
management.
Most importantly, we intend to render all services for our applicants free of
charge, thus giving everyone an equal opportunity to strive in the business world.
Our full business development model includes:
 Registration
 Business Planning
 Administration paperwork (business profile, share certificate, tax clearances
etc.)
 Logo design
 Brochure/Flyer Design and printing
 Company branded t shirts
 Website Design
 Branded emails
 Online and social media presence
 Financial Management
 Business networking and referrals
The JUICE Organisation will also take it upon the NGO to offer a monitoring service
to ensure all the applicants succeed through the process (there will be seminars
offered every month to applicants). The aim of these seminars are:
 To motivate the applicants
 To network with other applicants
 Business coaching (ongoing process)
 Training and mentorship
 Refer and pass around business

4.  Provide feedback
These are the kind of resources most entrepreneurs need to ensure a good start and
a steady growth pattern which in turn ensures contribution to our country‟s economic
growth. Applicants will further be coached in strengthening their business by
focusing on the vital points of running a company (business modelling). This will
include focusing on marketing, PR, advertising, financial managements, as well as
branding as a whole.
The objective outcome is to:
 Decrease the financial strains on start-ups
 Decrease their overheads
 Offer a platform for people register and start businesses
 Bridge the gap and waiting period that applicants face when they seek
assistance from governmental/private institutions
 Offering a closed system channel for applicants to use as a platform for
advertising and marketing, by which the applicants will utilise each other‟s
services, products and businesses.
 Offering information in business development and growth
 Offering proper motivation and encouragement needed by every
entrepreneur
The applicants will not be „left out to dry’ after we have assisted them, they will be
monitored closely as to see if they are actually progressing until they do. Each
applicant will be allocated to a specified group, in that group they will be meeting
every week in a specified area. As part of the meeting, they do a 60 second pitch
presenting their products and/or services. They will further mention what they need
and who are they looking for as a customer and other individuals can put in referrals
as to who can assist. This meeting will be referral based as business will be
exchanged and networking will continue weekly.
On each group, a membership committee will be selected to manage and help
manage and conduct the meeting. A coach or a supervisor will be allocated to
oversee the operations of these groups, with growth being the most essential
component for the group. Prizes will be given out to applicants, according to

5. attendance, referral, business growth and social impact. Applicants will be
responsible to go out and share their stories, thus potentially assisting JUICE to gain
a steady momentum in applicants to assist.
As The JUICE Organisation will be offering these services for free, the organisation
hopes to acquire funding from well established entities in South Africa. The JUICE
Organisation will be responsible for acquiring service providers who will render
services such as the branding, website design, financial management and
bookkeeping, business registration etc within the circle of registered applicants
(potential companies in those fields). If there are no service providers within the
circle, those services will be outsourced to local SMME‟s thus creating an ecosystem
beneficial to all involved. For a fair chance, all business outsourced will be done in a
rotational form in order to give equal opportunities to all.
For financial support we will be mostly dependent on potential sponsors willing to
partner with us in this initiative. Initially there is a sponsorship proposal in order to
cover the cost of the service providers. Sponsorship will be requires in finance,
covering the cost of all the services per applicant/client, event and seminar cost
(venue, catering, guest, speakers etc.). Again we reiterate that all the sponsors must
benefit accordingly. For example, if a bank, were to possibly cover the cost of events
for a certain given period then in return they could have all our applicants/clients as
their clients as well. They may as well get a slot in each event or seminar where they
will briefly explain their services to applicants, thus making sales. This is merely an
example and can be honed to a particular sponsor/partner‟s requirements.
Alternatively, other means of sponsorship may occur in terms of advertising, media
coverage, press releases, etc. We would be happy to accept assistance from all
spheres (governmental institutions, municipalities, public as well as private corporate
companies and any national or international organisations). We believe that similar
organisations to ours such as NYDA, SEDA, NMBA etc would be willing to stand
alongside us as they receive hundreds of thousands of applicants which makes it
difficult for them to assist everyone, we could easily accept their overflow or rejected
applicants.
This organisation will not be only limited to Port Elizabeth or the Eastern Cape, as
we steadily grow and realise our impact and with the right financial backing, we can

6. easily expand for the whole of South Africa to benefit. We expect to touch millions of
people across the country. Help them and develop business to a point where our
country has a reputation for a large number of growing entrepreneurs. In turn, we will
create many job opportunities, promote competition which will facilitate innovation,
creativity and effectiveness.
Future plans goes as far as each City and town having its own offices where all the
applicants will get help from, this is also where there will be business coaching and
mentors. All across the country, we will increase our footprint. It is a campaign that
will run for eternity if managed the right way. This is the dream that will make other
dreams come true, this dream will make South Africa regain its economic power
back and making it a first world country.
SWOT Analysis
Strength
Good plan and strategy, knowledge
Weaknesses
Shortage of staff, funds and sponsorships (currently)
Opportunities
There is endless economic growth and empowerment. As long as the unemployment
rate is high, the opportunities are endless
Threat
Failing to acquire required funding and support in the future; running out of sponsors.
Farfetched threat of decreasing unemployment to nothing as there will be no one to
assist.
Juice Marketing Strategy

7. The marketing strategy for JUICE has been summarized into 3 categories,
namely, online, print media and networking. Section one is in compliance with
the researched 2016 digital advertising and marketing trends. Section two and
three are traditional strategies towards content marketing. If carried out
precisely and simultaneously, this model has no reason to fail and the
combination of old methods together with new ones ensures that we can reach
people from many walks of life and age groups.
1 Online marketing
Global internet users have reached more than 2 Billion people. This is 30% of the
total world population. South Africans spend an average time of 32 hours per month
on the internet and according to Google statistics; they have an average of 4.7 Billion
searches per day. Online marketing evolves quickly. Every year brings new
hardware, new software and new user preferences. In order to develop a successful
online marketing strategy, we need to stay up-to-date on the latest trends. Those (in
the organization) that can identify the next big thing -- as opposed to investing
resources into the next big flop -- have a decided advantage over our competition in
reaching new markets and further establishing our reputation and expertise.
1.1 Website.
A website is cost effective as one saves expenses as well as time by
controlling business anytime from anywhere. More importantly, it is an „all in
one platform‟ which allows one to link one‟s website with many social media
platforms and vice versa. Our website needs to be done in a way where it is
easy to access information, and queries on the website can easily be sent to
an email or mobile device. There is a huge opportunity with big players when
having a website as it gives more credibility when pitching big investors, by
impressing them. Sections 1.2, 2and 3 will discuss how one would drive users
to visit our website.

8. 1.2 Search Engine optimization.
Search Engine Optimization (SEO) is the methodology of strategies and
techniques to increase the amount of visitors to a website by obtaining high
ranking placements in the search results page. Section (a) and (b) below are
some techniques for increasing our SEO.
(a) Social Media.
Social Media is the collective of online communications channels dedicated to
community – based input, interaction content sharing and collaboration. The
Social Media platforms that we will be targeting are Facebook, Twitter,
Instagram, YouTube and Linked In. All of these work with the hashtag (#)
concept. A hashtag is a pound symbol together with a word phrase. This
becomes hyperlinked and when one clicks, they are taken to a new page with
search results including that hashtag. This is a simple way to find content and
hashtags can similarly be location based which makes it easier to engage in
conversation in your area (#PortElizabeth). This is a great way to enhance
your SEO. Additionally all these mentioned platforms have a facility for
paid/sponsored advertising. This allows one the enhance clicks to a website,
enhance page likes and enhance post or content reach. This in turn enhances
your market reach through word of mouth. One can also track the locations of
users to help one target the right market more effectively. We have developed
our own specific hashtags, namely #TheJuiceOrg and #JoinUs. This will
encourage social media conversation and enquiries boosting our SEO.
(b) Video advertising.
Video ads will be even more dominating in 2016. Firstly, Facebook and
Instagram have started offering video options to advertisers. Secondly,
YouTube as many know provides a platform to potentially make ones content
go viral. More importantly, Google now includes video content in its search
engine optimization algorithm. This is a significant step for online video ads,

9. as it shows users are finally accepting their existence and businesses are
discovering their effectiveness.
2 Print Media
This is a means of mass communication in the form of printed publications, such as
newspapers and magazines, flyers, banners, business cards, etc... The aim is to
distribute this to the mass public at events, highly populated public areas and
through general networking. The print media should contain all of our contact details,
a brief description of what we do, together with all of our website address and Social
Media contact information.
2.1 Flyers, banners and business cards.
These kinds of marketing have been used by many individuals and companies
for product promotion. Promotions always involve the process of making
consumers aware of a new product or service, a company or individual is
offering. Therefore the information contained in them is intended to bring
some impact on consumer behaviour towards the product or service being
promoted. They can be printed in many colours or can be printed in black and
white; this varies from one company to another.
2.2 Press release.
Press releases are a great way for an organization to add to their marketing
and promotional campaigns. It is a medium that is controlled by the
organization in terms of “message” and “target audience”. A press release can
be placed in a news paper as well as our website. Most news publishers have
online platforms. Once a press release is made live, it should be searchable
on the internet. With proper keywords, title tags and meta-descriptions, the
press release can be found immediately on the internet.
3 Networking.
Business Networking is a valuable way to expand our knowledge, learn from the success of
others, attain new clients and tell others about our organization. We plan to have our first

10. networking event (information session and sponsorship request) on the 8th
of February
2016. We plan to invite the Mayor of NMBM as well as many other business leaders in the
greater Port Elizabeth area. This will also be a great opportunity to showcase our website
platform to potential investors.
It is of utmost importance that the strategies listed in sections 1, 2 and 3 works
autonomously together as one rotational system. Therefore none of them may be
neglected or given more attention than the other.
Juice 2020 vision
This concept document thus far is a small scale preliminary study, conducted in order to
evaluate feasibility, time, cost, adverse events, and effect size (statistical variability) in an
attempt to predict an appropriate sample size and improve upon the study design prior to
performance of a full-scale venture. We have decided to devise a further plan which carries
the Organisation through to 2020 (4 year plan). We have broken the 4 years up into 8
phases. Each phase will be a 6 month period whereby (provided the funding and support
given) we should achieve significant growth from one phase to the next. Our pilot
programme (phase 1) begins with 100 applicants. Each phase intends the double the
amount of applicants that the previous phase had. We should achieve this by increasing the
organisations workforce and establishing an HR division charged with identifying staffing
requirements. This will concrete the Organisations steady growth once more allowing us to
expand our reach to other provinces and cities.
We have identified that South Africa‟s unemployment rate is approximately 26% (Google
statistics), which poses a huge burden on both the state and the economy. Hypothetically
speaking, if each business that filters through the JUICE Organisation were to eventually
hire 3 employees (sales; manager; secretary), according to our projection graph below
(addendum a), within four years there would be 13200 jobs created as well as 4400 new
businesses started (this would be one office i.e. Port Elizabeth, so if we were to expand to
many other cities, let‟s say 10 offices for instance, we could create hundreds of thousands
of jobs). This number may seem like a drop in the ocean given that there are over 13 million
unemployed South Africans; however, if one looks at us as a collective of organisations
(NYDA, SEDA, etc), it is more likely that we would make a bigger impact. For this reason,

11. these other similar organisations should not be seen as competition. We all share similar
visions and cannot single handed eradicate unemployment, realistically speaking.
Addendum A: Business and employment creation vision 2020..

12. JUICE FINANCIAL BUDGETBUDGET PHASE 1
Income and Expenditure statement for a period of 7 months
Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 TOTAL
INCOME
Grants 0 79157 61594 62312 63154 64871 67746 398834
Members Contribution 3246 2400 2400 2400 2400 2400 2400 17646
Sponsorship 3000 79157 61594 62312 63154 64871 67746 401834
TOTAL INCOME 6246 160714 125588 127024 128708 132142 137892 818314
EXPENDITURE
Marketing 1 1596 5437 1000 1627 1000 1000 1627 13287
Internet and Telephone 500 500 500 500 500 500 500 3500
Rent and Electricity 850 850 850 850 850 850 850 5950
Computer Equipment 0 32000 0 0 0 0 0 32000
Transport 300 360 420 480 540 600 660 3360
Project management fees 2 0 0 0 0 0 0 0 0
Variable costs 0 2500 3750 4500 6750 10125 15188 42813
Business Service Costs 3 0 116667 116667 116667 116667 116667 116667 700002
Events and Refreshments 3000 0 0 0 0 0 0 3000
TOTAL EXPENDITURE 6246 158314 123187 124624 126307 129742 135492 803912
NET INCOME/LOSS PER MONTH 0 2400 2401 2400 2401 2400 2401 14403
Notes to the Income and Expenditure
1. Marketing
Marketing material will consist of:
- Website hosting R 9 per month
- Pull up banners x 5 R 3 550
- 400Business cards R 250
- Social media advertising R 1 000 per month
- Flyers R 1 254
-
2. Project Management fees
Project management fees paid to the 4 members of the NGO are at the
rate of R 225 per hour. Each member in the NGO will be spending at
least 3 hours a day which totals to at least 15 hours a week.

13. Costs (R 3 375 per week X 4 weeks) R 13 500 per month
FOR 6 months R 81 000 per member
For 4 members for 6 months R 324 000
The members decided not to charge the NGO for the starting 6 months
and will be donating the whole R 324 000.
3. Business service costs
- Business registration with business plan: R 2 100.00
- Website development: R 1 330.00
- Logo design, T-shirts business cards & flyers: R 1 050.00
- Financial management and financial coaching R 2 520.00
(R420 monthly X 6 months)
The service provider costs are for the development of businesses and
the NGO will develop at least 17 businesses per month. The costs
charged by service providers are at selling price less 30%
NB: The whole budget is projected for developing 100 businesses per 6
months.
Conclusion
If this concept document is carried out to the tee, The Juice Organisation are
significantly confident that this will harness phenomenal results. We therefore intend
to apply this concept model attentively and faithfully, thus boosting our confidence
even more that we will gain positive outcomes from this initiative. With the help of our
future sponsors, we can revolutionise and re package how businesses grow and
operate in South Africa. This has a great potential to become something huge that
many others will be storming to be a part of. Thank you for taking the time to study
this document. We look forward to your response.
Regards,
The Juice Team